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ESTTA Tracking number: ESTTA1028917
Filing date: 01/14/2020
IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Notice of Opposition
Notice is hereby given that the following party opposes registration of the indicated application.
Opposer Information
Name Monster Energy Company
Granted to Dateof previous ex-tension
01/15/2020
Address 1 MONSTER WAYCORONA, CA 92879UNITED STATES
Attorney informa-tion
Benjamin HoKNOBBE, MARTENS, OLSON & BEAR, LLP2040 Main Street, 14th FloorIrvine, CA 92614UNITED STATESefiling@knobbe.com, MEC.TTAB@knobbe.com(949) 760-0404
Applicant Information
Application No 88442362 Publication date 09/17/2019
Opposition FilingDate
01/14/2020 Opposition Peri-od Ends
01/15/2020
Applicant Unleash LIFE LLC4874 NE 12th AveOakland Park, FL 33334UNITED STATES
Goods/Services Affected by Opposition
Class 032. First Use: 2015/07/01 First Use In Commerce: 2016/01/01All goods and services in the class are opposed, namely: Fruit juices; Organic fruit juice; Vegetable-fruit juices
Class 035. First Use: 2015/07/01 First Use In Commerce: 2016/01/01All goods and services in the class are opposed, namely: Subscription-based order fulfillment ser-vices in the field of vegetable fruit juice
Grounds for Opposition
Priority and likelihood of confusion Trademark Act Section 2(d)
Other Common law rights as asserted in the Notice ofOpposition
Marks Cited by Opposer as Basis for Opposition
U.S. RegistrationNo.
2769364 Application Date 12/18/2002
Registration Date 09/30/2003 Foreign PriorityDate
NONE
Word Mark UNLEASH THE BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 032. First use: First Use: 2002/04/16 First Use In Commerce: 2002/04/16
Fruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhancedwith vitamins, minerals, nutrients, amino acids and/or herbs,[ aerated water,soda water and seltzer water ]
U.S. RegistrationNo.
5820901 Application Date 01/16/2019
Registration Date 07/30/2019 Foreign PriorityDate
NONE
Word Mark UNLEASH THE BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 005. First use: First Use: 2002/04/16 First Use In Commerce: 2002/04/16
Nutritional supplements in liquid form
Class 020. First use: First Use: 2017/12/02 First Use In Commerce: 2017/12/02
Furniture; chairs; gaming chair
Class 043. First use: First Use: 2016/02/03 First Use In Commerce: 2016/02/03
Bar services; café services; mobile restaurant services; restaurant services;mobile café services for providing food and drink
U.S. RegistrationNo.
5927420 Application Date 03/14/2018
Registration Date 12/03/2019 Foreign PriorityDate
NONE
Word Mark UNLEASH THE BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 035. First use: First Use: 2006/03/22 First Use In Commerce: 2006/03/22
Promoting goods and services in the sports, motorsports, electronic sports,andmusic industries through the distribution of printed, audio and visual promo-tional material; promoting sports, electronic sports and music events, perform-ancesand competitions for others
Class 041. First use: First Use: 2006/03/22 First Use In Commerce: 2006/03/22
Entertainment services in the nature ofsporting events and competitions, elec-tronic sporting events and competitions, and music performances and events
U.S. RegistrationNo.
4975822 Application Date 03/07/2014
Registration Date 06/14/2016 Foreign PriorityDate
NONE
Word Mark UNLEASH THE BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 025. First use: First Use: 2002/00/00 First Use In Commerce: 2002/00/00
Clothing, namely, tops, shirts, [ long-sleeved shirts, ] t-shirts, [ hooded shirts and] hooded sweatshirts, sweat shirts [, jackets, pants, bandanas, socks, sweatbands and gloves; headgear, namely,hats and beanies ]
U.S. RegistrationNo.
5622925 Application Date 12/14/2010
Registration Date 12/04/2018 Foreign PriorityDate
NONE
Word Mark UNLEASH THE NITRO BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 005. First use: First Use: 2009/07/08 First Use In Commerce: 2009/07/08
Nutritional energy supplements in liquid form; nutritional supplement bever-agescontaining vitamins
U.S. RegistrationNo.
4394044 Application Date 12/14/2010
Registration Date 08/27/2013 Foreign PriorityDate
NONE
Word Mark UNLEASH THE NITRO BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 032. First use: First Use: 2009/07/08 First Use In Commerce: 2009/07/08
Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks en-hanced with vitamins, minerals, nutrients,proteins, amino acids and/or herbs;carbonated energy or sports drinks
U.S. RegistrationNo.
