Post on 13-Oct-2020
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Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Disruption
& the Power of
Multimedia Feedback
Jason Jacobs, Mobile Solutions Engineer
Mobile is the channel to use
when feedback really counts
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Selfie or Not?
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Selfie or Not?
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Selfie or Not?
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Agenda
VALUE OF IMAGES & GPS
SAMPLE PROGRAM USING IMAGES & GPS
01
02
03
MOBILE INSIGHTS
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Copyright © 2014 Confirmit. All Rights Reserved
01 MOBILE INSIGHTS
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Mobile Insights
6.92 billion
What we’re willing to give up to keep our smartphones • Willing to exchange for internet usage on smartphone
Beer Chocolate Superbowl
Tickets
High
Heels
Cable
TV
43% 36% 34% 26% 20%
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Mobile Insights
327.6 Million
U.S. >90%
6.9 Billion
Smartphones in
World
1.5 Billion
>20% Of the world’s
Population now has
a smartphone
Mobile Phone Owners – All Device Types
Smartphone Owners
181.4 Million
http://www.go-gulf.com/blog/smartphone/
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Mobile Insights
Cell Phones fill St. Peter’s Square to Capture History
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Mobile Insights
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2011 2012
Smartphone Use in Web Surveys
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2009 2010
Firms Offering Mobile Research
6.7%
13.1%
6%
18%
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Mobile as a Feedback Channel
Attitude and state
of mind Direction or Goal
Location Time Identity and
Preferences
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02 VALUE OF IMAGES AND GPS
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Using Multimedia
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Samsung Oscar Selfie
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In Store Selfie: Ted Baker
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In Store Selfie: Ted Baker
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Online Presence Selfie
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In Store Selfie: Ted Baker
• Drive Excitement & engagement to
their brand
• Traffic into stores
• See a growth in sales
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Online Presence Selfie: Warby Parker
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Online Presence Selfie: Warby Parker
Value for Customers • Receive feedback from friends and from Warby
Parker experts
Value for Warby Parker • Receive feedback and increase social media
presence
• Campaign helped boost online sales by 200%
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03 SAMPLE PROGRAM USING IMAGES & GPS
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Okabashi Photo Contest
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Three Stages to a Successful Program
DEFINE LISTEN ACT
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Define
Objectives
• Financial - Increase in sales
• Financial - Reduction of content creation costs
• Customer Experience - Increase of third party
endorsement of Okabashi products
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Listen
Mobile Web Survey Survey App Company App
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Listening to Respondents On Location
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Act – Results That You Can Use!
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Act – Visual Analysis of Insights
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Okabashi Results
• Customer Experience - 150 photos uploaded to
main website
• Financial - 40% increase in incremental
conversions
• Financial - 15% increase in revenue
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Mobile Really Counts!
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Creating a Respondent Profile
RESPONDENT
Videos
Gender
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Copyright © 2014 Confirmit. All Rights Reserved
Jason Jacobs, Mobile Solutions Engineer
jason.jacobs@confirmit.com
Thank You