Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger

NCTech4G June, 2014

Beth Kanter: Master Trainer, Author, and Blogger

@kanter

http://teamcoco.com/video/linkedin-11-07-2013

Beth 265,008

Conan 150,658

Broadband Mobile

Social Networks

3 Digital Revolutions

NGO Photography

If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep

moving forward.”

CRAWL

WALK

RUN

FLY

Maturity of Practice: Network Nonprofits

Linking Social with

Results and

Networks

Pilot: Focus one

campaign or channel

Incremental Capacity

Ladder of

Engagement

Content Strategy

Best Practices

Some measurement

and learning in all

above

Communications

Strategy

Development

Culture Change

Network Building

Many champions &

Influencers

Multi-Channel Engagement,

Content, and Measurement

Reflection and Continuous

Improvement

Share Pair

Where is your nonprofit now? What do you need to do to move forward?

Maturity of Practice: Crawl-Walk-Run-Fly

Categories Practices CULTURE Networked Mindset

Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping

A Networked Mindset: A Leadership Style

• Leadership through active social participation • Listening and cultivating organizational and

professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model,

rather than a broadcast model • Openness, transparency, decentralized decision-

making, and collective action. • Being Data Informed, learning from failure

Tips

• Get Their Attention • Show How It Amplifies

Their Work • Tweetutorials • Peer Pressure • Save Time • Networking Literacy –

Feed and Tune • Show Impact

http://www.bethkanter.org/afpcon/

North Carolina Early Childhood Foundation

“Being collaborative and transparent is part of our brand. We intentionally engage multiple organization and people in our work. For example, we formed a Blue Ribbon Committee of 30 of NC's distinguished business, philanthropic, and civic leaders. They provided input into our core principles and strategies and suggested other leaders we should engage to help us achieve our goal of closing the achievement gap and raising outcomes for all children at the end of third grade.”

Authenticity

Open and accessible to the world and building relationships

Making interests, hobbies, passions visible creates authenticity

Personality

I have work to do! Can finally tweet about our programs from my personal

account!

SOCIAL MEDIA IS PART OF EVERYONE’S JOB!

@rdearborn works for UpWell and she

LOVES sharks.

Leverage Staff Personal Passion In Service of Mission

Social Media Policy – All Staff Participate

http://www.bethkanter.org/staff-guidelines/

5 3 2 4 1

How social is your organization’s culture? What are some of your challenges?

The Data Informed Nonprofit

Data-Informed Culture: It starts from the top!

Do Something.org

Tear down those silos and walls around data …

More time think about that the data, then collect it

Video

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140,000

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Nonprofit Social Media Measurement Practice

Go Beyond Just Counting

Goal

Audience

Cost

Benchmark KPI

Tool

Insight

Measurement Discipline: But Start Small

Pick The Right Data Point(s) To Track Outcomes

Data Literacy: Collect, Clean, Analyze, Visualize, Apply

• Sentiment

• Messaging

Content

Analysis

• Attitudes

• Preferences

Survey

Research

• Traffic

• Engagement

• Action Analytics

Pick the Right Tool To Get the Right Data

Step 7 – Analyze Results

Joyful Funerals Metrics Mondays

Reflection and Improvement: Learning from Data

1. Lead with a Networked Mindset and become more social

2. Different stages of maturity, requires incremental steps to improve organizational practice

3. Data informed culture starts at the top and embraces experiments with data

4. Data literacy - working with experts and improving organizational skills

5. Learn from your data!

Summary

Thank you!

www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter