Policies in support of design Gisele Raulik-Murphy

DME Workshop Barcelona, 11.11.2008

G.R

aulik

-Mur

phy

Nov

.08

Introduction to policy

G.R

aulik

-Mur

phy

Nov

.08

G.R

aulik

-Mur

phy

Nov

.08

How to make Great Britain a winner in the Olympic Games?

= How to increase the number of medals?

?

G.R

aulik

-Mur

phy

Nov

.08

“World Class Performance Programme”

Since 1997 (long-term investment)

£100m per year is invested in Britain's top athletes by UK Sport

both National Lottery and Government Exchequer funds

G.R

aulik

-Mur

phy

Nov

.08

1996 - Atlanta 2008 - Beijing1 gold medal 19 gold medals Position 36 Position 4

RESULT:

G.R

aulik

-Mur

phy

Nov

.08

What is policy?

The process by which governments translate their political vision into programmes and actions to deliver outcomes - desired changes in the real world.

(UK National School of Government)

What is design policy?

The process by which governments translate their political vision into programmes and actions in order to develop national design resources and encourage their effective use in the country.

G.R

aulik

-Mur

phy

Nov

.08

Design Centres

Exhibitions

Awards / Competitio

ns

Seminars / Conferences

Shops

Publications

Website

…

Support for SMEs

Advisory programmes Mentoring

Sector-specific programmesToolkits

Demonstration programmesIncubators

…

Education programmes (degree and postgraduate levels)

Professional training …

designers

EDUCATION

SUPP

ORT

busin

esse

sPRO

MO

TION

general publicgovernment

A design policy is implemented by programmes:

G.R

aulik

-Mur

phy

Nov

.08

POLICY / STRATEGY

designers

EDUCATION

SUPP

ORT

busin

esse

sPRO

MO

TION

general publicgovernment

The policy provides the vision, integration and monitoring:

G.R

aulik

-Mur

phy

Nov

.08

POLICY PROGRAMMES

Strategy ImplementationGovernment-led Anyone’s initiativeCannot be transferred TransferableDifferentiation Strengthening

G.R

aulik

-Mur

phy

Nov

.08

ResearchDesign policies and programmes of countries

in different stages of economic development

G.R

aulik

-Mur

phy

Nov

.08

Source: World Economic Forum, Global Competitiveness Report 2006-2007

FinlandKoreaBrazilIndia

G.R

aulik

-Mur

phy

Nov

.08

- Policy process

- Design policy strategy

Finland Korea Brazil India

G.R

aulik

-Mur

phy

Nov

.08

Policy process

G.R

aulik

-Mur

phy

Nov

.08

Design policy process (generic model):

G.R

aulik

-Mur

phy

Nov

.08

Policy process:

G.R

aulik

-Mur

phy

Nov

.08

Policy process:

G.R

aulik

-Mur

phy

Nov

.08

Policy process:

G.R

aulik

-Mur

phy

Nov

.08

Policy process:

G.R

aulik

-Mur

phy

Nov

.08

Design PolicyStrategyThey are all industrial policies.

G.R

aulik

-Mur

phy

Nov

.08

The most common intervention, present in most countries.

Government intervention justified on market failure or opportunities

Design policy (generic model):

G.R

aulik

-Mur

phy

Nov

.08

Design is not the only factor in an industrial policy

G.R

aulik

-Mur

phy

Nov

.08

For an industry-led design policy, exploring links with other policies is very important

Design is not the only factor in an industrial policy

G.R

aulik

-Mur

phy

Nov

.08

Finland

G.R

aulik

-Mur

phy

Nov

.08

Korea

G.R

aulik

-Mur

phy

Nov

.08

Brazil

G.R

aulik

-Mur

phy

Nov

.08

India

G.R

aulik

-Mur

phy

Nov

.08

SIMILAR design policy strategy

CONTRASTING policy delivery

The same strategy cannot be delivered in different countries, where there are different political, economic and social environments.

G.R

aulik

-Mur

phy

Nov

.08

Health Infrastructure

EducationInstitutions

Innovative products

Sophisticated processes

POLICY MATTERS

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

On design policies:

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

Build on strengths

Cycling Rowing Sailing

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

Build on strengths

Identify opportunities

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

“It typically takes around 8 years to reach their peak once their talent has been identified.”

(UK Sport)

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

Operate with other policies

Besides the World Class Performance Programme, which invests directly in sports and athletes:- Coaching Programme- Scientific and medical support- Ensuring athletes a full-time career in sport- Identification of future talent

G.R

aulik

-Mur

phy

Nov

.08

Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

Operate with other policies

Go for differentiation – competitive advantage

G.R

aulik

-Mur

phy

Nov

.08

and most important:Find other policy areas where design can play a role

?

because we believe that design can contribute to society and economy growth not only through products and services but also through strategic thinking.

G.R

aulik

-Mur

phy

Nov

.08

Thank you

Gisele Raulik-Murphy, graulik@designwales.org