Post on 01-Jun-2020
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INDEX
Introduction…………………………………………………………………………………….………………………………………………….03 Main elements of the supports………………….……………………………………….………………………………………………….04 Promotion stamp / Club Med logo………………….……………………………………….…………………………………………….05 Triplet ………………….……………………………………….…………………………………………………………………………………...06 Paragraph text………………….……………………………………….…………………………..…………………………………………….07 Do / Do not……………………………………………………………….…………………………..……………………………………..…….08 POSTERS……………………………………………………………….…………………………..………………………………………..…….09 PRESS ADS……………………………………………………………….…………………………..……………………………….……..…….15 BANNERS……………………………………………………………….…………………………..………………………………………..…….21 TEMPLATES..………………………………………………………….…………………………..……………………………………....…….27 HOW TO USE AND DOWNLOAD THE TEMPLATES FILES……………………………….……………….…………………33
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INTRODUCTION
You will find in this document the guidelines that work for all markets to create consistency across Club Med Summer 16 Early booking promotion. Each template has been created to optimize identification and comprehension of the Club Med offer, please use these templates in respect of the guidelines. Utilization principles - 3 formats: posters, press ads and banners - A selection of triplets to clearly communicate on the opening of sales and the early booking
offer - A selection of photos to choose from according to your communication target - All the templates you’ll need to create a Club Med exclusive action or an action with one or
two partners. To dispose of all the information for use and download the HR files, please refer to the page number 33 of these guidelines. If you have any questions do not hesitate to contact Trade Marketing Coordination team - Annelise Vignal ( annelise.vignal@clubmed.com) - Célie Delaizir (celie.delaizir@clubmed.com)
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PROMOTION STAMP CLUB MED LOGO
PROMOTION STAMP
The Early booking Promotional stamp is used at the beginning of the Summer 16 booking season Please always use this for communications featuring the Early Booking Promotion It must always feature the ‘BEST OFFER GUARANTEED’ headline The position of the stamp will be indicated to you for each format.
AMBRÉ PANTONE 715 CMJN 0/55/87/0 RVB 215/135/55 # D78737
COLOR OF THE
PROMOTION STAMP
THE CLUB MED LOGO
The Club Med logo is used in three colors and different positions chosen according to the criterions (format of the material, picture, co-branding or not, with CTA or not). You have to respect the color and the position indicated in these guidelines and in the HR files. The logo should be inserted within the margin of the document. COLOUR OF THE CLUB MED LOGO
BLEU VELOURS PANTONE 2955 CMJN 100/60/10/45 RVB 14/53/110
GRIS 80%
BLANC
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TRIPLET
The triplet is used as a headline The triplet is set on a high contrasting area of the picture and on an “emptier” section of the image, for optimum standout Do not make the triplet too large, it must not dominate the picture, but still needs to be a clear headline to the advert
Happiness font
for brand message
Trade Gothic bold font for
titles and subtitles (to be
used in caps)
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PARAGRAPH TEXT
On the press ads, you should insert a generic text on the Club Med Summer 16 Early booking promotion and the new children pricing policies. This generic text is available in the BtoC Guidelines. There are two different texts : one that is associated to the communication for families and one for couples.
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DO / DO NOT
YOU SHOULD
- Respect the guidelines
- Use the templates to simplify your actions
YOU SHOULD NOT
- Mix the selection of pictures (family/couple, poster/press ads, banners)
- Mix the selection of triplets (family/couple, poster/press ads, banners)
- Mix the templates of only Club Med, Club Med with 1 or 2 partners
- Move, modify the color or the size of the Club Med logo, the triplet
- Modify the content, the position or the format of the promotional text
- Invert the position of the Club Med Logo and partners logos
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POSTERS
POSITION OF THE PROMOTIONAL STAMP
The stamp should be positioned at the top. It should be inserted within the margin of the document. POSITION OF THE TRIPLET
The text of the triplet should be right-aligned. The triplet should be centered under the promotional stamp.
Center Alignment
x 1,3 x 1,3 x
x 0,8x
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POSTERS
HOW THE LOGOS SHOULD BE PLACED
CLUB MED + 1 LOGO Position : bottom-right
Logo must be set on a white
rectangle
CLUB MED + 2 LOGOS Position : center-top
Logo should be set on a white
rectangle
CLUB MED Position : bottom-right
Logo should be placed directly on the
picture
CLUB MED + 2 LOGOS
Logo should be set on a white
rectangle
CLUB MED
Logo should be placed directly on the
picture
CLUB MED + 1 LOGO
Logo must be set on a white
rectangle
LANDSCAPE FORMAT PORTRAIT FORMAT
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POSTERS
FAMILY / 3 WORDING CHOICES FOR THE TRIPLET
TRIPLET
COUPLE / 3 WORDING CHOICES FOR THE TRIPLET
DO
You can associate one of these triplets to the picture of your
choice only if the triplet and the picture are part of the same
selection (format and target).
DO NOT
You can’t create a new triplet or use a triplet created for another
format or target.
