F R U I T

Newsletter AFMNo. 4

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Did you know...? 14

Recipe 16

People Inside 8

AFM Products 6

AFM News 4

Our culture 12

DOn December 3rd, 2012 Agrana Fruit Mexico put into operation their new facility for dry-infused fruits, located in Jacona, Michoacan.

Agrana's dry-infused products are obtained from carefully selected fruits, which are then dehydrated, achieving products with the consistency, flavor and aroma according to their nature and needs of our clients.

The product is obtained through the combination of two dehydration processes: - Osmotic - Hot Air

ry InfusedNew

FruitAFM News

Dry-infused strawberry production in the new facility in Jacona, Michoacan.

With the purpose of satisfying our clients' needs, Agrana offers a wide range of flavors: strawberry, pineapple, apple, peach, blueberry and mango; for our bakery, breakfast cereals and infusion markets among others.

Agrana's dry infused fruits facility has the installed capacity of 300 tons per year.

AGRANA, THE NATURAL UPGRADE

facility

R

AVAILABLE FRUITSBanana / Mango / Peach / Orange / Lemon / Strawberry / Apple / Blueberry / Rasphberry / Pineapple / Papaya

“Aligned with the health and wellbeing trends, compared with the traditional products that have high level of sugar/fat, our bits are made with real fruit”.

Agrana’s restructured products are obtained from a mix of apple puree and other additives that are jellified and diced in order to be dehydrated. Then, we achieve the flavors and colors required by our clients.

- Viable to be fiber fortified.- Baking Resistant.- No Preservatives.

- Innovation: permanent investigation of new technologies, processes and ingredients for creating new concepts aligned with the market´s trends. - Design and development: we generate and upgrade new products. - Supply guarantee: certainty of supplies, with availability throughout the whole year. - Customer orientation: service, quality and integral advice. - Reliability: strict standards in raw material and processes.

Some technical benefits:

Commercial benefits:

Aligned with the health and wellbeing trends, compared with the traditional products that have high level of sugar/fat, our bits are made with real fruit!

cookiespancakes

Cereal Inclusions

Fruit bars

AFM Products

chocolate barsInstant Oatmeal

ctured

lejandroA Genis

Ideas transformed into experiences and success for Agrana Fruit Mexico.

People Inside

On December 3rd, the dry-infused fruits plant was launched in Jacona, Michoacan; this project is part of Agrana Fruit Mexico's innovation and diversification initiatives; so we

thought of interviewing Alejandro Genis, Operations Director to tell us about it.

Agrana Fruit Mexico (AFM): Alejandro, thank you very much for your time, Could you share your experience encouraging innovation in the company?

Alejandro Genis (AG): My experience with the personnel accepting innovation as part of our culture has been satisfying, attitude is an important part and our personnel is aware that the development

and growth of the business depends on our ability to innovate, because this gives us important competitive advantages.

AFM: Which are the main factors that drove Agrana to invest in the Dry-infused fruit facility?AG: One of the factors that drove Agrana to invest in innovating processes or services is that we believe that our company's sustainability and development can not be based only on productive factors or on one type of product, this is why we ventured into the fruit preps for bakery market and now into the dry-infused fruit, which have an important demand due to the nutritional properties contained in them.

AFM: Which aspects would you highlight in the launch of the new Dry-infused Fruits facility in Jacona, Michoacan?AG: One of the most relevant aspects in order for the launch to be made on schedule is the enthusiasm and attitude of the Innovation, Projects and Packing Staff. Being a corporate interest in innovating projects, an important part that commits us to continue working in the creation or modification of a product, process or service and its introduction in the added value market, which is easily perceived by the consumer.

People Inside

AFM: Finally, What are Agrana's future plans?AG: Among the projects that we have, one is to continue growing in the fresh fruit market, both in the fruit presentation for different distribution channels (supermarkets, convenience stores, etc.) as well as for the export market.

Thank you very much for sharing your experiences with us Alejandro, We wish you continue having success in all your projects!

MKT AFM

PAccording to the requirements and procedures of the XVI Contest for the National Electric Energy Savings Award” (Premio Nacional de Ahorro de Energia Electrica -PNAEE), Agrana has been awarded first place in the “B” category, which co r r e sponds t o med i um industries; this award is an annual public recognition given to companies and institutes that distinguish themselves for their performance efforts and the accomplishments in the efficient and rational use of electric energy.

If you would like to know more about the National Electric Energy Award (Premio Nacional de Ahorro de Energia Electrica)

click on the image.

remio Nacionalde Ener (National Electric Energy

Our culture

Congratulatory letter sent by Roberto Vidal León, divisional Manager of the Central Western Division of the Federal Electricity Comission regarding the recently obtained 1st place in the “B” category of Medium industries in the National Electric Energy Saving Award.

“We would like to make a well-deserved recognition to the whole company for participating in the implementation of the measures focused on the efficient and rational use of electric energy, contributing with this to Mexico's sustainable development” Professor Ma. De la Esperanza Gomez Mont Urueta; Head of the Link and Promotion Unit.

de Ahorrogia Electrica

Savings Award)

Agrana in favorof sustainability

“Photovoltaic System Installation”

Did you know that Agrana is installing a photovoltaic system to promote sustainability?

One of the actions that Agrana has taken in favor of sustainability is the installation of a roof in the parking lot with solar panels, strategically oriented to capture the sun's influence.

The purpose is to generate solar energy through a system of panels or solar cells obtaining benefits as:Ÿ Generation of 100kw/hr dedicated to lightingŸ Shade for some vehicles.

Did you know...?

“According to the geographic location of our zone and the sun's movement from east to west, the installation of the solar panels will have an inclination of 20°, with this we

additionally benefit with a partial shade”.

The position of the sun (in degrees) from east to west

from the real south.

Solar azimuth angle

The position of the sun (in degrees) above the

horizon.

Altitude degree

Ingredients:

250 grs flour67 grs butter

84 grs powdered sugar1.5 grs of vinegar

1 egg yolk36 grs of restructured lemon

Prep Time: 40 minutesPortions: 12 pieces

utter cookiesB with restructured lemon

Recipe

Directions:

1. In a bowl, cream the butter with a mixer at high speed, approximately for 5 minutes.

2. Beat in the yolk and vinegar, continue mixing.

3. Add the sugar and lower the speed to medium.

4. Finally, add the flour and the restructured lemon. Stop mixing exactly when the flour is incorporated.

5. The dough must be loose, and barely manageable.

6. Put the dough in a pastry bag and on a previously greased cookie sheet place small portions in the form of circles or whatever shape you prefer.

7. Bake for 15-20 min at 180° or before if the edge seems lightly browned.

Time to indulge yourself!!!!

Contact us:

newsletter.mx@agrana.com

THE NATURAL UPGRADE

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www.agrana.com.mx