Office 2.0 (or the social Office 2.0 (or the social life of office documents)life of office documents)

Rashmi Sinhawww.slideShare.net

Office 1.0Office 1.0(born 1989)(born 1989)

Per-seatPer-seat licensing licensing

modelmodel

Focus onFocus on personal personal productivityproductivity

Proprietary Proprietary systemssystems

No natural No natural

collaboration collaboration modelmodel

idiosyncratic mess ofidiosyncratic mess of folders folders & subfolders& subfolders

sharing sharing happens happens outside systemoutside system

Ribbon menu, brilliant but misses the pointRibbon menu, brilliant but misses the point

People have People have seen the futureseen the future

Wikis

Second Life

long tailsearch

tagging

World of warcraft

Search engine optimization

Web 2.0

AJAX

Real time collaboration

wisdom of crowds

YouTube

MySpace

How it works•People connect to each other•Six degrees of separation•“Are you my friend” awkwardness

First generation Social NetworksFirst generation Social Networks(Friendster, LinkedIn…)(Friendster, LinkedIn…)

1) I am linked to ->

-> to you

--->You are linked to her ->

-> to her…

Second generationSecond generation

social networkssocial networks

Put objects at the center

Objects invite us toConnectPlayReach out

Put objects at the center

Objects invite us toConnectPlayReach out

Coffee Dance performance Tomatoes

1) I share my pics ->

-> with you --->

-->You share your pics ->

---> with him

How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items

Model 1: Watercooler Model 1: Watercooler conversations conversations (around objects e.g., Flickr, Yahoo answers)(around objects e.g., Flickr, Yahoo answers)

How it works•Individual to individual to individual•Popularity based navigation track “viral” items

Model 2: Viral sharing Model 2: Viral sharing (passing on (passing on interesting stuff, e.g., YouTube videos)interesting stuff, e.g., YouTube videos)

1) I send video I like -> -> to you. You pass on -->

--> to her, who sends on

to her, who passes on…

1) I tag my bookmarks

-> you see my tags

-->You share your tags ->

How it works•Saving & tagging your stuff (creating bookmarks).•Tags mediate social connections•Formation of social/conceptual information streams. Emergence of popular, interesting items

Model 2: Tag-based social sharing Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us)(linked by concepts. e.g., del.icio.us)

politicslebanon

Global voices

politics

technologyGlobal voices

webJAVA

CNN networksblogs

science

science

science

brain

1) I find interesting story

-> you rate story

-->Others rate stories

How it works•Finding and rating stories•Popular stories rise to top

Model 4: Social news creation Model 4: Social news creation (rating news stories, e.g., digg, Newsvine)(rating news stories, e.g., digg, Newsvine)

5

4

Documents as social Documents as social objectsobjects

……documents have served not documents have served not simply to write, but also to simply to write, but also to underwrite social interactions; underwrite social interactions; not simply to communicate, not simply to communicate, but also to coordinate social but also to coordinate social practices…practices…

John Seely Brown & Paul DuguidSocial life of documents

John Seely Brown & Paul DuguidSocial life of documents

New forms of document > New forms of document > new Social Worldsnew Social Worlds

LettersCopiersFaxesZines

LettersCopiersFaxesZines

from sociologist - Anselm Strauss

Rules for Office Rules for Office 2.02.0

(Inspired by Ismael Ghalimi) (Inspired by Ismael Ghalimi)

Browser based creation / editing / sharing No files on personal computerSyndication, remix & mashup friendlyData import/export, competitionSynchronous collaborationLarge scale social sharing

Browser based creation / editing / sharing No files on personal computerSyndication, remix & mashup friendlyData import/export, competitionSynchronous collaborationLarge scale social sharing

Person to person sharing

Large scale social space

Authoring

No authoring

presentations are hard to presentations are hard to share share

social critique of PowerPoint

large-scale sharing

social space, not a utility

social critique of PowerPoint

large-scale sharing

social space, not a utility

SlideShareSlideSharelaunched Oct 2006Youtube for powerpointPeople immediately got concept

launched Oct 2006Youtube for powerpointPeople immediately got concept

What What people share people share on SlideShareon SlideShare

Venture capitalists share advise

Ministers share sermons

Teachers share lesson plans

Entrepreneurs share business plans

Venture capitalists share advise

Ministers share sermons

Teachers share lesson plans

Entrepreneurs share business plans

how SlideShare fits into people’s live

Slides asSlides as microcontentmicrocontent

URL for every slide

Comment on individual slides

URL for every slide

Comment on individual slides

Always inAlways in web web modemodeEmbedding retains social context

Full screen is within browser

Embedding retains social context

Full screen is within browser

mashupsmashups with with

audio,videoaudio,videoZentation

SlideShare audio

Zentation

SlideShare audio

good contentgood content floats to floats to

toptop Multiple models of popularity

Users drive navigation

Multiple models of popularity

Users drive navigation

popularitypopularity based based

navigationnavigationtags & social features

exposing the long tail

tags & social features

exposing the long tail

Models ofModels of navigationnavigationSingle simple metric (e.g., Digg)

Single complex metric (e.g., Flickr)

Multiple Simple Metrics (e.g., YouTube, SlideShare)

Single simple metric (e.g., Digg)

Single complex metric (e.g., Flickr)

Multiple Simple Metrics (e.g., YouTube, SlideShare)

Popularity Popularity metricsmetrics

Metric GoalFavoriting Remember stuff

Show others what you like

Tagging Remember stuff

Commenting Interact with others

Digging Decide what goes to front page

Viewing Watch it

Embedding Share on your blog

Emailing Share with your friends

SlideShare storiesSlideShare stories(complications that arise when you share

documents)

Identity Identity productionproduction

Mashups & Mashups & attributionattribution

notions ofnotions of privacy privacy

Finally Finally Slides athttp://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/

you can find me at http://www.slideshare.net/rashmi