IT USED TO BE LIKE THIS Before that thar digital arrived

BRAND Could not succeed without a...

BRAND TRADITIONALPLATFORM

Like Television or Radio

BECAUSE BRAND NEEDEDThis one thing for success

BRAND Brand needed...TRADITIONALPLATFORM

BRAND AUDIENCETRADITIONALPLATFORM

BRAND AUDIENCETRADITIONALPLATFORM

THE BRAND CONVERSATION WITH THE AUDIENCE WAS Controlled by the Traditional Platform. Access was controlled by money.

ENTER DIGITALAnd now...

BRAND AUDIENCETRADITIONALPLATFORMTHIS

BRAND AUDIENCETRADITIONALPLATFORM

BECAME

BRANDAUDIENCE

TRADITIONALPLATFORM

BRAND’S DIGITALPLATFORMS

SOCIALTHAT

THINGS GOT A LOT MORE SNUGGLY

Between brand and audience

BRAND AUDIENCE

TRADITIONALPLATFORM

SOCIAL

BRAND’S DIGITALPLATFORMS

BRAND AUDIENCE

TRADITIONALPLATFORM

SOCIAL

BRAND’S DIGITALPLATFORMS

THE BRAND CONVERSATION WITH THE AUDIENCE IS Controlled by creativity and purpose. Access is controlled by knowledge.

A DIRECT CONVERSATION BEGAN& traditional scratched its head

A DIRECT CONVERSATION BEGAN& traditional scratched its headthen brand also scratched its head because now BRAND had to start telling stories

HARD SOFT

PULL PUSH

HARD SOFT

PULL PUSH

ENTER THE CONTENT STRATEGY MATRIX

SOLUTIONS NEED Soul DIFFERENTIATE

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