5633094 Application Date 11/19/2012
Registration Date 12/18/2018 Foreign PriorityDate
NONE
Word Mark UNLEASH THE ULTRA BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 005. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30
Nutritional energy supplements in liquid form; nutritional supplement bever-agescontaining vitamins
U.S. RegistrationNo.
4371544 Application Date 11/19/2012
Registration Date 07/23/2013 Foreign PriorityDate
NONE
Word Mark UNLEASH THE ULTRA BEAST!
Design Mark
Description ofMark
NONE
Goods/Services Class 032. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30
Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks en-hanced with vitamins, minerals, nutrients,proteins, amino acids and/or herbs;carbonated energy drinks and sports drinks
Attachments 88264714#TMSN.png( bytes )87833600#TMSN.png( bytes )86214353#TMSN.png( bytes )85197756#TMSN.png( bytes )85977331#TMSN.png( bytes )85783034#TMSN.png( bytes )85783008#TMSN.png( bytes )2020-01-14 FINAL NOTICE OF OPPOSITION-88442362-HANB.10628M.pdf(112338 bytes )Exhibit 01 Reg No. 2769364 - HANB.10628M.pdf(765224 bytes )Exhibit 02 Reg No. 5820901 - HANB.10628M.pdf(787715 bytes )Exhibit 03 Reg No. 5927420 - HANB.10628M.pdf(790593 bytes )Exhibit 04 Reg No. 4975822 - HANB.10628M.pdf(781069 bytes )
Exhibit 05 Reg No. 5622925 - HANB.10628M.pdf(793142 bytes )Exhibit 06 Reg No. 4394044 - HANB.10628M.pdf(781058 bytes )Exhibit 07 Reg No. 5633094 - HANB.10628M.pdf(792078 bytes )Exhibit 08 Reg No. 4371544 - HANB.10628M.pdf(780473 bytes )
Signature /Benjamin Ho/
Name Benjamin Ho
Date 01/14/2020
- 1 -
HANB.10628M TRADEMARK
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
MONSTER ENERGY COMPANY,
Opposer,
v.
UNLEASH LIFE LLC,
Applicant.
)
)
)
)
)
)
)
)
)
)
)
Opposition No.: ___________
Serial No.: 88/442362
Mark: UNLEASH LIFE
NOTICE OF OPPOSITION
Commissioner for Trademarks
P.O. Box 1451
Alexandria, VA 22313-1451
Monster Energy Company, a Delaware corporation, located and doing business at 1
Monster Way, Corona, California 92879, (“Opposer”) believes that it will be damaged by
registration of U.S. Trademark Application Serial No. 88/442362 (the “Application”) for the
mark Unleash LIFE (“Applicant’s Mark”) filed by Unleash LIFE LLC (“Applicant”), and
therefore opposes the same.
As grounds for opposition, it is alleged:
1. By the Application filed on May 22, 2019, Applicant seeks to obtain registration on
the Principal Register of Applicant’s Mark for “fruit juices; organic fruit juice; vegetable-fruit
juices” in International Class 32 and “subscription-based order fulfillment services in the field of
vegetable fruit juice” in International Class 35 based on Applicant’s alleged first use of Applicant’s
Mark on July 1, 2015 and first use of Applicant’s Mark in interstate commerce on January 1, 2016.
- 2 -
2. Since at least 2002, long before the filing date of the Application and alleged first
use date of Applicant’s Mark, Opposer has been, and still is, engaged in the development,
licensing, marketing, and/or sale of beverages, nutritional supplements, and other products
bearing Opposer’s UNLEASH THE BEAST!® mark and subsequently introduced related marks
containing UNLEASH, including, for example, UNLEASH THE NITRO BEAST!® and
UNLEASH THE ULTRA BEAST!® (collectively, Opposer’s “UNLEASH Marks”). An example
of Opposer’s use of its UNLEASH THE BEAST!® mark in connection with one its beverages is
shown below:
3. Opposer has and continues to widely market and promote its UNLEASH Marks in
the industry and to consumers by, for example, displaying the marks extensively on billions of
cans; on apparel, merchandise, and on product samplings; on promotional and point of sale
materials; in magazines and other industry publications; on the monsterenergy.com website,
monsterarmy.com website and other Internet websites and social media sites; at trade shows,
- 3 -
and/or at other live events, including the sponsorship of music festivals, athletes, and sports
events that are televised nationwide and internationally.
