Overview of Company:• American multinational

corporation

• Was founded byBill Bowerman and Phil Knight.

• headquartered in Oregon

Contd…

1964 as Blue Ribbon Sports

“To bring inspiration and innovation to every athlete* in the world.”

* “If you have a body, you are an athlete.”

– Bill Bowerman(co-founder of Nike)

• Nike has received numerous awards recently.• Recognized by Fortune magazine• Nike ranked # 1 in the ‘Companies in a Class

of their Own’ list for use of organic cotton and re-use a shoe campaign.

• Any athletes who…– Love sports– Seek…

• Quality• Performance• style

Target Market:

• FootwearFootwear

Products

Products• Apparel

Products

Equipment

• Accessories

Products

Products:• Sport lines

– Action Sports– Baseball– Basketball– Cardio– Cycling– Fitness Dance– Football– Golf

– Lacrosse– Running– Soccer– Swim– Tennis– Training– Yoga

Products:• College licensed gears

Nike has become so well known for quality products that most people will pay for these products. This is why Nike uses cost-based pricing.

Price• Better Wholesale

Price Zone – Women’s footwear

collection range between Rs.1050-8000

• High quality and a certain level of performance

• Extensive R&D and rigorous tests to ensure high quality

Footwear- Apparel -

Start- Rs.1000/-End- Rs.2500/-

Start- Rs.4000/-End- Rs.15000/-

Bags- Bottle-

Shocks-

Offers:

Start- Rs.1700/-End- Rs.5000/-

Start- Rs.175/-End- Rs.895 /-

Start- Rs.1090/-End- Rs.1600/-

50% or 40% flat on selected merchandise,20% discount for staff

Place

•Nike’s big outlet in linking road, Bandra (west)•Next outlet i.e. small store is Near Ramakishan Mission Hospital, Khare (West)

• Nike Swoosh • “big athlete, big ad, big product”

formula,• Employ Celebrities

and well known Athletes

Promotion:

Promotion

“Secret Tournament”

Finest Champion Athletes

Internet, Public Relations, Retail and Consumer EventsNike Free, Nike+ and Nike Sphere y

PromotionPromotion

Store Layout and Design• Variation of free-flow and

loop layout

Store Layout and Design:• Modern/sporty interior design

Our suggestion throughSWOT analysis

•Strong and meaningful response to labor criticisms•High quality products and good overall reputation

•Poor communication of labor practices•Insufficient line of affordable shoes•Uninformed store salesman.

•The direct distribution to store from warehouse.•The retail store can be expand its layout, so that the store get opportunity to deal with maximum customer.

The highly competition with adidas, Reebok, puma, lifestyle outlet located nearby the store.

JUST DO IT

Thank you