Post on 25-Jan-2017
NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos
ADAM SAPER, Managing Partner, EatalyMARA DEVITT (in place of NEIL STERN), Senior Partner, McMillanDoolittle
WHITNEY WALKER, GM, Stores, SONOS
Get The App Now!• Download the App Using the
QR Code• Go to the iTunes App store or
Android Play to download the National Retail Federation App• On the side tab, click the link
to Store Tours
We’re Taking You Around The City to all the Destinations…
We’ve Got you Covered for • Omni/Tech• Luxury/Fashion• Foodie
With Easy Sorting Capabilities, See What’s In Your Neighborhood…
Omni/Tech, 11 Destinations
Luxury/Fashion, 18 Destinations
Foodie, 11 Destinations
What you'll see….
OMNI / TECH
Microsoft• Enter into virtual
reality• Customization station• Educational
components
677 Fifth Avenue, Midtown
Sonos• Brands going retail• In-store (in home)
experience
101 Greene St., Soho
Zara• “Smart”
dressing rooms • Inventory
visibility
503 Broadway, Soho
Pirch• Product “test
drive”
200 Lafayette St., Soho
LUXURY / FASHION
Topshop• Excusive 5th Avenue
collaborations• Apparel
personalization station
608 5th Avenue, Midtown
Barney’s• iPad equipped
associates w/ clienteling system
101 7th Avenue, Chelsea
LUXURY / FASHION
Macy’s• $400 M Makeover• Shop-in-shops
galore• In-house blow dry
bar
151 W 34th St., Herald Square
Cadillac House• Brand extension• Integration of
retail partnerships (CFDS Retail Lab, Joe Coffee, Visionaire), technology & art installations
330 Hudson St., Greenwich Village
Lululemon Lab• First concept
store• ½ retail boutique
½ design lab
50 Bond Street, Noho
Saks Fifth Avenue• New downtown concept
store• Products merchandised
in a “lifestyle edit” display• “Save Me” hotline for
fashion emergencies
230 Vesey St., Battery Park
FOODIE
Kellogg’s NYC• Brands going retail• Reinventing how we think
about cereal
1600 Broadway, Times Square
Gotham West Market• Food as theatre – rolling new
concepts• Artisanal vendors and
restaurants with communal dining
353 W 14th St., Hell’s Kitchen
Gansevoort Market• Reinvention of old concept• Test driving new concepts
353 W 14th St., Meatpacking
Le District• “New York with
a French Attitude” - Massive French food hall • Upscale
environment
20 S Liberty St., Battery Park
Eataly• Retailvention• Narnia world made
of bread and pasta• First outpost to
serve breakfast
1 Word Trade Center, Battery Park
Whole Foods Williamsburg• First Williamsburg outpost• La Croix wall• Blend food & foodservice
238 Bedford Avenue, Williamsburg
Whitney Walker, GM Stores
1. Your mission is your most important guiding principle
2. The best experience is one that adds value to your product
3. Be relentlessly progressive
1. Your mission is your most important guiding principle
Ours is to fill every home with music
The Lineup
2. The best experience is one that adds value to your product
– We built the Sonos Store to be the best place to discover and fall in love with Sonos
The Store
3. Be relentlessly progressive
– We’re continuously testing and learning—in the lab and in the field
Thank you
Adam Saper, Managing Partner
Thanks!