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The surge of Millennials into the marketplace, their affinity for mobile devices and their finely tuned sense for marketing baloney has led to a major shift in branding strategies. Brands that make the shift from “return on investment” to “return on involvement” in today’s social economy with the largest generation on the planet …will surely win. Today’s branding strategies are shifting from a reactive, interruptive, big promise model to an interactive, engagement, personal gesture model. Millennials increasing spending power and influence on older generation’s purchase decisions make Millennials a prime target for building brand loyalty. Leverage the below U.S. statistics to rethink and retool your strategy to connect with tomorrow’s top consumer.