Post on 04-Dec-2014
description
New Media Drivers License
Michigan State UniversityADV 490 - Spring 2009
Course Overview
• Today we will review the entire course.
• You will gain understanding of all topic areas.
• You will walk out of here understanding how to participate in the class.
• Let’s have some fun today!
What is the NMDL?
• An opportunity to learn the new media that is changing the way we do business.
• Use the tools of digital media, understand them, and get certified with a NMDL from MSU.
How it Works?
• Research
• Collaboration
• Experimentation
• Contribution
• Practice
Tools for the course
• The Digital Bus Blog - NMDL
• Facebook Group - NMDL
• Your blog
• Your social media accounts
• Computer/Browser
• PPT, Keynote or Google Presentations
Text Books
• The New Rules of Marketing & PR - David Meerman Scott
• Presentation Zen - Garr Reynolds
Other Resources
• Other Blogs
• News Articles
• You Tube
• Web Sites
Why take this course?
• Learn to use digital media to grow your business
• Gain a competitive edge on the job market
• Become certified in the hottest area of marketing today
• Gain real life skills you can use NOW
Why am I here?
• Because Rick Cole and I both believe this is an essential part of marketing education today.
• To get you “on the bus” when it comes to digital marketing tools
• To have fun.
Let’s get started!
What is Social Media?
Why Social Media?
Friend Feed
Del.icio.us
YouTube
Flickr
Social Harbor
Why Blog?
Why Podcast?
SEO
Build Links
Digital PR
NMDL on Facebook
The Digital Bus
What’s Next
• Syllabus review
• Blogging demo
• Lunch
• Facebook demo
• Set up your blog
• Set up your Facebook
Derek Mehraban, CEO
Ingenex Digital Marketing306 South Main, Suite LLA
Ann Arbor, MI 48104734.272.4698
http://ingenexdigital.comhttp://socialharbor.com