4. Opposer’s UNLEASH Marks have appeared on billions of products and in extensive
nationwide promotions. As a result, Opposer has built up, at great expense and effort, valuable
goodwill in its UNLEASH Marks, and has developed strong common law rights in the marks.
Opposer relies on its common law rights in its UNLEASH Marks, which rights predate the filing
date of the Application and the alleged first use date of Applicant’s Mark.
5. In addition to Opposer’s common law rights, Opposer owns and relies on
incontestable U.S. Trademark Registration No. 2,769,364 (the “’364 Registration”) for the mark
UNLEASH THE BEAST!® for “fruit juice drinks, soft drinks, carbonated soft drinks and soft
drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs” in International
Class 32, which registration issued September 30, 2003 and is based on an application filed in the
United States Patent and Trademark Office (“PTO”) on December 18, 2002. The filing date of
Opposer’s ’364 Registration is prior to the filing date of the Application and alleged first use date of
Applicant’s Mark. True and correct copies of the specifics of the ’364 Registration obtained from
the PTO’s TESS and Assignment databases are attached hereto as Exhibit 1 and made of record.
6. Opposer owns and relies on U.S. Trademark Registration No. 5,820,901 (the “’901
Registration”) for the mark UNLEASH THE BEAST!® for, inter alia, “nutritional supplements
in liquid form” in International Class 5, which registration issued July 30, 2019 and is based on an
application filed in the PTO on January 16, 2019. The filing date of Opposer’s ’901 Registration is
prior to the filing date of the Application, and the first use date listed in the ’901 Registration for the
International Class 5 goods listed therein is prior to the alleged first use date of Applicant’s Mark.
- 4 -
True and correct copies of the specifics of the ’901 Registration obtained from the PTO’s TESS
and Assignment databases are attached hereto as Exhibit 2 and made of record.
7. Opposer owns and relies on U.S. Trademark Registration No. 5,927,420 (the “’420
Registration”) for the mark UNLEASH THE BEAST!® for “promoting goods and services in the
sports, motorsports, electronic sports, and music industries through the distribution of printed,
audio and visual promotional material; promoting sports, electronic sports and music events,
performances and competitions for others” in International Class 35 and “entertainment services
in the nature of sporting events and competitions, electronic sporting events and competitions,
and music performances and events” in International Class 41, which registration issued
December 3, 2019 and is based on an application filed in the PTO on March 14, 2018. The filing
date of Opposer’s ’420 Registration is prior to the filing date of the Application, and the first use
date listed in the ’420 Registration is prior to the alleged first use date of Applicant’s Mark. True
and correct copies of the specifics of the ’420 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 3 and made of record.
8. Opposer owns and relies on U.S. Trademark Registration No. 4,975,822 (the “’822
Registration”) for the mark UNLEASH THE BEAST!® for “clothing, namely, tops, shirts, t-
shirts, hooded sweatshirts, sweat shirts” in International Class 25, which registration issued June
14, 2016 and is based on an application filed in the PTO on March 7, 2014. The filing date of
Opposer’s ’822 Registration is prior to the filing date of the Application and the alleged first use
date of Applicant’s Mark. True and correct copies of the specifics of the ’822 Registration
obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 4 and
made of record.
- 5 -
9. Opposer owns and relies on U.S. Trademark Registration No. 5,622,925 (the “’925
Registration”) for the mark UNLEASH THE NITRO BEAST!® for “nutritional energy
supplements in liquid form; nutritional supplement beverages containing vitamins” in
International Class 5, which registration issued December 4, 2018 and is based on an application
filed in the PTO on December 14, 2010. The filing date of Opposer’s ’925 Registration is prior to
the filing date of the Application and the alleged first use date of Applicant’s Mark. True and
correct copies of the specifics of the ’925 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 5 and made of record.
10. Opposer owns and relies on incontestable U.S. Trademark Registration No.
4,394,044 (the “’044 Registration”) for the mark UNLEASH THE NITRO BEAST!® for “non-
alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced with vitamins,
minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy or sports drinks” in
International Class 32, which registration issued August 27, 2013 and is based on an application
filed in the PTO on December 14, 2010. The filing date of Opposer’s ’044 Registration is prior to
the filing date of the Application and the alleged first use date of Applicant’s Mark. True and
correct copies of the specifics of the ’044 Registration obtained from the PTO’s TESS and
Assignment databases are attached hereto as Exhibit 6 and made of record.
