NP PREMIUM

NEW

NP PREMIUM

Most Premium context

High affinityon upscale target

Business or Luxury campaign

NP PREMIUM : THE MOST POWERFUL CHOISE TO REACH HIGH PROFILES

7% 5% 6%

13%

22%19%

22%26%25%

21%24%

31%

Soc. Gr. 1-2 Soc. Gr. 1-4 Bachelor,master, doct.

Management(cadres)

Ech

o/T

ijd

NP

Pre

miu

m

NP

+ E

cho

/Tijd

Reach%

Source: CIM Press & Cinema Audience Study 2018-2019, print + pdf

50%

34% 29%

11% 14%

HIGH USE OF DAILIES & WEB IN A PROFESSIONAL CONTEXT…

Executives survey 2015 – Very useful

Use of media types in professional life

Source: Ipsos Connect, Decision maker study 2017

…CONFIRMED BY THE DECISION MAKER STUDY

73% 55% 39% 88%

NP PREMIUM

FORMATS

Art. 250

Art. 500

Art. 600

Art. 1000

Pano

NP 1 NP 2 NP 3

456 000 913 000 1 370 000

Included impressions

Halfpage (desktop)

+IMU (mobile)

NP Premium 1 NP Premium 2 NP Premium 3

Reach 27% 34% 38%

OTS 1,7 2,7 3,5

Sel. 206 196 191

POWERNP PREMIUM

25-65, 1-2Target :

Source: CIM Press 18_19 , CIM Internet Audience January 2019 Estimation % reach print + éditions digitales + web: %

reach audience CIM Presse + (% reach audience CIM Internet Audience x % exclusifs webs CIM Presse) Exclusifs webs =

(Total brand - Paper + Digital) / Web CIM Presse

NP 1 NP 2 NP 3

Art 250 26.000 € 49.000 € 65.000 €

Art 500 38.000 € 71.500 € 93.300 €

Art 600 43.000 € 80.500 € 105.000 €

Art 1000 57.000 € 105.500 € 136.000 €Pano 80.000 € 148.000 € 182.000 €

Incl. Digital: mobile IMU, halfpage

*Net net rates

RATES*

Approval needed from NP team

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