Post on 04-Jan-2016
“Offering fashionable, high quality, earth friendly hip bags, designed to keep your hands and pockets free.”
New hip bag design available every 6 months Top quality full grain cowhide Several designs made with recycled leatherAverage selling price of $86
Designs
Operations Plan
Solely operated & owned by Megan Doepker
Overseas production- Unit Cost $25 $20
Sold online at .ca
Gain first mover advantage
Positioning Statement
“For the trendy, earth friendly woman, is the fashionable leather hip
bag to replace or complement the
standard hand bag & is designed to keep your
hands and pockets free”
Target Market & Promotion
North America
Trendsetting women aged 19-35
Internet Savvy
On the go lifestyles
Social Media
Digital Media (Online Magazines)
Website features
Search Engine Visibility
The Advantage
“ uses the purchasing
power of women to join the movement for improving the environment and the freedom of opportunity for global entrepreneurs, one hip bag at a time"
The AdvantageFrom Ever Belt Sold:
$1 donated to a green initiative or to the freedom of
education
$3 donated towards a micro finance fund
Projected Net Income
2011 2012 2013 2014 2015 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Revenue
Net Income+ Salary
Net Income
600 units sold in year 120% growth for each design339 units break-even # units
Highlights of Investment
Financed by 100% equity of $15,000
Small capital outlay of $2,500
Gross margin of 70% 78%
Little Risk VS Potential Large Reward