NEXAGE

2

THE STATE OF THE UNION

Liquidity

24% per month growth

Location-enabled Impressions

33% per month growth

19% per month growth

Rich Media- & Video- Enabled Impressions

Location 2x

Lat/Long 5x

Rich Media 5x

Video 10x

eCPM Premiums

3

CASE STUDY

» Diverse views of value (bi-modal)

» Hints of device ID trolling

» Hints of “bid to win” vs actual valuation

» Promote/clarify audience

» Price signals to rebalance pricing

» More location data

» Location enrichment

» Filter to give location buyers more of the right audience

» Greater auction-level competition