11. Opposer owns and relies on U.S. Trademark Registration No. 5,633,094 (the “’094
Registration”) for the mark UNLEASH THE ULTRA BEAST!® for “nutritional energy
supplements in liquid form; nutritional supplement beverages containing vitamins” in
International Class 5, which registration issued December 18, 2018 and is based on an application
filed in the PTO on November 19, 2012. The filing date of Opposer’s ’094 Registration is prior to
the filing date of the Application and alleged first use date of Applicant’s Mark. True and correct
- 6 -
copies of the specifics of the ’094 Registration obtained from the PTO’s TESS and Assignment
databases are attached hereto as Exhibit 7 and made of record.
12. Opposer owns and relies on incontestable U.S. Trademark Registration No.
4,371,544 (the “’544 Registration”) for the mark UNLEASH THE ULTRA BEAST!® for “non-
alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced with vitamins,
minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy drinks and sports
drinks” in International Class 32, which registration issued July 23, 2013 and is based on an
application filed in the PTO on November 19, 2012. The filing date of Opposer’s ’544
Registration is prior to the filing date of the Application and alleged first use date of Applicant’s
Mark. True and correct copies of the specifics of the ’544 Registration obtained from the PTO’s
TESS and Assignment databases are attached hereto as Exhibit 8 and made of record.
13. The foregoing registrations are valid, subsisting, unrevoked and uncancelled; as such
they constitute prima facie evidence of the validity of the registered marks and of the registrations
thereof, and of Opposer’s ownership of the marks shown therein. Opposer’s registrations also
constitute notice to Applicant of Opposer’s claim of ownership of the marks shown therein as
provided in Sections 7(b), 22 and 33(a) of the Trademark Act.
14. Opposer’s Registration Nos. 2,769,364, 4,394,044, and 4,371,544 are
incontestable. As such, they constitute conclusive evidence of the validity of the registered marks
and of the registration of the marks, of Opposer’s ownership of the marks, and of Opposer’s
exclusive right to use the registered marks in commerce as provided in Section 33 of the Lanham
Act, 15 U.S.C. § 1115.
15. Since at least before the filing date of the Application and the alleged first use date
of Applicant’s Mark, Opposer has continuously used and promoted its UNLEASH Marks in
- 7 -
interstate commerce in connection with its goods and services, including the goods and services
identified in the foregoing registrations. In addition, at least Opposer’s UNLEASH THE
BEAST!® mark was well established and famous long before Applicant filed an application for the
registration of Applicant’s Mark or the alleged first use date of Applicant’s Mark.
16. Applicant seeks an unrestricted federal registration for Applicant’s Mark covering
the goods and services set forth in the Application in International Classes 32 and Class 35. As
such, if a registration issues for the Application, such registration will constitute prima facie
evidence of the Applicant’s exclusive right to use the registered mark in commerce on or in
connection with the listed goods and services throughout the United States with no limitation
thereon.
17. Opposer will be damaged by registration of the Application in that Applicant’s Mark
so resembles Opposer’s UNLEASH Marks, including as registered in the PTO and in which
Opposer owns common law trademark rights, as to be likely, when used on or in connection with
the goods and services as they are identified in the Application, as to cause confusion, or to cause
mistake or to deceive within the meaning of Section 2(d) of the Trademark Act, 15 U.S.C. §
1052(d).
18. In view of Opposer’s prior rights in its UNLEASH Marks, Applicant is not entitled
to federal registration of Applicant’s Mark pursuant to Section 2(d) of the Trademark Act, 15 U.S.C.
§ 1052(d).
WHEREFORE, Opposer prays that U.S. Trademark Application Serial No. 88/442362
be rejected and stricken, that no registration be issued thereon to Applicant, and that this
opposition be sustained in favor of Opposer.
- 8 -
Please charge Deposit Account No. 11-1410 to cover the opposition fee and any additional
fees which may be required, or credit any overpayment to this account.
Respectfully submitted,
KNOBBE, MARTENS, OLSON & BEAR, LLP
Dated: January 14, 2020 By: /Benjamin Ho/
Steven J. Nataupsky
Matthew S. Bellinger
Nicole R. Townes
Benjamin Ho
2040 Main Street, 14th Floor
Irvine, CA 92614
(949) 760-0404
efiling@knobbe.com
Attorneys for Opposer,
MONSTER ENERGY COMPANY
31703258
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 1
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Word Mark UNLEASH THE BEAST!
