Non Profits

ROB @WILLINGTONBE SWIFT STAY CURRENT DOT COM

Thursday, July 29, 2010

EDMUND BURKE

“Nobody made a greater mistake than he who did nothing because he could do only a little.”

The Long Tail or long tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities – usually in addition to selling fewer popular items in large quantities.

artists

THE LONG TAIL

$amount

donors

THE LONG TAIL

volunteers

NON PROFITS.

is that really who we are?

WHAT YOU NEEDSteady stream of awesome.Empower Stakeholders.Reward Stakeholders.

Our World140 Characters.

Be Concise, Have Quality.

CLAIM YOUR LOCATIONCREATE SPECIALS-INCENTIVESHONOR LOYALTY

EVENTS

More than 180 students checked-in using Whrrl so they could upload photos and share their experiences. The graduation, achievements, congrats and photos were threaded into one Whrrl story to pass on to absent friends and family.

Your donors will be able to interact with giving by experiencing a visual animated graphic when they donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the customization options are endless . Let your donors have Fun.

Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanu’s backend.

ONLINE DONATION OPTIONSiContribute.US

CREATE UNIQUE $ PAGESKEEP TRACK OF SPECIFIC EFFORTS

SHARE YOUR DONATIONRELATIONSHIP MANAGEMENT

BLUE SWARMBLUE-SWARM.com

KIMBIA.COMCREATE $ WIDGETS

MASS EMAILSSUBJECT LINES!

In the body of your email, tell your story succinctly.

Call To Action!

Make it as personal as possible.

Use the recipients’ names when you can, and sign the email as humanly as possible – with a name, and a scanned signature if possible.

GOOGLE CHECK OUTFREE FOR NON PROFITS (They’ve Been Approved for a Google Grant)

YOU PAY NOTHING, INCLUDING TRANSACTION FEES.

THE FLOW IS NOT OPTIMIZED FOR DONATIONS - FORCES USERS TO CREATE GOOGLE ACCOUNT, AND CONNECT THAT G-ACCOUNT WITH THEIR CREDIT CARD.

“BUY” THE AD YOU LIKEMAKE YOUR DONATION “SPEAK”

March Of Dimes Share Your Story.

Share is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to offer parents a safe place to talk about their experiences and gain support from each other.

WeAreMedia, a wiki project where over 100 non-profit technology professionals have pooled knowledge resources and developed training materials to help non-profits learn how to use social media effectively. The initial content was facilitated through discussions on blogs, Twitter, and Facebook. Now, presentations are being remixed and delivered as trainings to non-profits at conferences and workshops across the country.

Give your email a rest.Tap the collective knowledge.Get answers faster.Educate the entire group.

Capital Area Food Bank of TXThe CAFB iPhone app comes packed with a clever game called “Catch the Can” that allows you to stock your virtual pantry with healthy, non-perishable food items, and win appliances for your virtual kitchen. “Catch the Can is a fun way to reinforce our request for the community to donate healthy, non-perishable food items and not just the things you want to get rid of in your pantry,” Goddard said. The game serves as a way to remind people that they can make a difference in the fight to end hunger.

The app is simple, but powerful. It allows you to calculate your daily wage based on what you make by the hour or yearly. Once you know what your daily wage is you can pick the charity you’d like to support and make a one time or recurring donation.

3 People.Through the power of online video, LRO’s small staff of three people and numerous volunteers around the world have built a brand famous within the surfing community and beyond.

In 2006, LRO produced an Emmy-nominated PSA, attracting recognition from the entertainment industry and raking in more support.

NICHE SOCIAL NETWORK

SF SymphonyThe SF Symphony held an online contest for members of the community to win tickets to the group’s 2009-2010 opening gala with pianist Lang Lang. To enter the contest, more than 70 people wrote stories and created videos that conveyed their passion for classical music. In addition to eliciting engagement among the community, the competition sparked conversation about the importance of music in people’s lives.

Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar

F u n d r a i s i n g P i t c h e s

A d v o c a c y

Te l l a s t o r y

Tr a i n i n g s

SOCIAL NETWORKS

www.youtube.com/politicianchannel

USE DESCRIPTIONUSE KEYWORDSUSE EMBED CODE

SOCIAL NETWORKS

CONTENTPLACEMENT

SOCIAL NETWORKS

140 characters or lessShort bursts of info

originally: WHAT ARE YOU DOING?

now: WHAT’S HAPPENING?

SOCIAL NETWORKS

PAGES GROUPSCAN SEND EMAILSINDEXED BY SEARCH ENGINES

CAN HAVE APPLICATIONS

SOCIAL NETWORKS

Update frequentlyShare non-political infoGive positive comments backAsk for opinionsUpload pictures/videos

COLLABORATION

docs.google.com

DOCUMENT

COLLABORATION

docs.google.com

SPREADSHEET

COLLABORATION

docs.google.com

NEWS ALERTSLET THE INTERNET COME TO YOU!

A.B.C.

ALWAYSBECOLLECTING

COLLECT DATAPETITIONSPOLLSEVENTS

MOBILE

CONTENT

SHARE YOUR CONTENT

SWIFTCURRENTSTRATEGIES.com

TextText

+ =EMOTIONALPERSONALINFORMATIVECOMMUNICATIONS

BLOGGING

LOGISTICS

“Our first challenge had been to take the campaign - a traditionally offline construct- online. We had done that. Now we had to take it back offline.”

ONLINE ADSThursday, July 29, 2010

ONLINE ADS

MONDAY, JAN 18 TUESDAY, JAN 19

JACK SIGNS UP

Content RecepientsContent CommentersContent Creators

ROB @WILLINGTONBE SWIFT STAY CURRENT DOT COM

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