How much do ads penetrate your life?

The consumer has already found ways to avoid ads in conventional mediums…

Advertisers have developed new methods to reach consumers

•- 360 ˚ advertising, Connections, •Springboard, Disruption, Lovemarks vs.

It’s even harder to reach the young generations through mass media!

Recent consumer researches show considerable drop in TV consumption among young generations. They prefer spending most of their time in front of the computer and game consoles.

Internet plays the biggest role in young people’s lives. It is the most effective medium to make a strong connection with them.

CONVENTIONAL COMMUNICATION

BRAND ADVERTISING MEDIA CONSUMER

AGENCY

WEB 2.0 COMMUNICATION

BRAND CONSUMER

Users that realize the power of communication endorse social media    

Communication changed with Web 2.0    

Dialogue instead of monologue 

Content that is created by consumer rather than based them.

Brand that tries to understand and be understood rather than being a message generator.  

PARAMARKA SAYS…

 

Insight is everything. Insight is the corner stone of new generation brand communication.  

ParaMarka is here to build an alternative bridge of communication between consumer and brand.

WHAT IS PARAMARKA?

A platform where the brand does not try to explain itself to its consumer. A platform where the consumer advodcates the brand. A platform that is both fun and real.

What is the Brain?

The biggest idea bank in Turkey; Beacuse the creative minds in the Brain consist of all the internet users in Turkey and even the world.The Brain publishes the client brief on the internet, therefore enabling all users to upload their ideas.The winner, who is determined through a voting process, gets the cash prize determined by the client.

How does it benefit your brand?   - It brings your target audience closer to your brand. - Hundreds of fresh minds generate ideas for your brand. These ideas are shared and discussed in a viral platform.- All the middle men are removed from the process, leaving no one between your brand and audience. This relationship enables you to reach real insights.

Brand advocates of the future    Paramarka is a fun way to establish communication with the brand for the young generation. To create the brand advocates of the future, open your doors to young minds that have already started thinking, researching, creating and expressing opinions for your brand. They feel what they have to say counts. That is why they will be the best advocates for your brand in the future.

Print ads

Print ads

Print ads

Guerilla and ambient…

Guerilla and ambient…

İzle Kazan, kullanıcıların piyasadaki profesyonel reklamları izleyip değerlendirecekleri ve yorumlayacakları bir platformdur. Bu platform dahilinde kullanıcı, izlediği ve yorumladığı iş kadar puan kazanacak ve bu puanlar da o kullanıcının para kazanmasını sağlayacaktır

What is the Eye?

Fast conusumer research opportunity pre and post campaigns.  The Eye, is a platform that enables users to view and evaluate campaigns before or after airing. The user will win points according to the number of viewings and evaluations. These points will be accumulated towards a cash prize. The client will determine the questions to be asked to the users abput the campaign.

Markalara yayınlanmakta olan kampanyalarının, tüketici üzerindeki anlaşılırlığını ve beğeni seviyesini anında test edebilme imkanı kazandırmaktadır.

How does it benefit your brand?- You will be able get immediate responses to your campaign pre and post airing. You bill be able to test its effects on the consumer and determine their level of liking.- The blogs in the Eye will be free opinion sharing platforms about campaigns. - The users in ParaMarka will be grouped according to their demographics and life styles. The users responding to your questionnaire will be your target audience.-

platformudur

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What is the Ear?

Turkey’s most effective experience database.  Because all internet users in Turkey and the world will be able to share their experiences with your brand through our site.

The users in the Ear will be eligible for speacial prizes determined each week by writing their comments on and experiences about your products and brands.

“Konuş Kazan” markalar için en hızlı ve en geniş kalitatif/ kantitatif araştırma sonuçlarını sunacak bir sistemdir. Ayrıca markaların, tüketicilerin birebir marka tecrübelerini öğrenebilecekleri tarafsız bir platformdur. Paramarka'ya üye olan kişiler, demografik yapılarına ve yaşam tarzlarına göre detaylı bir incelemeden geçirilerek gruplandırılırlar. Bu şekilde markalar, hedef kitle gruplarına göre yönlendirilir..

How does it benefit your brand?  - You can get fast responses to questions about your product.- Consumers will be able share their brand experiences in a neutral platform. - You will be able to immediately respond to questions or critisim about your brand. - You will be able to reach detailed consumer opinions about your competitors. -- You will be able to see consumer generated product and brand development ideas.

platformudur

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Can I get a sampler? In the Ear, clients can send an unlimited number of product samples to the homes of their target audiences and get detailed opinions and suggestions for their products.