heritageohio.org ||

Not Your Grandma’s Preservation GroupTEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY

WE MUST CHANGE TO GROW

RECOGNITION OF ORGANIZATION

Only 4 out of 100 Local Preservationistscould name the Trust

as a preservation organization.

RECOGNITION OF ORGANIZATION

Only 12 in a 100 could name their

state preservation organization.

RECOGNITION OF ORGANIZATION

Only 23 in a 100 could name a local

preservation organization.

WHAT LOCAL PRESERVATIONIST DO

75% Made a donation to a historic site or preservation organization (not age related)

70% Bought a ticket to a fundraising event to support the restoration of a historic site or building (skews younger)

58% Volunteered to restore a site or historic building (skews younger, 74%between 18 and 34)

79% Signed a petition to save a historic site or building (skews middle age)

WHAT LOCAL PRESERVATIONIST DO

65% Wrote a letter/sent an email to a politician in support of saving a historic site or building

34% Served on the board of a historic site or preservation organization (skews younger)

66% Attended a town meetingto discuss historic preservation issues

63% Signed up to receive newsletters in the mail related to historic preservation 66%via email

WHAT NEEDS TO BE DONE?

ACTION:

•Change our “offerings” to attract this group

•Reach out to them in ways they prefer to engage

RESULT:

•Stronger base that is younger & more diverse

PROJECTED U.S. POPULATION INTO 2050

WhiteHispanicBlackAsian

TOP TEN STRATEGIES FOR THE 21ST CENTURY

Social Media

Political Networking

Building Partnerships

Embrace Minority

Populations

Modernism MovementTour

s

Mixed-Use Districts

Local Authenticity

Tourism

CLG

21st Century Historic

Preservation

SOCIAL MEDIA

POLITICAL NETWORKING

BUILDING PARTNERSHIPS

EMBRACE MINORITY POPULATIONS

MODERNISM MOVEMENT

TOURS

MIXED-USE DISTRICTS

LOCAL AUTHENTICITY

TOURISM

CLG-COMMISSION

heritageohio.org ||

Not Your Grandma’s Preservation Group

JOYCE BARRETTEXECUTIVE DIRECTORJBARRETT@HERITAGEOHIO.ORG 

May 3, 2023

TEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY