Post on 09-Jul-2016
description
Oil Market analysis
National marketof olive oil in the US
• Lack of prestige by national producers
• Mediterranean area is more prestigious for the oil
• High production costs
La Española olive oil
• Mid-high and high share of the market
• Previous prestige from the area of origin
• High quality product
• Higher prize than the average, but the customer is expected to not be prize sensitive
Discount strategy• Avoid giving product for free
• Accumulation of points by buying La Española
• Exchange the products for prizes
• Visit to the fabric
Media PromotionType of Media Forecasted cost
Television 40.000 $
Radio 7.000 $
Physical means 8.000 $
Social media and others 0$-2000$
Market Prize analysis• Big prize range in the olive oil market
• La Española will have a prize higher than average but lower than the highest
Prize Comparison
Quantity La Española Giarraffa
16.9 fl oz. 19$ 25.80$
25.4 fl oz. 29$ 32.80$
59.7 fl oz 45$