Nowata County Branding Initiative

Post on 15-Jun-2015

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Presentation discussing Nowata County, Oklahoma's new countywide branding initiative and new countywide brand statement, "Where the OK Life Begins." You can learn more about visiting Nowata County online, http://www.nowata.com.

Transcript of Nowata County Branding Initiative

N O WATA C O U N T Y , O KBRA N D I N G & M A R K ET I N G R EC OM M EN DAT I ON S

O BS E RVAT I O N S

• Lots of Groups, Not so many volunteers

• Plenty of opportunity, Plenty of bad blood

• Cosumer market split in four directions

• Time is now to come together as a county

BRA N D VA LUE S

Oklahoma Begins

Slow Pace Begins

Ozarks Begins Tall Grass Prairie Begins

B RA N D E L E M E N T S

C O LO R PA L E TT E

T Y P E FAC E S E L E C T I O N

BRA N D S TAT E M E N T

We are Nowata County, Oklahoma.

For thousands of years, people have been drawn to this land that we call home. First the Osage and Quapaw, then the Cherokee and the Delaware. And today, where Oklahoma Begins, we are a rich mix of people from many different back grounds who gather to welcome our guests, connect with our lands, and nurture of our future.

BRA N D S TAT E M E N T

We are Nowata County.

And we celebrate this special place where the rolling hills of the Ozarks flatten out to America’s tall grass prairies. And beneath us lies the world’s largest shallow oil field, which fed our history, and continues to fuel our economy. Cows and Buffalo adorn our landscape, farming and ranching is in our blood, and this place we call home is where that passion begins.

BRA N D S TAT E M E N T

We are Nowata. Delaware & Lenapah, New Alluwe, Wann & South Coffeyville.

We are many people in many communities. We are the cheers of our friday night football games, and we are the celebration of faith in our cowboy churches. We are the day on the lake, the dollar fishing holes, and Oklahoma’s greatest onion rings. We still know what it means to be a community: We treat neighbors like family and we shape kids like their our future. And we always remember that a handshake is binding, friendships are lasting, and faith burns eternal .

BRA N D S TAT E M E N T

We are all the determination of America.

We are all the best of Oklahoma.

We are Nowata County, where the OK Life Begins.

LO G O S Y S T E M

C O F F E E C U P S

T S H I RT S

S I G N AG E

S I G N AG E

C O M M U N I T Y G AT E WAY S I G N S

A DV E RT I S I N G