Goods and
Services
IC 032. US 045 046 048. G & S: Fruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced withvitamins, minerals, nutrients, amino acids and/or herbs,[ aerated water, soda water and seltzer water ]. FIRST USE:20020416. FIRST USE IN COMMERCE: 20020416
Mark Drawing
Code(1) TYPED DRAWING
Serial
Number78195777
Filing Date December 18, 2002
Current Basis 1A
Original Filing
Basis1A
Published for
OppositionJuly 8, 2003
Registration
Number2769364
International
Registration
Number
0885429
Registration
DateSeptember 30, 2003
Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 CoronaCALIFORNIA 92880
(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way CoronaCALIFORNIA 92879
Assignment
RecordedASSIGNMENT RECORDED
Attorney of
RecordDiane M. Reed
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20121017.
Renewal 1ST RENEWAL 20121017
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 1 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 1 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
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Tradem ark Assignm ent Abstract of Tit le
Total Assignm ents: 1
Seria l # : 78195777 Filing Dt : 12/ 18/ 2002 Reg # : 2769364 Reg. Dt : 09/ 30/ 2003
Regist rant : Hansen Beverage Com pany
Mark: UNLEASH THE BEAST!
Assignm ent : 1
Reel/ Fram e: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME
Assignor: HANSEN BEVERAGE COMPANY Exec Dt : 01/ 05/ 2012
Ent ity Type: CORPORATI ON
Cit izenship: DELAWARE
Assignee: MONSTER ENERGY COMPANY
550 MONI CA CI RCLE, SUI TE 201
CORONA, CALI FORNI A 92880
Ent ity Type: CORPORATI ON
Cit izenship: DELAWARE
Correspondent : DI ANE M. REED
2040 MAI N STREET, 14TH FLOOR
I RVI NE, CA 92614
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 1 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 1 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 2
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Word Mark UNLEASH THE BEAST!
Goods and
Services
IC 005. US 006 018 044 046 051 052. G & S: Nutritional supplements in liquid form. FIRST USE: 20020416. FIRST
USE IN COMMERCE: 20020416
IC 020. US 002 013 022 025 032 050. G & S: Furniture; chairs; gaming chair. FIRST USE: 20171202. FIRST USE IN
COMMERCE: 20171202
IC 043. US 100 101. G & S: Bar services; café services; mobile restaurant services; restaurant services; mobile café
services for providing food and drink. FIRST USE: 20160203. FIRST USE IN COMMERCE: 20160203
Standard
Characters
Claimed
Mark Drawing
Code(4) STANDARD CHARACTER MARK
Serial Number 88264714
Filing Date January 16, 2019
Current Basis 1A
Original Filing
Basis1A
Published for
OppositionMay 14, 2019
Registration
Number5820901
Registration
DateJuly 30, 2019
Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA
92879
Attorney of
RecordDiane M. Reed
Prior
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 2 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 2 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
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No assignm ent has been recorded at the USPTO
For Seria l Num ber: 8 8 2 6 4 7 1 4
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 2 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
Reg. No. 5,820,901
Registered Jul. 30, 2019
Int. Cl.: 5, 20, 43
Service Mark
Trademark
Principal Register
Monster Energy Company (DELAWARE CORPORATION)
1 Monster Way
Corona, CALIFORNIA 92879
CLASS 5: Nutritional supplements in liquid form
FIRST USE 4-16-2002; IN COMMERCE 4-16-2002
CLASS 20: Furniture; chairs; gaming chair
FIRST USE 12-2-2017; IN COMMERCE 12-2-2017
CLASS 43: Bar services; café services; mobile restaurant services; restaurant services; mobile
café services for providing food and drink
FIRST USE 2-3-2016; IN COMMERCE 2-3-2016
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
PARTICULAR FONT STYLE, SIZE OR COLOR
OWNER OF U.S. REG. NO. 2769364, 4371544, 4975822
SER. NO. 88-264,714, FILED 01-16-2019
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 2 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 3
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Word Mark UNLEASH THE BEAST!
