Advanced Production

NAME: REBEKHA WHITECANDIDATENUMBER: 4953Aquinas College: 33435

OCRG324

BRIEF.

Question 1. In what ways does your media product use, develop or challenge forms and conventions of

real media products?

GlamorousDramatic

Romance and Relationships

Younger Audience

Gossip

Both feature on E4

Using forms and conventions.

Using forms and conventions.

Place names.

The title of our soap is THE ‘EDGE’ – this is taken from the place named Elderly Edge, this is a Northern version of places such as Essex

or Chelsea, glamorous and so called, ‘higher’ class.

Using forms and conventions.

Most soaps if not all have a social area to which they all gather, for example; pubs, cafes, clubs and even students unions and halls. Picconlino’s

is a posh café/bar in Bramhall, this location allowed us to use this

convention, after research into various places we found that this matched the ‘glamorous’ genre/theme for which we were aiming to achieve.

Using forms and conventions.

Coronation Street has Coronation Street, Eastenders has Watford Square, The Edge also has its one road to where all the action and drama unfolds.

Using forms and conventions.

Main action going on within the centre of the frame, yet the focus is still on this profile of the person whose

watching.

Using forms and conventions.

Like most soap operas we decide that with our camera work we would try to create a sense

that the audience are a ‘fourth wall’

Using forms and conventions.

Like trailers such as this Eastenders one, I decided to use, ‘fade to black’

transitions in order to build tension and expectations as well as allowing smoother jumps between scenes.

http://www.youtube.com/watch?v=SclS5pslF_w

The slap

Using forms and conventions.

To make the slap as realistic and dramatic as possible we used a non-diegetic sounds of a clap. To do this we got one of our off screen members of the group to clap at the same time as the action, this also allowed the sound to be louder and clearer,

which shocks the audience and over-exaggerates the scene and situation.

Using forms and conventions.

Matching the E4 branding

Day and Time

E4 logo

E4 purple

Title card placed at the end of the trailer

Developing forms and conventions.

LOCATION- Characters act

on being rich, posh and better than others yet the

location actually shows that they are not fully who they are pretending to be, and

are more ‘normal’ than they think.

Developing forms and conventions.

Many soap operas use text messages in order to help explain the story and to allow the audience to know more than the characters. We took this

convention and developed it by allowing it to had a certain twist that keeps the audience guessing what the ‘congratulations’ is for. We also decided to had 3 kisses at the end of the text to parody a serious text

message.

Developing forms and conventions.

MAKE IT CLEAR

OVER EXAGGERATED

HIGH ANGLE SHOT OF ME OF STAIRS

USE OF EFFECT TO SHOW DREAM

MOST SOAP OPERAS LIKE EASTENDERS WOULDNT USE EFFECTS LIKE THIS.

Challenging forms and conventions.

Usually it’s the audience who knows more than the characters usually do but not in this case we have Nat’s character knowing everything yet the

audience are still left not knowing exactly what her role is and what exactly this secret is, the cheating? or something more serious such as

pregnancy?

•Does the combination of sound and images tell the audience how to feel?

•Music creates tension and urgency and

darkness of the situation.

NERO- GUILT

Edits match the beat of the music:• One beat per close up of characters on the end

• Beat as the car door slams• The music drops as the tension has built – the edit

becomes quicker

http://www.youtube.com/watch?v=pf0SIkflu1E

•Does the editing connote the emotions shown in the trailer?

Fast pace editing- shows the emotions of the characters building and creates

tension, grabbing the audiences attention, leaving them wanting more, to know what

happens to the people and therefore tuning in to the soap opera.

•Do the lighting, props, locations and costumes reinforce audience expectations about your programme?

• POSH restaurant- is the second main location within my trailer it shows, class and glamour with gold tinted lighting showing money and wealth.

• Door- Even the smallest props have an element of wealth, for example the gold door

knocker.

•What messages do your costumes and locations send to the audience about the class and status of the characters?

Cars- not all of this aged people own cars- a car is featured throughout the trailer showing

again wealth. However if we were to re-film I feel that we should of used to separate cars as at some points the trailer it is obvious it is the same car yet different drivers.

•Do the lighting, props, locations and costumes reinforce audience expectations about your programme?

•What messages do your costumes and locations send to the audience about the class and status of the characters?

• Heels and nice clothing- shows glamour from the jackets, brands and heels they are wearing.

• Colours of clothing• Red- danger• Green-jealousy• White- pure• Black- suspicious

•Do the lighting, props, locations and costumes reinforce audience expectations about your programme?

•What messages do your costumes and locations send to the audience about the class and status of the characters?