WELCOME TO SOCIAL MEDIA

Presented by Danielle Abreu

WHAT IS SOCIAL MEDIA

• Forms of electronic communication

• Online communities for sharing information

• Online collaborative media for marketing

• Blogs, photo and video sharing, wiki’s

SOCIAL MEDIA MYTHS

• Social media is just for the young

• There is no return in social media marketing

• Social media marketing is new

• Social media is too-time consuming

SOCIAL MEDIA IN THE CORPORATE WORLD

• Majority of businesses are incorporating social media into their marketing plan

• Businesses report an increase in market exposure

• Businesses that use social media report increase in sales

• Successful measurements of ROI’s

BENEFITS OF SOCIAL MEDIA

• Reach your target market faster

• Many ways to create brand awareness

• Increase sales

• Connect with your clients

• Receive instant feedback

WHAT CAN SOCIAL MEDIA DO FOR NORTHWESTERN TECHNOLOGIES

• Reach your target market

• Identify client’s perception

• Increase sales

• Increase brand awareness

• Connect with businesses

• Reach your target market

• Identify client’s perception

• Increase sales

• Increase brand awareness

• Connect with businesses

SOCIAL MEDIA SUMMARY

• Social media impact

• Opportunities

• Benefits

• Effects

REFERENCES

Barker, Barker, Bormann, & Neher. (2012). Concepts and applications. Mason, Ohio:

South-Western:,

Smith, B. (2014, January 7). 20 Marketing Statistics that Will Influence Decisions in

2014 [INFOGRAPHIC]. RSS. Retrieved February 20, 2014, from

http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-

influence-decisions-2014

Women, M. (2012, August 8). The Developing Role of Social Media in the Modern

Business World. Forbes. Retrieved February 20, 2014, from

http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-

of-social-media-in-the-modern-business-world/