Goods and
Services
IC 035. US 100 101 102. G & S: Promoting goods and services in the sports, motorsports, electronic sports, and music
industries through the distribution of printed, audio and visual promotional material; promoting sports, electronic sports
and music events, performances and competitions for others. FIRST USE: 20060322. FIRST USE IN COMMERCE:
20060322
IC 041. US 100 101 107. G & S: Entertainment services in the nature of sporting events and competitions, electronic
sporting events and competitions, and music performances and events. FIRST USE: 20060322. FIRST USE IN
COMMERCE: 20060322
Standard
Characters
Claimed
Mark
Drawing
Code
(4) STANDARD CHARACTER MARK
Serial
Number87833600
Filing Date March 14, 2018
Current
Basis1A
Original
Filing Basis1B
Published
for
Opposition
July 31, 2018
Registration
Number5927420
Registration
DateDecember 3, 2019
Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 3 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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Attorney of
RecordDiane M. Reed
Type of
MarkSERVICE MARK
Register PRINCIPAL
Live/Dead
IndicatorLIVE
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 3 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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For Seria l Num ber: 8 7 8 3 3 6 0 0
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 3 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
Reg. No. 5,927,420
Registered Dec. 03, 2019
Int. Cl.: 35, 41
Service Mark
Principal Register
Monster Energy Company (DELAWARE CORPORATION)
1 Monster Way
Corona, CALIFORNIA 92879
CLASS 35: Promoting goods and services in the sports, motorsports, electronic sports, and
music industries through the distribution of printed, audio and visual promotional material;
promoting sports, electronic sports and music events, performances and competitions for
others
FIRST USE 3-22-2006; IN COMMERCE 3-22-2006
CLASS 41: Entertainment services in the nature of sporting events and competitions,
electronic sporting events and competitions, and music performances and events
FIRST USE 3-22-2006; IN COMMERCE 3-22-2006
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
PARTICULAR FONT STYLE, SIZE OR COLOR
SER. NO. 87-833,600, FILED 03-14-2018
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 3 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 4
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Word Mark UNLEASH THE BEAST!
Goods and
Services
IC 025. US 022 039. G & S: Clothing, namely, tops, shirts, [ long-sleeved shirts, ] t-shirts, [ hooded shirts and ] hooded
sweatshirts, sweat shirts [, jackets, pants, bandanas, socks, sweat bands and gloves; headgear, namely, hats and
beanies ]. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000
Standard
Characters
Claimed
Mark
Drawing
Code
(4) STANDARD CHARACTER MARK
Serial
Number86214353
Filing Date March 7, 2014
Current
Basis1A
Original
Filing Basis1B
Published for
OppositionMarch 29, 2016
Change In
RegistrationCHANGE IN REGISTRATION HAS OCCURRED
Registration
Number4975822
Registration
DateJune 14, 2016
Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879
Attorney of
RecordDiane M. Reed
Prior
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 4 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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Registrations2769364
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 4 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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For Seria l Num ber: 8 6 2 1 4 3 5 3
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 4 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 4 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 5
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Word Mark UNLEASH THE NITRO BEAST!
Goods and
Services
IC 005. US 006 018 044 046 051 052. G & S: Nutritional energy supplements in liquid form; nutritional supplement
beverages containing vitamins. FIRST USE: 20090708. FIRST USE IN COMMERCE: 20090708
Standard
Characters
Claimed
Mark Drawing
Code(4) STANDARD CHARACTER MARK
Serial Number 85197756
Filing Date December 14, 2010
Current Basis 1A
Original Filing
Basis1B
Published for
OppositionApril 26, 2011
Registration
Number5622925
Registration
DateDecember 4, 2018
Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona
CALIFORNIA 92879
Assignment
RecordedASSIGNMENT RECORDED
Attorney of
RecordCindy N. Nguyen
Prior
Registrations2769364
Type of Mark TRADEMARK
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 5 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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Register PRINCIPAL
Live/Dead
IndicatorLIVE
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 5 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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Tradem ark Assignm ent Abstract of Tit le
Total Assignm ents: 1
Seria l # : 85197756 Filing Dt : 12/ 14/ 2010 Reg # : 5622925 Reg. Dt : 12/ 04/ 2018
Regist rant : MONSTER ENERGY COMPANY
Mark: UNLEASH THE NI TRO BEAST!