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LANDSCAPE FORMAT PORTRAIT FORMAT
POSTERS
FAMILY
DO
You can choose from these four pictures
DO NOT
Choose another picture
PICTURE
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LANDSCAPE FORMAT VERTICAL FORMAT COUPLE
POSTERS
DO
You can choose from these four pictures
DO NOT
Choose another picture
PICTURE
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PRESS ADS
POSITION OF THE PROMOTIONAL STAMP
The stamp should be positioned at the top. It should be inserted within the margin of the document. POSITION OF THE TRIPLET
The text of the triplet should be right-aligned. The triplet should be centered under the promotional stamp. PROMOTIONAL TEXT AND LOGO(S) The Club Med logo is always used with the CTA. The Club Med logo, the partner logo and the promotional text are set on a white rectangle to simplify the creation and optimize the comprehension of the offer.
Center Alignment
x 1,3 x 1,3 x
x 0,5x
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PRESS ADS
POSITION OF LOGO(S) AND PARAGRAPH TEXT
CLUB MED ONLY
Club Med logo is centered under the promotional stamp and the triplet. The paragrah text is centered in a text block placed at the left of the Club Med logo. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.
CLUB MED + 1 LOGO
The Club Med logo and the paragrah text are centered under the promotional stamp and the triplet. The partner logo is placed at the same distance from the edge of the page as the Club Med logo.
A5 FORMAT A4 FORMAT
CLUB MED + 1 LOGO
Club Med logo is centered in the right half section of the page and the partner logo is centered in the left half section of the page. The partner logo is completed by a CTA. The paragrah text is centered under the promotional stamp and the triplet. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.
CLUB MED ONLY
The Club Med logo and the paragrah text are centered under the promotional stamp and the triplet. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.
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PRESS ADS
FAMILY / 3 WORDING CHOICES FOR THE TRIPLET
DO
You can associate one of these triplet to the picture of your
choice only if the triplet and the picture are part of the same
selection (format and target).
DO NOT
You can’t create a new triplet or use a triplet created for another
format or target.
TRIPLET
COUPLE / 3 WORDING CHOICES FOR THE TRIPLET
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PRESS ADS
FAMILY
DO
You can use the picture of your choice only if it is part of
the same selection (format and target)
DO NOT
Choose a picture from another selection (format
or target).
PICTURE
A5 FORMAT A4 FORMAT
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PRESS ADS
COUPLE
DO
You can use the picture of your choice only if it is part of the
same selection (format and target)
DO NOT
Choose a picture from another selection (format
or target).
PICTURE
A5 FORMAT A4 FORMAT
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BANNERS
2 PICTURE CHOICES
2 WORDING CHOICES : - SUMMER HOLIDAYS 2016 – IS NOW OPEN FOR BOOKING – stamp - THE BEST SUMMER 2016 DEALS ARE HERE – IMPATIENCE CAN BE A GOOD THING… + stamp
3 STEPS - Text 1 - Text 2 - Offer + CTA
4 FORMATS - Skyscraper (160x600) - Half Page (300x600) - MPU (300x250) - Leader Board (728x90)
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CLUB MED + 1 LOGO
CLUB MED + 2 LOGOS
CLUB MED
POSTERS > VERTICAL FORMAT > 60 X 80 CM
TEMPLATES HR FAMILY
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CLUB MED + 1 LOGO
CLUB MED + 2 LOGOS
CLUB MED
POSTERS > VERTICAL FORMAT > 60 X 80 CM
TEMPLATES HR COUPLE
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CLUB MED + 1 LOGO
CLUB MED + 2 LOGOS
CLUB MED
POSTERS > HORIZONTAL FORMAT > 80 X 60 CM
TEMPLATES HR FAMILY
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CLUB MED + 1 LOGO
CLUB MED + 2 LOGOS
CLUB MED
POSTERS > HORIZONTAL FORMAT > 80 X 60 CM
TEMPLATES HR COUPLE
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CLUB MED + 1 LOGO
CLUB MED
PRESS ADS > VERTICAL FORMAT > A4
TEMPLATES HR FAMILY TEMPLATES HR COUPLE
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CLUB MED + 1 LOGO
CLUB MED
PRESS ADS > HORIZONTAL FORMAT > A5
TEMPLATES HR FAMILY TEMPLATES HR COUPLE
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HOW TO USE AND DOWNLOAD THE TEMPLATES FILES
PRINT FILES: POSTERS AND PRESS ADS All the HR files are created in In design®
The fonts, logos and pictures are in externals directories. Texts, Triplets and the promotional stamp are in the file indd. There is one file by format.
ORGANISATION OF THE PRINT FILES
For each picture, the triplet of the template is on a layer
The promotional Stamp is on a layer and placed for each picture
In the background: texts, pictures, white rectangle and logo(s)
URL TO DOWNLOAD FILES
POSTER VERTICAL FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/VerticalPoster.zip
POSTER LANDSCAPE FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/LandscapePoster.zip
AD PRESS A4 FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/AddPressA4.zip
AD PRESS A5 FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/AddPressA5.zip
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HOW TO USE AND DOWNLOAD THE TEMPLATES FILES
PSD – HMTL FILES: BANNERS The sources files are created in Photoshop®
The banners are developed in html 5 format There is one .psd file by format (4)
ORGANISATION OF THE PSD FILES
Blue Layers : Step 1 and 2 with the first picture Red layers : Step 1 and 2 with the second picture Orange Layers : common step 3 of the animation : EB offer
Grey layers : logo Club Med and partners
URL TO DOWNLOAD FILES
Skyscraper 160x600 pixels (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/160x600.zip
Half Page 300x600 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/300x600.zip
MPU 300x250 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/300x250.zip
Leader Board 728x90 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/728x90.zip