MOBILE Pre-launch ICELAND

CHALLENGES OF NFC IMPLEMENTATION

@Victor blaer

Overview

NFC Pilot

Lessons Learned

Future of NFC

2nd IN

Visa Prepaid

Europe

International

Business

Since 2003

DOMESTIC LEADERS

About us

Strategic Partners

Domestic Partners

Why Iceland?

56% Have smartphones

Cards

+

Mobiles

Ideal test market

=

Implementation started Q1 2012

Kick-off

Pilot Kickoff Q1 2013

600 POS Terminals

1,000 mobile Participants

3,000 Contactless Cards

Kick-Off

NFC Pilot Iceland25 – 45 year olds

Android Samsung Galaxy SIII

& samsung galaxy mini 2

TSM hosted by Oberthur

Lessons learned.

9 months of labor

Handset

manufacturers

schemes

TSM Partners

Terminal Vendors

Handset challenges

Scheme Challenges

TOO MANY CERTIFICATIONS

4 BANKS

2 HANDSETS

TSM Challenges

TSM Challenges

Pre Mobile Payment

life was easy

post nfc

..makes our head

hurt

…partner

challenges

Terminal Vendor Challenges

It‘s going tobefun

Thank you

Retro slide photos from@jessedee presentation „You suck at

powerpoint“@slidesthatrock „How to create slides that

rock“

Amelia Earheart photo by Creative Commons Licence

Appendice

@jessedee@slidesthatrock

is.linkedin.com/in/victorblaer

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@victorblaer