It’s not just about your website…It’s about your web strategy.

Leveraging Social Media in your ChamberLeveraging Social Media in your ChamberAre you on the bandwagon?Are you on the bandwagon?

It’s not just about your website…It’s about your web strategy.

By David TothDavid@WorkSmart-eMarketing.com

Workshop Outline

• Web 1.0 -> Web 2.0• Social Media Trends• Creating your Marketing System• Specific eMarketing Techniques– Website Optimization– Email Marketing– Search Engine Marketing– Social Media Marketing

Who was the person of the year in 2006?

The Machine is Us/ing Us

Web 2.0 is everywhere!

Statistics & Trends

• Social media trends– Facebook over 175M, 700K users per day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks

Budget Line Increases VS Decreases

Significant Barriers to Adoption

Creating a Marketing System

Google Analytics – Tracking Success

Tracking Goals in Google Analytics

Email Marketing Best Practices

1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up

eMarketing Best Practices – SEM

1. Use title tags2. Key in to your keywords3. Inbound links!

Getting Started with Social Media

From Groundswell by Charlene Li and Josh Bernoff

The Technology & The tools

General Tips for Social Media

• Tip #1– Leverage signature lines

• ‘Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’

• Tip #2– Leverage evangelists

• Encourage sharing– Twitter, Digg, Reddit

• Tip #3– Systematize and Calendarize

• KISS!

LinkedIn

1. Build out your profile2. Use status updates3. Use LinkedIn applications4. Use the Outlook toolbar5. Upload your contacts6. Use it as a testimonial repository

Facebook

• Facebook Page – Become a Fan • Facebook Groups – Join the Group

Twitter

1. 90% / 10%– Focus on giving it away

2. Use Search.Twitter.com for real-time tweets– RSS -> Email

3. Use a URL shortener– Cli.gs

4. Retweet! (RT)– Evangelist re-tweeting system

5. Use hashtags– Hashtags.org to track

HOMEWORK!

• Homework Assignment #11. Sign up for LinkedIN2. Fill out your profile3. Upload a picture4. Update your status5. Connect with 5 fellow chamber members6. Recommend two people

HOMEWORK!

• Homework Assignment #21. Sign up for Facebook2. Fill out your profile3. Upload a picture4. Update your status5. Invite 5 fellow chamber members

It’s not just about your website…It’s about your web strategy.

Thank you!

David TothDavid@WorkSmart-eMarketing.com