Post on 27-Dec-2014
description
NYU Mobile Marketing Content Strategist for App
By Lori PetersLoriPetersNY@gmail.com
Monday, July 8, 13
MAKE AN APP FOR GO-ANIMATE
Monday, July 8, 13
Go Animate.com has no mobile till now
Monday, July 8, 13
Colorful, yet living in the dark ages.
They need a responsive website and a mobile app.
Monday, July 8, 13
Demographic spends50% of internet time on their mobile phones
Middle income
Have Extra time
Artists Techies gamers
They are 18-45 yr
olds
Who make
memes and gifs
share onFacebook
And TumblrGoogle+
Our Target Demo-graphic
Monday, July 8, 13
Buy Rich Media Banner Adson Mashable & Brushes app
Goals are to increase traffic to website, increase revenue and brand awareness
Monday, July 8, 13
Lifetime Value of Customer - $500
Monday, July 8, 13
Buy Ads for a Total of $5,000
ONLY NEED 10 NEW CUSTOMERS TO SUBSCRIBE
TO BREAK EVEN -- 11 and up is all profit
PLACE ADS IN STREAM ON YOUTUBE
OFFER A FREE TRIAL SUBSCRIPTION
ONCE THEY GET ON GOANIMATE.COM
UPSELL THEM TO A PLUS SUBSCRIPTION
Monday, July 8, 13
Users are very into social media and sharing
With the basic free subscription they cannot even
place their animation on their website or on youtube.com
They will be so excited to share their animation
They will buy a paid subscription
Give the customer badges for getting views,
Monday, July 8, 13
Goal of Increased Subscribers is Reached
If possible to advertise on School Apps, get to the teachers.
Small businesses will find make “Videos” that are fast and fun and easy animations for their clients.
Also Explainer and training videos.
Business subscription has the most access to all of
Go-Animate videos features and characters, props
Also upsell extras in app and on mobile website
Monday, July 8, 13