ZingMe Mobile Platform

Speaker

Nguyễn Minh Tú

Platform ManagerEmail : tunm@vng.com.vnZingMe Page : http://me.zing.vn/fortinet

Contents

Challenges For Developers

ZingMe Mobile Platform – Mobile SDK

ZingMe Mobile Platform - Distribution

Mobile – Potential platform for Developers

MOBILE Potential platform for

Developers

Mobile Platform

Challenges

ZingMe Mobile SDK

Distribution

ZingMe Web Open Platform:

• ZingMe: published in

08/2009

• Web Open Platform: 2010

• Cross-language : PHP,

JAVA, C#, C++

• A30 : 8M - A1 : 2M

• App/Game : 400+

• Tranx volume: 100B /

month

Based on Zing Me Web Platform

What are mobile’s potentials?

Mobile potential :

• Spend time more and more on mobile

• Smartphone user: 8M• Smartphone’s price is cheap.

• OS platforms : Android, iOS, Windows Phone,

BlackBerry

• Mobile user can approach new app/game

easily. Mobile

FiRST

Challenges for Developers

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

Challenges

User Authen

ti-cation

Challenges for mobile app/game developers

Social/Viral

Distribu-tion

Payment

Challenges – User Authentication

Keep User Data

Payment

SocialFeatur

es

Cross platfor

m

Authentication

(Identify user)

What will you think about this user authentication style?Login

Don’t have account

Complicated Hard to remember

Register

Most popular accounts in Vietnam

ChallengesSocial / Viral

features

Integrate Social/Viral feature help

Easy expand SNS feature

Get new user with 0$ cost

Improve retention rate

Keep user more closer

Some game integrate SNS features but not enough

Integrate Social Platform help

Challenges - Monetization

MONETIZATION

Charge by download: not suitable in Vietnam

• SMS + telco : difficult to connect to telco & get low negotiation’s success rate.• More effor to connect different payment system

• In-App purchase Apple, Google wallet: don’t allow in Vietnam

NEED AN ALL-IN-ONE

PAYMENT SOLUTION

Challenges – Distribution

How to distribute mobile application with “0 $” cost

-> “BIG PROBLEM”?

• Official place, make safe for user.

• Isn’t useful for new app.

• ZingMe

• Facebook

Through Playstore/Appstore (free)

Through Social Platform (free) : good way to viral

Through mobile advertising network

(high cost)ad-mob

click-mobamobi

Online advertisingFacebook advertiserFacebook fanpageZingMe fanpage

Through appstore (free or share

revenue)Zing Appstore (free)

ChoappAppota

Through cross promotion tapjoy

(free or pay)MetapsTapjoy

DISTRIBUTION

ZingMe Mobile SDK

Mobile Platfor

m

Challenges

ZingMe Mobile

SDK

Distribution

Introduction - ZingMe Mobile SDK

ZingMe Mobile Platform include :

ZingMe Mobile SDK

Software Development Kit for developer.

Support Distributio

n

Help to get new base user.

Short introduction:

Released 2 months ago.

Address challenges above

Cross Mobile Plaform

Android (2.2+)

iOS (4.3+)

Windows Phone (7.5+)

BB10

Cross Web Platform

Easy to integrate

ZingMe Mobile SDK – User account/Authentication

ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant

User can Register / Login by: - Account Zing - Account Facebook - Phone number

In progress: - Account Twitter - Account Google+ - Account Yahoo

User Authentication

ZingMe Mobile SDK - Social APIs

ZingMe Mobile SDK support multi Social APIs

Social APIs - Social.GetFriendListsTips : make friend in game to extend SNS feature

Social APIs - Social.GetFriendLists

Social APIs - Social.Invite

Tips : invite friends to join app, have reward on success.

Social APIs - Social.Invite

Tips : for user, to share 1 item or 1 content on post / feed

Social APIs - Social.Share

Tips: notify when user upgrade new version successfully

Social APIs - Social.Post

Tips : share an archivement or a photo

Social APIs - Social.uploadPhoto

Allow user pay through ZingCredits

ZingMe’s User had ZingCredits wallet

already.

Support charging ZingXu into ZingCredits

Support in-app purchase

Show transaction history

Easy to integrate

ZingMe Mobile SDK – Payment APIs

ZingCard (ready)

SMS (ready)

Telco viettel/mobi/vina card (ready)

Internet Banking (in progress)

Telco wap charging (in progress)

Charging channels

Charging & Transaction history

In-app purchase in game/app

Distribution

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

ZingMe Mobile Platform bring new user to your mobile app

ZING ME ANDROID

ZING ME iOSZING ME TOUCH

http://touch.me.zing.vnA1 : 50K

A30 : 450KA1 : 150KA30 : 800K

ZingMe Mobile

Zing AppStore Web: http://appstore.zing.vn

A1 : 700KA30 : 5M

Appstore Webhttp://appstore.zing.vn

Appstore Mobile

http://m.appstore.zing.vnA1 : 20K

A30 : 150K

ZingMe Web

A1 : 2MA30 : 8M

http://me.zing.vn

Case study – Thế Giới Phim (ULABS)

Integrated ZingMe Mobile SDK for : Android, iOS, BlackBerry10

Download : 130K after 2.5 month

A1 : 13K

Daily install (new user) ~ 3K

Distribution channel : PlayStore, iOS AppStore,

ZingMeFanpage,ZingMe Appstore .

Social viral on ZingMe : invite, share, postWall, notification, ...

Case studyApp Game

Thế Giới Sách

Đọc Tin

Tôi Design

Chuồn Chuồn

Xếp Hình

Heo Bắn Bóng

Highly support for small and medium mobile developer

ZingMe Mobile SDK is

FREE

How to get new base user?

We can help you

How to convert install user to active user?

Don’t let user remember

more accountHow to

viral/extend user base?

Integrate social

features

Support cloud server

Using payment SDK

all-in-one

How to build effective

payment system?Better for small & medium

developerSupport specific

game APIs

Scoring system for

social

Contact pointTrương Danh Thanh Tú

Marketing ManagerEmail: tutdt@vng.com.vnZingMe Page: http://me.zing.vn/tutruong.vng

Nguyễn Minh Tú

Platform ManagerEmail : tunm@vng.com.vnZingMe Page : http://me.zing.vn/fortinet

THANK YOU !