The first known reference rinsing mouth were found in Chinese Medicine about 2700 BC for treating gingivitis.

Later it was seen that Greek and Roman were rinsing mouth.

At present mouth wash has become a must for every house which are used for treating Plaque and stopping bad breath.

Consumer belief: For oral care, Brushing is good enough

Consumer Perception: Mouthwash is not essential for daily oral care

When in use: Occasionally in the form of cosmetic use.

To provide best mouthwash, the ultimate in oral care with the goodness of herbal such as Clove and Amala.

To provide return on investment to the stakeholders

To provide best services to our customers

› To target traditional mouthwash brands which are alcohol base such as Listerine, Oral B, Colgate Plax etc.

› To promote the goodness of herbal product in oral care

› Herbal mouthwash provides incremental benefits whereas no other product can provide good oral product cares.

General belief from the customers that chemical product has harsh effect on their health, hence people are moving more towards herbal and natural product.

Clove and Amala, Neem had been known from ages about its oral care benefits.

Regular brushing may leave one feel fresh, but it does not necessarily kills the germs, to kill the germ left in the mouth, one has to rinse with Herbal Mouthwash.

In seven ingredients› Hervedic Clove: for anti inflammatory› Hervedic Neem: For treatment of Pyorrhea› Hervedic Babul: For strengthen Gum› Hervedic Amala: For Mouth Ulcer › Hervedic Pudina: For Mouth Freshener› Hervedic Tulsi: For Antiseptic, Analgesic, mouth

freshener› Hervedic Ilayachi: For Mouth Freshener› In two packing that is 250 ml and 500 ml

bottles.

Its has all goodness of herbal and Ayurvedic properties

Its ancient, tried and tested formula which the customer would love to buy

Its safe to used and does not have any known side effect

Its without alcohol.

It would target mass market. The initial strategies would be “first

mover” without provoking market leader.

The differentiation would be on product herbal quality and attracting the consumer on price

Add value to product via value chain

Product: Its herbal base Price: Competitive Prices, lower than

the market leader such as Listerine, to gain market share

Packaging: Attractive packaging, in transparent plastic bottle.

Promotion and adverts: Print Media, Mass Media, Sponsoring events, promoting to the Dentists.

Place and Distribution: Strong supply chain with distribution hub in Jebel Ali Free Zone, plus local partners in UAE.

Modern Trade Lower Trade Pharmacy Hospital Dubai Duty Free

People: Talent and experience people which acts as competitive in cut throat competition

Process: to Provide excellent services to our valuable customers through merchandising.

Placement of the product at eye level, as customers finds the product easily at this level.

Many customers does not bend or stretch to pick a product

To conduct in store activities within the retail outlet.

Availability in all chain pharmacy and all the retail pharmacy.

Also those pharmacy attach to the hospitals

To target Dentist and ENT To conduct Seminars and create

awareness among the dentist

Further more research and development of new product, that would be introduce in the market within Six month

To expand the market share in the GCC via effective distributors

Thank youfrom:

Tarique Ahmed Shawn Williams Jacob Matthews Allen Dsilva Anup