Post on 29-May-2018
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GOING GLOBAL ACT LOCAL
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Historyof mobile phone
1946- wirelesstelephone
1981-portable phone
1983-DynaTec8000X
1989-gsm digital phones
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COMPANYSPROFILE
In 1865, Fredrik Idestam establishes a paper mill in
southwestern Finland, where the NOKIA story begins.
In 1898, Finnish Rubber Works was founded, which will later
become Nokia's rubber business.
In 1912, Finnish Cable Works was established which led to
the foundation of Nokia's cable and electronics businesses.
In 1967, Finnish Rubber Works and Finnish Cable works
formally merged to create Nokia Corporation.
The newly formed Nokia Corporation was ideally positionedfor a pioneering role in the early evolution of mobile
communications.
1992 onwards Nokia made the telecommunication sector its
core business.
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Founded in
Tampere in1865
Founded in Tampere in
1898 Logo from 19651966
The Nokia Corporation
"arrows" logo, used
before the "Connecting
People" logo.
Nokia's current logo
Nokia Siemens Network logo.
Founded in 2007
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VISION
Nokia will empower everyone to share and make
the most of their life by offering irresistible
personal experiences.
Our vision is a world where everyone can be
connected. Our vision is to ensure that 5 billion
people are always connected at any given point
and to achieve 100 fold more network traffic
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MISSION
Connecting people
In a world where everyone can be connected, we take very
human approach to technology
Connecting is about helping people to feel close to what
matters. Wherever, whenever, Nokia believes in communicating,
sharing, and in the awesome potential in connecting the 2 billion
who do with the 4 billion who dont.
If we focus on people, and use technology to help peoplefeel close to what matters, then growth will follow. In a world
where everyone can be connected, we take very human
approach to technology.
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Nokia'sentryinIndia
Nokia entered the Indian market in 1994. The first ever
GSM call in India was made on a Nokia 2110 mobile phone
on its own network in 1995. When Nokia entered India, the
telecom policies were not conducive to the growth of the
mobile phone industry.
The tariffs levied on importing mobile phones were as
high as 27%, usage charges were at Rs.16 per minute and,
at these high rates, consumers did not take to mobile
phones.
Nokia also had to face tough competition from other
powerful global players like Motorola, Sony, Siemens and
Ericsson.
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Promotionalstrategy
AIDA in Nokia
A Attentionattract the attention of the customer.
I Interestraise customer interest by demonstrating features, advantages,and benefits.
D Desireconvince customers that they want and desire the product orservice and that it will satisfy their needs.
A Actionlead customers towards taking action and/or purchasing
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Somespecial featuresof NOKIA only forINDIA
1995 First mobile phone call made in India on a Nokia phone ona Nokia network
1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia
5110
2000 - First phone with Hindi menu (Nokia 3210)
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2003 - First Made for India phone, Nokia 1100 with flash light
or torch.
2004 - Saral Mobile Sandesh, Hindi SMS on a wide range ofNokia phones
2002 - First Camera phone (Nokia 7650)
2005 Nokia introduced software in seven regional
languages for non-Hindi speakers.
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In 2004 company launched Two India-specific models, Nokia
2300 and Nokia 2600 , which include a Dust cover, and slip
free grip ( handy during Indias scorching sweaty summer)
Shared" phone - This is, again, something that
mobile phone users in affluent countries might find
puzzling, but the concept is simple. For reasons of
affordability, in rural areas a phone may be shared by
several people.
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Design Studio
Nokia has set up its first Design Studio in Bangalore in
partnership with Srishti School of Art, Design and
Technology. The design studio will give Nokia designers
and Indias talented youth the opportunity to work together
on new design ideas for India and the global markets.
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Finland based Nokia -- forged ahead of rivals and today commands a
58% market share for mobile phones. In specific segments, such asGSM telephony, Nokia's market share in India is as high as 70%.
First company to recognize the growth potential in Indian mobile
market in 1995.
The Power of Focus- all the other companies had something else to
focus on, some other business. Nokia was completely focused on
mobile phones; others had consumer electronics, home appliances,
etc.
Being ahead of the curve was another component ofNokia's strategy.
Nokia invested in each vertical of the handset ecosystem,
manufacturing, distribution and design R&D
WHYNOKIAISONTOP?
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NOKIA MARKTING STRATEGY
FO USI G O MOBILE PHO E
ESTABLISHI G RU IAL
DISTRIBUTIO PAT ERS
EARLY I VESTME T I MARKET
DEVELOPING INOVATIVE FEATURES
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"REAPS" model, which takes into account five needs -- rational,
emotional, aspiration, physical and spiritual -- of the Indianconsumer. "Nokia as a brand has been able to address all the
five needs to various degrees at various stages,"
RATI NAL
E TI NAL
AS IRATI NAL
YSICAL
S IRIT AL
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Designs - Nokia sets are of various design such As Flip sets , Flatsets, Slide sets, Sets with rotating camera etc.
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Variety - Every series of Nokia there are large number
of sets thus large variety. e.g. entry level include
1200,1208,1100,1110,1110i,1112 etc
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Corporate
SocialResponsibility
Why recycle?
A global consumer survey reveals 44% of old mobilephones are lying in drawers at home and not beingrecycled.
Only 3% of people recycle their mobile phonesglobally.
Recycling means we dont need to extract and refineas much material for new products, saving energy,chemicals and waste.
If every Nokia user recycled just one unused phone atthe end of its life, together we would save nearly
2,40,000 tonnes of raw materials.
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There are close to 5000 Nokia
recycling points globally, each taking
back mobile devices and accessories.
In India, Nokia has laid out a robust
recycling infrastructure across the
country with over 1300 recycling binsinstalled at Nokia Care Centers, Nokia
Priority Dealers and Nokia Concept
Stores.
Just S S REEN to 55555
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Presented by:
Abhishek Tiwari
Amit KumarPatnaik
Anshul Koshal
Ashwini KumarChetna Singh
Deepika Gulati
Devkant Rath
Fatik Hussain Khan
Gagan Anand
Gaganjeet Singh Phogaat