OGX GIP Recruitment

Appendix• From where do we start?•What we offer•How to promote our products

• Local segmentation• Flow, details and tips• Promotion tactics analysis

•Our culture

*What is the added value for a person going for GIP?

From where do we start?What is profile-based Recruitment?!

It is the Recruitment of Exchange participants for Outgoing GIP based on specific market segment of the University and according to the internal demand.

Example: My university, has a big pool of Engineer students in the field of Industrial Engineering. So, because I have a partnership with another Country that asks for Industrial Engineers I will focus on this sub-product.

Flow

Market segmentation

Internal Demand

Product

First Thing

1.I decide which sub-products I will have → mobile apps, electrical engineers etc

2. I see the demand on the network or I create demand

Close TNs and have positions ready to promote to University

Flow

Product Promotion Information Interaction Sales

WHAT do we offer?

ΙΤ Product for Global Internship Program

Why IT?• IT emerging sector for countries• IT as faculty in most Greek Universities• Better and bigger TN supply in the network• Easy to segment locally• Easier to have LC2LC co-operation• Global segmentation guidelines• Global education on IT

What is that?Global I-Talent – is an international world internships in IT ( IT Global Internship Program), that gives you an opportunity to develop leadership skills and personal skills through an internship experience abroad in the fields of Web Apps & Services, User Applications, Gaming, Mobile applications etc in international development environment.

Βenefits: ♣ The participant acquires professional experience and training in the field of IT employed. ♣ The participant works in an international environment and continues in learning and developing in IT♣ The participant interact with people from different cultures, gaining a personal and acquaintances

Gain leadership Professional Experience through Global Talent

Program in IT

JD: ……..

Requirements ♣ Excellent English ♣ Very good German or French ♣ Working experience on the segment selected

CountriesThe Netherlands, Germany, Norway, India, Brazil, Viernam

Unique selling points/Differentiator:

1. PreparationPreparing through trainings for procedure and internship. The participant receives training on specific characteristics (soft skills) the main purpose of proper preparation for the procedure. 2. SupportThe participant is getting support from AIESEC in Greece to find suitable location and procedure of the trip (VISA). Support from AIESEC host country for finding home and adapting to local culture. 3. GlobalityThe participant can choose the internship in Europe, Asia and Latin America.

National Product – Focus Segments

Developers for Web

Apps and Services

GamingUser Apps Developer

IT Product –JD

JDUser Apps(βασικές γνώσεις)Προγραμματισμός:Jana, Python, C, C++, C# Βάσεις Δεδομένων: My.SQL,PostgreSQL, MS SQLΑνάλυση Συστημάτων

Web Developers (βασικές γνώσεις)

HTML, CSS, PHP,SQL,JAVASCRIPT, PHP, JAVA, ASP.NET, Python, Ruby

GamingC, C++, C# , MS Windows Unix

Επιθυμητές γνώσειςFrameworks like: Jquery, Django,Joomla!,CSS Frameworks (e.x : S2 Frameworks, bootstrap,YAML)ΔεξιότητεςΚαλή Επικοινωνία, Δυνατότητα Αναλυτικής Σκέψης για ανάλυση προδιαγραφών, καλαισθησία, αντίληψη ροών εργασίας(workflows) στο Διαδίκτυο, Επικοινωνία ανθρώπου Μηχανής

Επιθυμητές γνώσειςΣχεδιασμός διεπαφής χρήστη (User interface design) σε οποιοδήποτε πλαίσιο εργασίας (π.χ. SWING, QT,Windows Forms, ...)ΔεξιότητεςΚαλή Επικοινωνία, Δυνατότητα Αναλυτικής Σκέψης για ανάλυση προδιαγραφών, καλαισθησία, αντίληψη ροών εργασίας(workflows) στο Διαδίκτυο, Επικοινωνία ανθρώπου Μηχανής

Ανάλογα με το JD (Game concept Designer, artist,developer et)

Communicating GIP

JD Benefits Country USP

HOW will my customer learn about it?

*Local segmentation

Choosing my segment1) Market research for IT background in your

UNI2) Brand audit/market research results for IT 3) Research Supply & Demand for IT to make

LC2LC4) Based on the national product segments and

your local market, choose 1-2 segments

HOW will my customer learn about it?

*Flow, details & tips

oalG argetT hannelC essageM

FROM YOUR SIDE

Your MoS#applications #interview #raises

Interaction Information Application Interview Raise

FROM THEIR SIDE

Promotion Recruitment

Engage more of the “right”

people

More of the “right” people pass to next

phases

With the right expectations!

Our target audience

IT graduates IT master graduates

HAVE IN MIND!

HAVE IN MIND!

Go to the right places

to find needed people

Make your message

aligned with their profile

Give them specific

reasons to go

FOCUS

HOW will my customer learn about it?

*Promotion tactics

Principles of promotion• Understand your customer profile and ADAPT• Use different channels to approach your target

audience• Prepare & practice• Follow the flow • Check daily efficiency of your activities

Virtually

Physically

Classroom presentation→ GO TO IT LABS• Have the professor support• Be prepared- rehearse • Present shortly what is AIESEC and GIP IT

product• WHY should they choose it (JD, benefits) • Direct them to information point (office, site)• Refer to the application DL• Be short & to the point ;)

Interaction

Physically

Professors• Choose professors of the target audience

• Popular and admired by students • Have the mindset

• Make a meeting with them• Present them the product and why it is beneficial for

their students• Discuss how he/she can support (online attachment,

one2one updating in students, classroom presentation)

• Engage them in further promotion & recruitment activities

Interaction

Physically

UNI events

• Make a scanning of the UNI events related to IT • Go to these events as speaker or delegate • Give them information for the program • Keep contacts or direct them to information points

Interaction

Physically

Personal mail/ UNI site/ IT departments site-secretaries/IT forums/ IT blogs

• Use a simple template• To the point and directly to the benefit • IT language• Small description of the opportunity• Link of booklet/site for more info and office hours• Link of application

Interaction

Virtually

Social media• Have videos from IT experts recommending GIP IT • IT oriented posts• Simple, official, to the point • Focus on benefits• Use their language (Is CSS your strong

characteristic?) • Refer to information link and application link and DL

(not in all posts)

Interaction

Virtually

• GIP booklet• IT booklet• DL• Application form • (IT potentiality in these countries)

Information

Virtual Physical

• Specific office hours• Needed info

• Direct them into information stage (site/office)• Have your site updated• Have specific info meeting hours

• Communicate clearly the DLs for application • Use application link

Interaction Information

Application

Selling points for countries

• Point out that you can make a master later in the country or because of the GIP-work

• Point out countries that are popular for IT and future perspectives

• Countries that are close with IT future and master potentiality, nice JD

• If India – only 6 months, IT developing countries, bigger chances to get a good master and work later

• Mention that going to a country out of Europe will be a USP for your CV – you will become competitive

Our culture*

Our culture

1. Be professional 2. Be experts of what you are saying 3. Speak their language 4. Be interested, not interesting

♫Give them reasons

♫AIESEC spirit

•The same flow – you can make for MRK, BA and Educational Promotion FLOW!