Observe what’s in Store

Paul Cestnik

Calm exuded

• Colorful display of teas

• Passionate salespeople

• They know their tea

• No place to sit

• Smells nice

Opportunities

• Clearer pricing

• A bar to sit at

• A couple of small tables

• Honey for sweetening

Crazy Canucks

• Overwhelming - so much stuff

• Everything including the kitchen sink

• Who can I ask for help?

• What’s with the money?

• Hot dogs

Opportunities

• Better signage

• Better organization

• More staff

• Better uniforms

Local Lumber Yard

• Friendly, neighborly

• Knowledgeable staff

• Un-sexy

• Basic

Opportunities

• Extend range of products

• Bright shirts so you can find helpful staff

• Hot dog stand

• How-to sessions

Hip

• Great place to hang out

• Cool, calm, quiet, stylish

• One stop shop for books, gifts, music & stationary

Opportunities

• Extend range of cool gifts

• Leverage the “unplugged” lifestyle

• Uniforms so I can find people to help

• Set up book clubs

Big Box meets Hockey

• Vast – and clean, not like a locker room at the arena

• HUGE selection

• Jocks for staff, smart ones

Opportunities

• More inviting front door

• Add some fun: indoor shooter pad, videos of old games, hockey music

Think like a traveling shopperTo see the opportunities for growth