New innovations for the ICRISAT website
Joanna Kane-Potaka Director, Strategic Marketing & Communication
17 January 2013
1. Objectives of the website
more focused
+ secondary checklist
1. Objectives of the website
2. Selling the Issues & importance
- not just providing information
Fighting Hunger
Reducing Poverty
Overcoming Malnutrition
Protecting the Environment
2. Selling the Issues & importance
- not just providing information
3. New innovative ways to present our
scientific information
3. New innovative ways to present our
scientific information
An InfoFinder model
4. Categorizing our information by the
users’ areas of interest
5. Information and data
– automatic feeding to the
website
6. Providing upfront the products/services/solutions
ICRISAT provides
7. Bringing the news together in a
current affairs-type page
• Scientific newsletters:
SAT trends & SASA, aligned
• ICRISAT news-type blog and website news page, aligned.
• Regional newsletters & Happenings newsletter to share stories
8. Aligning similar news products
9. Sign-ups and customisable
10. Reflect partnerships & “Partner with us” section
11. How to link with the CRPs
12. Sketched ideas for the
Homepage & main navigation
13. Visual branding – strengthened and updated 14. Social media and a French version – for phase 2
Thank you
Feedback & other ideas