Post on 06-Aug-2015
GeoSmart - What we do
CORE SERVICES
• CARTOGRAPHY
• CAR NAVIGATION
• FLEET MANAGEMENT SOLUTIONS
• WEB MAPPING SOLUTIONS
• ROUTE2GO
• AA TRAFFIC
• BIonaMap
FIELD CAPTURE
Field Capture
GPS DrivingBusiness POIAmenity POI
Imagery AerialSatelliteTerrestrial
Cadastral Property data
Address NZ PostLINZ
Live content
Real Time TrafficParkingFlight dataFerryBusEvents
Data Processing
& Aggregation
Agenda• The Carparking Industry• AA Maps and Mobile Sites• The Carpark is not the destination -
Proximity• How do consumers perceive you?• Telematics• Connected Devices• A View From Left Field• Innovation• Where’s My Car?• Tagging• What Would Google Do?
What do people like about car parks?• In order from most
important on top– Inexpensive
• Convenient to destination• Big parking spaces• Easy to find empty spaces
– Good Security» Easy to find your car on
return
What do People Hate About Carparks?– Pay machines that only
take cash• High Fees
– Parks too small– People who take up too
much space » Not being able to
find one» Pay machines that
don’t work• Pillars and
obstacles• Not being
able to find one
Location Intelligence and Quick Response Codes
• QR Codes are a form of ‘tagging’, • A QR Code is a 2D bar code which
can contain up to 7,089 characters
• This code will take you to my blog• Free software for encoding and
decoding• DVD Preview• Music Album Preview• Game Preview
Where’s My Car? QR Codes
• Fuqian Square Car Park in Taipei uses QR Codes on pillars and a free app
• This QR Code will open your browser on your mobile to a map centered on my office with the ability to get turn by turn directions.
The Chasm Between ICT, Marketing and the rest
• Everyone is doing location, except for– Most retailers– Car Park companies– Most tourist attractions – Most hospitality businesses– Most people who are not in IT,
telecommunications or marketing
USA Check In Stats 3 months to March 2011
Android Apple Blackberry Microsoft0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Platform
Platform
16.7 million people checked into locations using Foursquare and similar apps over 3 months representing 7.1% of the mobile population (Comscore)
USA Check In Stats Continued
Male
Female
13-1718-24
25-3435-44
45-5455-64
65+
Full ti
me
Part time
Not Employe
d
Full ti
me Student
Retired0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
GenderAge GroupEmployment
Location Is Everywhere
Thank youLuigi CappelGeoSmart
luigi.cappel@geosmart.co.nz
http://twitter.com/AA_Traffichttp://geosmart.wordpress.com www.geosmart.co.nzwww.aamaps.co.nzwww.aatraffic.co.nz www.aaroadwatch.co.nz