Off the Beaten PathRebecca Anthony, Cynthia Dunston, Mandy Fong, Sharon Mizrahi, Justice Whyte

Concept

Off the Beaten Path offers an alternative to business-based entertainment, allowing users to find free, serene spots around various cities. A peaceful haven amid a bustling city is readily located with a push of a button.

Comparative Analysis

Time Out New York

Yelp

Design Rationale

Who is the audience?

What does the name of the app mean?

What is the visual theme of the app and why?

Mood Board

Our moodboard contains images, swatches, typography, illustration, textures, and gradients.

Style Guide

Visual Brainstorming

Our original logo/icon ideas

Logo

The logo has a leaf being blown by the wind.

App Store Icon

Our icon follows the same design as our logo to keep it simple.

Design (Screens)

Design (Screens)

Design (Screens)

Next Steps?

Expand to various cities

Expand to suburban areas

Partner with the Department of Parks and Recreation

More visual explorations