Nurturing The Start Up Company

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Transcript of Nurturing The Start Up Company

The Role of the Incubator in Nurturing The Role of the Incubator in Nurturing

Viable Start-up CompaniesViable Start-up Companies

Is there a way to do it right?

Dr. Dan Gelvan14.9.2007

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Real Goal of the Company?Real Goal of the Company?Commercialize scientific discoveries?

A terrific technological development?

An impressive solution to an annoying medical problem?

Bring new products to the world?

Sell products?

Make money?

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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The Answer is:The Answer is:

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

Growing CompaniesGrowing Companies

Do we really need to nurture the young start-up company?

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14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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The Top-Down ApproachThe Top-Down Approach

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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The Structured ApproachThe Structured Approach

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Basic Life of a CompanyBasic Life of a Company

Idea R&D Prototype

Product

Regulatory Approval

Market

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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R.I.P.

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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The Structured ApproachThe Structured Approach

For your product to make money somebody must:

Like it

Want it

Be allowed to buy it

Be able to pay for it

- good product

- good marketing

- reimbursement

- regulatory approval

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Getting the Product RightGetting the Product Right

Idea

Marketing

Technological development

Prototype

Product

Prod. design

UI

Manufacturing

You are here The Market

Med

ical

adv

isor

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Getting the Product RightGetting the Product Right

Idea

Marketing

Technological development

Prototype

Product

Prod. design

UI

Manufacturing

You are here The Market

Med

ical

adv

isor

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Oops!Oops!

The Market

You are here

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

NurturingNurturingHow do we nurture the young start-up?

– It is a real company Typically, it has

– No experience– No corporate identity– No corporate culture

Needs – Basic support– Positioning– KIS– Perspective and strategy

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14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

Knowledge Intensive ServicesKnowledge Intensive Services

Incubator level: Deal flow Due Diligence Project evaluation Positioning Strategy

Company level Management Intellectual property Business development Product strategy Regulatory issues Reimbursement Presentations Partnering Investments Exits

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If you ain’t got it – buy it

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

The Incubator and the TTOThe Incubator and the TTOMany models of cooperation

Passive Active interaction Hyperactive

Create a win-win situationEducate the researcherAttitude and role of the academic

institution

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14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

Motivation!

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14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

The Incubator as a Private InvestorThe Incubator as a Private Investor

Public vs. private?Or nothing at all?Is it good or bad?Does it provide more motivation for the

incubator?

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14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

The Maturing CompanyThe Maturing CompanyChanging needs:

Investors Market issues Advisory boards Regulatory issues Reimbursement Clinical trials Commercial connections Exit

Increasing the odds!19

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Thank you!Thank you!

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Contact InformationContact Information

Dr. Dan GelvanManaging DirectorMedical Dimensions Ltd.Mobile: +972 54 4900 118E-mail: dan@medical-dimensions.com