Assignm ent : 1
Reel/ Fram e: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10
Conveyance: CHANGE OF NAME
Assignor: HANSEN BEVERAGE COMPANY Exec Dt : 01/ 05/ 2012
Ent ity Type: CORPORATI ON
Cit izenship: DELAWARE
Assignee: MONSTER ENERGY COMPANY
550 MONI CA CI RCLE, SUI TE 201
CORONA, CALI FORNI A 92880
Ent ity Type: CORPORATI ON
Cit izenship: DELAWARE
Correspondent : DI ANE M. REED
2040 MAI N STREET, 14TH FLOOR
I RVI NE, CA 92614
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 5 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
Reg. No. 5,622,925
Registered Dec. 04, 2018
Int. Cl.: 5
Trademark
Principal Register
MONSTER ENERGY COMPANY (DELAWARE CORPORATION)
1 Monster Way
Corona, CALIFORNIA 92879
CLASS 5: Nutritional energy supplements in liquid form; nutritional supplement beverages
containing vitamins
FIRST USE 7-8-2009; IN COMMERCE 7-8-2009
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
PARTICULAR FONT STYLE, SIZE OR COLOR
OWNER OF U.S. REG. NO. 2769364
SER. NO. 85-197,756, FILED 12-14-2010
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 5 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 6
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Word Mark UNLEASH THE NITRO BEAST!
Goods and
Services
IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced
with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy or sports drinks. FIRST USE:
20090708. FIRST USE IN COMMERCE: 20090708
Standard
Characters
Claimed
Mark
Drawing
Code
(4) STANDARD CHARACTER MARK
Serial
Number85977331
Filing Date December 14, 2010
Current
Basis1A
Original
Filing Basis1B
Published for
OppositionApril 26, 2011
Registration
Number4394044
Registration
DateAugust 27, 2013
Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way CORONA
CALIFORNIA 92879
Assignment
RecordedASSIGNMENT RECORDED
Attorney of
RecordDiane M. Reed
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 6 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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Prior
Registrations2769364
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead
IndicatorLIVE
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 6 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 6 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 6 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 7
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Word Mark UNLEASH THE ULTRA BEAST!
Goods and
Services
IC 005. US 006 018 044 046 051 052. G & S: Nutritional energy supplements in liquid form; nutritional supplement
beverages containing vitamins. FIRST USE: 20120830. FIRST USE IN COMMERCE: 20120830
Standard
Characters
Claimed
Mark Drawing
Code(4) STANDARD CHARACTER MARK
Serial Number 85783034
Filing Date November 19, 2012
Current Basis 1A
Original Filing
Basis1B
Published for
OppositionFebruary 12, 2013
Registration
Number5633094
Registration
DateDecember 18, 2018
Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA
92879
Attorney of
RecordDiane M. Reed
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead
IndicatorLIVE
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 7 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 7 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 7 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
Reg. No. 5,633,094
Registered Dec. 18, 2018
Int. Cl.: 5
Trademark
Principal Register
Monster Energy Company (DELAWARE CORPORATION)
1 Monster Way
Corona, CALIFORNIA 92879
CLASS 5: Nutritional energy supplements in liquid form; nutritional supplement beverages
containing vitamins
FIRST USE 8-30-2012; IN COMMERCE 8-30-2012
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
PARTICULAR FONT STYLE, SIZE OR COLOR
SER. NO. 85-783,034, FILED 11-19-2012
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 7 Page 4 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Notice of Opposition
Serial No. 88/442362
EXHIBIT 8
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Word Mark UNLEASH THE ULTRA BEAST!
Goods and
Services
IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced
with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy drinks and sports drinks. FIRST
USE: 20120830. FIRST USE IN COMMERCE: 20120830
Standard
Characters
Claimed
Mark
Drawing
Code
(4) STANDARD CHARACTER MARK
Serial
Number85783008
Filing Date November 19, 2012
Current
Basis1A
Original
Filing Basis1B
Published
for
Opposition
May 7, 2013
Registration
Number4371544
Registration
DateJuly 23, 2013
Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879
Attorney of
RecordDiane M. Reed
Type of
MarkTRADEMARK
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 8 Page 1 of 4 Notice of Opposition
Serial No. 88/442362
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Register PRINCIPAL
Affidavit
TextSECT 15. SECT 8 (6-YR).
Live/Dead
IndicatorLIVE
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 8 Page 2 of 4 Notice of Opposition
Serial No. 88/442362
USPTO Assignments on the Web
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TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 8 Page 3 of 4 Notice of Opposition
Serial No. 88/442362
TTAB Opposition No. ______________________
Monster Energy Company v. Unleash Life LLC
Exhibit 8 Page 4 of 4 Notice of Opposition
Serial No. 88/442362