No Budget, Low Tech, H

igh

Impact ARGs

Patrick Shepherd

and

Ryan Segrist

What is an ARG?

An interactive narrative that uses the real world as a platform.

OrA story you can live within.

Exercise

Obj

ectiv

esModel Conference Behavior O

bjectives?

Let’s pick an audience and objective

Ince

ntive

s Tokens and missions in the game Incentives?

Let’s create some incentives

Nar

rativ

eGives value to incentives N

arrative?

Let’s create a narrative

Mar

ketin

g Marketing sells the story Marketing?

How shall we market our story

Para

met

ers What tools do we have? Lim

itations?What are the limits for our audience?

Cons

truc

tion Operation Ethics Infiltration Gam

e Play

Let’s make a game!!! :D

Mea

sure

men

t Define Success

After

Action

Than

k yo

u! Questions?Ryan Segrist

ryan.segrist@oge.govPatrick Shepherd

Patrick.shepherd@oge.gov

Useful Links: www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.com

Contact: sbohle@seriousgamesassociation.com