NewFareProductEvaluation

TTFDirection

• Staffrequest‐ Prioritizedlist• Focusonpassproductsbeforemarketing• TTFCommitteeresponses

PassDevelopmentGoals/Criteria

• Increaseridership• Increaserevenue• ConvenientforPublic• Totalnumberofpassproducts– Limitpassengerconfusion– LimitationswithSunGOsystem‐TTPs

CurrentFarePaymentOptions

ExactchangeTransfersissuedonSunTran;No

cashonboardSunLink

SunGO Cards&TicketsPhotoIDforEconomyCustomers

4

CurrentPassOptions

5

• 1‐DayPass‐ $3.50($4atSunLinkTVM)• 30‐DayPass‐ $42• 30‐DayExpressPass‐ $56• 30‐DayEconomyPass‐ $15• UA

• Semester– $173• SemesterExpress‐ $230• Annual‐ $413• AnnualExpress‐ $450

PilotPassPrograms

• BulkPurchasePrograms– Discountgiventogroupspurchasing100ormoretickets

– Promotetransittospecialevents– Programsevaluatedforpossiblefutureimplementation

• 7‐DayPass– $15SunGO Card&pass– Pre‐loadedcardsavailableatselectlocationsnearGemShow,transitcenterTVMsandonline

– RollingoutintimeforGemShow

• YouthSummerPass(currentlyevaluating)

PassProductsforEvaluation

• YouthSummerPass• YouthFare• AnnualPass• 3,7or10‐DayPass

HistoryofSelectedPassProducts

• YouthFare– Introducedbefore1980– Raisedto$.60in1997– Validfor12th gradeandyounger

– Eliminatedin2000inordertonotincreasethecostoftheeconomyfare

HistoryofSelectedPassProducts

• YouthSummerPass– GoCard– Introducedin1997– Cost:$20– Validapproximately6weeks– Eliminatedin2000withtheeliminationoftheYouthFare

HistoryofSelectedPassProducts

• AnnualPass– IntroducedinJuly2000for$288– $275in2009– StoppedsellinginAugust2009– Eliminatedduetolackofsales

HistoryofSelectedPassProducts

• FullFareStoredValue– (sameas10rides)– $15.00in2011– EliminatedwiththelaunchofSunGO

WhatAttractsNewRiders

• ServiceArea(travelswherepeopleneedtogo)• Frequencyofservice• Clean,wellmaintainedequipment• Safe• Savesmoney• Friendlystaff

StaffRecommendation

1.Proceedwiththecurrentpilotpassprojectsandfullyevaluatetheusageofthosepasses/programs

oncecomplete.2.Analyzeimplementationof:

• 7‐DayPass• YouthSummerPass

• YouthFare• AnnualPass

InFebruary,staffwillreportonproposedmarketingstrategiesforallorsomeofthebulletedpassesabove

Process&Timeline

• Today‐ StaffreportonTTFfeedbackandrecommendedlistofproductstoevaluate

• February– Staffreportonfareproductanalysis,initialthoughtsonmarketingandimplementationstrategy

• March– Finalproductrecommendations,finalmarketingplanandimplementationstrategy

Discussion