Post on 03-Jan-2016
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Chapter 5: Major Annual Information Activities
INFORM Network MeetingWorkshop A
10 – 11 May 2012Warsaw, PL
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Managing Authority
[Planning and Priorities Coordination Division]
Operational Programme I
[€856M]
ERDF
[€522M]CF
[€334M]
Operational Programme II
[€132M]
ESF
[€132M]
The Maltese Set-up
Communication Plan[€1.9M]
Office of the Prime Minister
Planning and Priorities Co-ordination Division
The Communication Plan budget
43%
2%10%
15%
15%
12%
3%
Annual Event incl Launch events
Local & other Communication Networks
Publications & other collateral ma-terial
Media Campaigns
Promotional Items
Calls for Project Proposals incl Info Sessions
Other ad hoc measures
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Past Annual Events
• OP Launch
2007
• Information Festival
2008 • National Conference
2009
• Information Festival
2010
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Annual Event 2011
▫ Name of event:▫ rotta: n.f. (pl. rotot) Course, route▫ EU: European Union (more popular than Unjoni Ewropea)▫ 07-13: current programming period▫ tagline: EC1828/2006 Art. 9 (c)
▫ Graphics: ▫ arrows showing forward movement▫ bright colours to attract attention▫ images of key thematic areas
Office of the Prime Minister
Planning and Priorities Co-ordination Division
▫ 3-week long promotional campaign▫ adverts on TV, Radio, Newspapers + online news portals, PPCD
website, Facebook + e-banner, MEUSACNews + www.funding360.eu alerts;
▫ PR included Press Conference, TV appearances + radio participation.
Annual Event 2011
Office of the Prime Minister
Planning and Priorities Co-ordination Division
▫ Logistics▫ 6 coach tours held twice each on 26th and 27th November 2011▫ Registration by phone or online
▫ Tours included walkabouts and presentations by Project Leaders;▫ 10 min documentary (ESF focus) shown on board;▫ Total 53 projects featured (ERDF, CF + ESF) = c. €412M worth.
Annual Event 2011
Gozo A
Gozo B
Malta A
Malta B
Malta C
Malta D
26/11/2011
08:30 12:30 X X X
13:30 17:30 X X X
27/11/2011
08:30 12:30 X X X
13:30 17:30 X X X
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Annual Event 2011▫ Participation analysis
7%
9%
23%
18%
10%
33%
Gozo A Gozo B Malta A Malta B Malta C Malta D
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Annual Event 2011
1 2 3 4 50.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
I have a good understaning of Cohesion Policy 2007-2013
Pre-event
Post-event
1 2 3 4 50.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
I have increased my knowledge of projects financed through Cohesion Policy 2007-2013
▫ Pre-event & post-event analysis
Office of the Prime Minister
Planning and Priorities Co-ordination Division
It is important that such tours are organised so that more people would be aware of EU Funds. Perhaps more time could be given at each
stop. Information about the tour was limited. More publicity needed.
An intelligent way of spending EU Funds. Beneficial for Gozo
directly and indirectly Malta too.
It would have been beneficial if we had
a printed programme of the
tour.
Tour could be carried out during the week for students and on weekends for
general public.
Annual Event 2011
Gozo and Malta Rotta should be on
different dates
If there is more information on the
media people would be more interested
and know more about it. Thank you
so much.
These tours should be organised more
often. More publicity needed.
▫ Participant Feedback
Office of the Prime Minister
Planning and Priorities Co-ordination Division
▫ Media Campaign▫ Multi-disciplinary campaign being
developed showcasing achievements of OPI + OPII via testimonials / involvement of youths
▫ Campaign thrust will be to: ▫ Develop a broad
understanding of Cohesion Policy 2007-2013;
▫ Create an awareness of achievements made in selected areas
▫ Garner a positive perception of Funds being beneficial to current and future generations
Planned Annual Event 2012
Investing in Your Future
perception
understandingawareness
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Lessons Learnt / Things to consider
Media attention
Timing
Is everyone on board?
Human Element vs Impersonal advert
Keepsakes
Talk the talk
Variety vs Consistency
Office of the Prime Minister
Planning and Priorities Co-ordination Division
Operational Programme I and II – Cohesion Policy 2007-2013Investing in Competitiveness for a Better Quality of Life
Empowering People for More Jobs and a Better Quality of LifeEvent part-financed by the European Union
European Regional Development Fund (ERDF)Cohesion Fund
European Social Fund (ESF)Co-financing rate: 85% EU Funds; 15% National Funds
Investing in your future
Thank you!