New Brunswick Lung Association Potential Opportunities

www.nb.lung.cawww.nb.lung.ca

New Brunswick Lung AssociationNew Brunswick Lung Association

Potential OpportunitiesPotential Opportunities

OpportunitiesOpportunities

The New Brunswick Lung Association strives to take advantage of opportunities in four core areas:

• Fundraising

• Grants and Contributions

• Human resources

• Media attention

FundraisingFundraising

• Direct Mail

• Corporate/Foundation Donations

• Memorials

• Bequests

• Special Events

Grants and ContributionsGrants and Contributions

“Tuned-in” to a variety of funding sources and their program needs:

• Federal Environmental Grants - EcoAction• Departmental programs seeking partners

– EC’s Scrappage program– NRCan’s Fleet Challenge– Health Canada’s School Bus Study

• Provincial programs (e.g. NB ETF)• Municipal Government contribution of bus passes to

Scrappage Programs

Grants and ContributionsGrants and Contributions• Corporate grants

– Shell Canada– Hong Kong Bank of Canada– TD Friends of the Environment– Irving Oil– Enbridge– Pharmaceuticals

• Other Non-profit partners– Go for Green’s Commuter Challenge funding– CFM, Partners for Climate Protection

[con’t]

Build a relationship with potential funders so you understand their programming needs, and provide them with solutions.

Human ResourcesHuman ResourcesFederal Internship Programs:Career Focus: provides funding for employers to

help post-secondary graduates obtain career-related work opportunities in Canada.

Skills Link: helps youth facing barriers to employment to participate in the job market in Canada.

Summer Career Placements: is a wage subsidy program that enables public, private and not-for-profit employers to create career-related summer jobs for student participants.

For more information visit: http://www.hrsdc.gc.ca/

Human ResourcesHuman Resources

Provincial Internship Programs:Each Provincial government has a host of programs

from summer students, recent graduate employment programs, and adult work experience.

Other:• Youth Leadership Programs (Katemavic, Canada

World Youth)• University Co-op programs• Private college internships (e.g. CompuCollege)• University, college, or high school class projects

Media RelationsMedia Relations• We have created strong bonds with all media,

and are available 24 hours a day (most have Ken’s home number)

• This has made us “first-choice resource” for reporters on a variety of subjects.

• This serves to enhance our ability to:– Increase general public awareness of the Lung

Association and what we do – Get out a specific Lung Association message– Call in reciprocal favors from media– Track record appeals to potential partners

Media RelationsMedia Relations

• Great value in capitalizing on unique or novel media opportunities

• Examples:– Commuter Challenge 2006; Continuous

radio promotion of challenge (free)– A staff Halloween lunch in 2004 became a

media event to promote the NB recently approved Smoke Free Places Act

[con’t]

Environmental Health ProgramsEnvironmental Health Programs• Focus on:

Air quality indoorsoutdoors

Climate change

• Aim to translate complicate environmental health issues into easy-to-understand language and actions

Healthy School ProgramHealthy School Program• Infra-structure program - 6th Year• Delivered by school teams• Guided by multi-stakeholder committee• Air quality focus - Umbrella approach • Uses Tools For Schools as building block

– Province-wide idling policy for school buses– Walk-through video– Scent-free video– Greening projects

• Future…– Online– Curriculum– Focus on energy efficiency

One Tonne Campus ChallengeOne Tonne Campus Challenge

• Aimed at community college students• Province-wide program• Climate change & air quality impacts

– Personal actions – Future profession

• Focus on basic actions • Participant commitments• Class projects

– “Organized ripple effect”– Follow-up

Healthy Home, Lawn Healthy Home, Lawn & Garden Program& Garden Program

• Province-wide program

• Home/workplace/community events

• Health - motivating factor for change

• Air quality & climate change

• Demonstrate basic actions

• Participant commitments

• Follow-up

Wood BurningWood Burning• Four campaigns • Co-chair of Environment Canada Task Group on

Residential Wood Burning• Focus on:

– “Burn It Smart” messages for rural audience– Alternative heating sources for urban audience– Cleaner EPA equipment & methods of wood burning

• Partners– NB Department of Environment – Environment Canada– Natural Resources Canada– HPBAC and WETT– Municipalities – Fire Marshall’s Office

Environmental Issues Environmental Issues Working GroupWorking Group

• National• Vice president: Ken / Chair: Alison• Lung Association Representatives from

across Canada• Issues related to:

– Indoor air quality– Outdoor air quality

• National website

Vehicle Emissions ClinicsVehicle Emissions Clinics• In partnership with:

– Environment Canada– Department of Environment – Municipalities– Community groups

• 18 over nine years (heavy & light-duty)

• Original focus vehicle emissions & air quality– Tire pressure – Information on idling

Tire Pressure ClinicsTire Pressure Clinics• Partners:

NB Department of Environment Rubber Association of CanadaAtlantic Tire Association

• Spring& summer – gas station visits• Fall & Winter – Lunch & learns• Focus on tire pressure:

Vehicle maintenance IdlingScrappage

• Personal pledges

Bright Ideas - Workplace ProgramBright Ideas - Workplace Program

• Year One - Pilot in Fredericton area• Year Two – Province-wide urban centres• Future (2006- 2008)

