NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS

NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed May 2011 4000 homes randomly sampled.

590 returned surveys/15% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY: WHO RESPONDED

NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of Northwest Region

Population

Atchison 57 14% 15%

Gentry 64 16% 15%

Holt 47 12% 12%

Nodaway 214 54% 54%

Worth 4 1% 4%

RESIDENTIAL SURVEY: WHO RESPONDED ?

57%

85%

48%32%

86%

37%

1%

44%64%

10%

0%

20%

40%

60%

80%

100%

120%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

OtherUrban

Rural Yes

No Rent

Own

RESIDENTIAL STUDY - DEMOGRAPHICS

Education LevelHigh School graduate 34%Some College or Associates 12% College degree 25% Graduate degree 19%No Response 10%

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(35% did not respond to income question)

County

Median Household

Income (Census)

Atchison 41,035Gentry 35,889Holt 38,530Nodaway 36,677Worth 31,617

North West 36,750Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

1%

7%12%

17%

62%

5%

27%

37%

13%13%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HIS at home

Computer trend line Internet trend line

RESIDENTIAL STUDY:

4%

3%

5%

6%

11%

25%

51%

0% 10% 20% 30% 40% 50% 60%

Don't Know

Cellular BB

Dial-up

Satellite

Fixed Wireless

Cable

DSL

Types of Internet Access at Home(n=339)

APPLICATIONS (RESIDENTIAL)

12%12%

16%17%

21%22%

25%25%

36%37%

46%58%60%

66%68%70%

82%91%

Sell something online Operate or support a home-based business

Share something online that you created yourselfLook for information about a place to live

Contribute to a website, blog or other online forumTake a class or do homework

Work from home (telecommuting)Look online for information about a job

Visit your state, region or local government’s websitePlay online video games

Watch television or other videosBuy something online

Look online for news or information about politicsUse an online social networking site like Facebook

Look for health or medical informationDo any online banking

Look for service or product informationKeep in touch with family and friends

Internet Activity in the Last 7 Days

RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS FOR ALL MISSOURI RESIDENTS

44%

24%

17%

7%

8%

Very Important

Important

Somewhat Important

Not at all Important

Don't Know

NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS

BROADBAND BUSINESS NEEDS STUDY

BUSINESS STUDY BACKGROUND

Online survey available from: March 2011 to August 2011

15 local businesses responded (as of 08/3) 20% were satellite offices 17% had satellite locations

32 questions about broadband or high-speed Internet services in the Northwest region

BUSINESS STUDY – RESPONSES BY COUNTY

EMPLOYEE BUSINESS SIZE

1 – 4 47%5 - 25 33%26 – 100 7%101 – 500 13%501 – more 0%

BUSINESS CLASSIFICATION

CURRENT INTERNET PROVIDERS (N=11)

All 15 respondents indicated they have internet service at their place of business

TYPES OF INTERNET CONNECTIONS

10 out of 12 of those responding did not know their speed. The 2 that knew, reported the following speeds by connection type:

DSL (12 Mbps); Cable Modem (5 Mbps)

BROADBAND SERVICE RATINGSServices

Very Satisfied

Satisfied DissatisfiedVery

Dissatisfied

Don’t Know/Not Applicable

Response Count

Cost of Internet/ network Service 8% 54% 23% 0% 15% 13Speed of the on-line connection 15% 46% 31% 0% 8% 13Billing practices of your provider 15% 69% 0% 0% 15% 13Reliable access to the Internet 23% 46% 23% 0% 8% 13Training and technical support 15% 54% 15% 0% 15% 13Customer Service Representative’s knowledge when you call for service

23% 46% 15% 0% 15% 13

Installation technician’s ability and courteousness

23% 62% 0% 0% 15% 13

SUPPORTED INTERNET APPLICATIONS

COMMERCIAL BROADBAND ENVIRONMENT

0%

42%

50%

8%

0% 20% 40% 60%

Competitive, several options

Somewhat Competitive, two providers

Not Competitive at All, only one provider option

There is not a broadband option available that is suitable for my business.

Availability of Multiple, Competing Broadband Options

COST OF SERVICE

15%

31%

23%

8%

0%

23%

Less than $50

More than $50 and less than $100

Between $100 and $200

Between $200 and $300

More than $300 per month

Don’t know how much we pay.

Cost of Broadband

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability

and adoption, whether available bandwidth(s) are sufficient for current as well

as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:

Library (5)Local Government (15)Agriculture (10)Business & Prof. Serv. (26)Healthcare (4)K-12 Education (24)Energy & Environment ()Tourism ()

Economic Development (4)Industry & Manufacturing (3)Community and Social Services ()Higher Education (5)Public Safety (5)Workforce Development (2)

SWOC ANALYSISVoting

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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THANK YOU FOR YOUR PARTICIPATION IN THE NORTHWEST

MO BROADBAND PLANNING PROJECT!

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