Notorious or FamousForeigners’ Perspectives on Taiwanese Special Food

OverviewIntroductionMotivationPurposeMethodsRepresentativ

e Taiwanese Special Food

Questionnaire Analysis

ConclusionReflection Indelible

ExperienceReferences

IntroductionTaiwanese Special Food ranked the most

disgusting food for some foreigners

“ The World’s most Disgusting Delicacies ”

-Forbes-Forbes (08/05/2011)

“CNN preserved eggs cooked … the devil

voted the most evil food ” -CNN iReport -CNN iReport (29/6/2011)

MotivationTaipei as One of the Seven Sin

ful Cities －

The Difference between Eastern and Western Food Culture

““GluttonGluttony”y”

Why is Taiwanese special food for foreigners in Taiwan?AppearanceSmellInternal OrgansName of Food

PurposeWhy is Taiwanese special

food for foreigners in Taiwan?

Unacceptable

Reasons?

Unacceptable

Reasons?

““queer”queer”

MethodsQuestionnaire & Interview

200 foreigners

Categorize 8 most Taiwanese special food into 4 parts

Appearance

ChickenChicken FeetFeetChicken Claw“Devil’s Finger”

DuckDuck TongueTongueMade by Duck’s

Tongue

Smell

PreservedPreserved EggEggCNN Described as

“Devil-Cooked Food”

Stinky TofuStinky TofuThe process of

making makes it smell “Stinky.”“Stinky.”

Internal OrgansPig’sPig’s

IntestinesIntestinesConsidered Dirty

ChickenChicken GizzardGizzardChicken StomachDigestive Organ

Name of Food

CoffinCoffin BoardBoardChinese meaning:

Promotion Fortune

PigPig BloodBlood CakeCakeMisunderstood:

“Sweet Cake” with Pig Blood

Questionnaire

Chart Analysis

6-10 years20%

under 5 years25%

16-20 years15%

over 20 years5%

11-15 years35%

Years Spent in Taiwan

SouthernAfrican

8%

European18%

Southern Asian5%

American45%

Canadian9%

Asian12%

Australian3%

Nationality

Smell25%

Name of food15%

Internalorgans22%

The Most Unacceptable Reason of Taiwanese

Special Food

Appearance

38%

Chicken

Gizzard

6%

Others

41%

Pig Blood Cake

&

Coffin Board

53%

Inappropriate Names of Taiwanese Special Food

Preference for Taiwanese Special Food

Pig Blood Cake6%

Duck Toung9%

Chicken Gizzard8%

Coffin Board11%

Preserved Egg5%

Pig's Intestine12%

Stinky Tofu

46%

Chicken Feet

3%

Conclusion

ConclusionFor foreigners

Appearance Most Unacceptable

Smell Most Popular－＞ Stinky Tofu

Internal Organs

Not Disgusting

Name of Food

Easily Misunderstood

ReflectionEastern & Western Food

Culture

We can try to promote the Taiwanese special food in different ways

Promoting Food as “Soft Power”

Indelible Experience

References

http://www.thisblogrules.com/2010/06/top-10-most-nasty-food-dishes-around-the-world.html

http://www.youtube.com/watch?v=ABeWlY0KFv8 http://www.youtube.com/watch?v=ABeWlY0KFv8 Copyright and trademark Reader’s Digest Associa

tion Far East Ltd. Reader’s Digest Asia Pet Ltd/ June 2011 / Editor-in-chief: Dora Check lethal. (Editorial office: Read Digest Asia, Singapore Post Centre, PO BOX 272, Singapore 914010)

http://www.teachenglishinasia.net/asiablog/10-foods-taiwan-1125.html

http://blog.rti.org.tw/english/2011/07/02century-egg-the-most-disgusting-food-in-the-world/

References

http://www.forbes.com/sites/jeffbercovici/2011/08/05/the-worlds-most-disgusting-delicacies/2/

http://www.tranews.com/Show/Style200/News/c1_News.asp?SItemId=0271030&ProgramNo=A000203000002&SubjectNo=3256276http://2010fall.blog.ntu.edu.tw/2010/11/20/pigs-blood-cakethe-most-strangest-food/

http://www.f-paper.com/?i711053-Forbes-as-the-worlds-most-disgusting-food-preserved-eggs-birds-nest-Bangshangyouming

http://leeoxygen.wordpress.com/2011/06/30/cnn-ireport-worlds-most-revolting-foods/http://blog.udn.com/romeolee/5513407

Thanks For Listening