Rural Aboriginal communities

• Workplace audit Low cost, easy-to-do actionsCalculate $ and GHG savingsPayback period

Bright Ideas…Home ProgramBright Ideas…Home Program

• Conducted feasibility study

• Partners in federal Switch and Save

• Display and demonstration unit

• Direct Marketing Campaign

Next Steps:• Continuation of current• Fluorescent bulb recycling

Vehicle Scrappage ProgramVehicle Scrappage Program

• Accelerate the removal of higher emitting cars and encourage the use of less polluting modes of transportation

Strictly voluntary - incentives include:– Discount on a new car – Fredericton Transit passes for one

year– Free CAA Membership

Vehicle Scrappage ProgramVehicle Scrappage Program

• Expanded to Moncton and Saint John region

• Creating student awareness package

• Chair of Canadian Environmental Vehicle Scrappage Alliance

• Potential expansion to PE, NF, SK

• Founding Member• Annual Events

• Web site and newsletter

National Clean Air DayNational Clean Air Day

• Commuter Challenge Pilot

• Chair of New Rural-CAD Committee

2005 Canada Day Parade2005 Canada Day Parade

• In response to 2005 Flood

• Prevent open burning

• Clean up info (fact sheet)

• Offer $25 off tipping fee at regional landfill commissions

• Media Launch, Mailout and Radio Ads, TV PSA’s

Flight for LifeFlight for Life

• Behaviour change program focused on the power of the individual.

• Began as a kite flying event

• Also, K-12 educational modules focusing on Climate Change, indoor air quality, and tobacco. www.nb.lung.ca/FFL

• Now focusing on Frisbees

Flight for LifeFlight for Life

CLA Plaza/Clean Air TrailCLA Plaza/Clean Air Trail

• Learn about outdoor air quality outdoors• Conveys information on air quality and

steps to be taken to improve it• Appeals to school classes, families and

tourists• Future Climate Change

LibraryLibraryLibrary…online…anytime…drop in Monday to Friday 8:00 a.m. to 4:30 p.m.

www.nb.lung.ca/resourceroomOver 1, 000 items…Health• Asthma• Respiratory illnesses & diseases• Chronic obstructive pulmonary disease (COPD)• Sleep apnea• Cigarette smoking• Allergy• Tuberculosis

Environment

•Indoor air quality

•Outdoor air quality

•Heating

•Transportation

•Climate Change

www.nb.lung.ca/buildingbridges

Building Bridges

• Community-based project

• Youth make partnerships with community leaders

• Solve Climate Change problems through a tool kit

• Reduce greenhouse gas emissions through commitments

• All ages

• Young people face greater environment and health risks

• Building Bridges equals opportunity

BUILDING BRIDGES

New Brunswick Climate Change HubNew Brunswick Climate Change Hub

• Established January 2001 (5 years)• Multi-stakeholder: Industry, Government, NGOs, etc• Delivered One-Tonne Challenge Campaign• Coordinates Workshops / Events• Capacity Building and Facilitation (proposal writing,

fund acquisition, media relations, behavior change)• Disseminates Information / Newsletter / Website:

www.nbhub.org• Consultation on Provincial CC Plan• Consultation on NB Energy Efficiency Agency

Mapping InitiativeMapping Initiative• Cross Border Mapping Project• Pandemic Influenza Simulation• International Partnerships

(Maine/NB)• Uses CARIS Technology• Funded by GeoConnections

Canada and the United States Geological Survey

• For Improved Decision-Making, Epidemiological Research, and Public Education

New Brunswick InfluenzaStandardized Incidence Rate

Quantile Distribution

Legend

DA_1999-00

0 50 10025Kilometers

Partners for Climate ProtectionPartners for Climate Protection

• Assist municipalities to develop Local Action Plans for GHG reduction

• Assist municipal governments to adopt targets, and engage their communities

• Facilitate municipalities to move through 5 milestone process of Partners for Climate Protection

• Identify demand for programs and services

• Help establish local advisory groups

• Disseminate information / share knowledge

The NB Fleet ChallengeThe NB Fleet Challenge

• Work with public and private fleets to increase

fuel efficiency and reduce GHG emissions.

• Fleets targeted: school buses

• Voluntary reductions (anti-idling, cleaner fuels

and technology, AVLs, etc)

The Lung Associations’ International The Lung Associations’ International Centre for Air Quality and HealthCentre for Air Quality and Health

• A partnership of Lung Associations in New England and Eastern Canada

• Aims to educate and engage the public to take action on air pollution, through regional research, community projects and advocacy

• Cooperation with other regional partners- NEG ECP, NESCAUM, CEC

• Co-chairs New Brunswick Lung Association, American Lung Association of Maine

• Secretariat is New Brunswick Lung Association

Research ProjectsResearch Projects

• Indoor air quality in First Nation houses• Exposure of children to school bus diesel exhaust• Wood smoke survey, New Maryland• Health effects of ambient air • Climate change impacts on air quality and health• Wood smoke exposure workshop

SummarySummary

• NBLA has benefited from seizing opportunities in environmental health

• The NBLA has established several programs that can potentially be run in other provinces

• NBLA can assist by providing funding contacts, information on program structure,materials, etc.

New Brunswick Lung Association Potential Opportunities

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