Never Say Never With Social Media

AARON MANFULL@manfull

NEVER SAY NEVER

with social media

TWITTER INSTAGRAM SNAPCHAT FACEBOOK

@manfull @manfull @aaronmanfull /aaronmanfull

AARONMANFUL

LET’S START WITH A BRIEF

HISTORY LESSON

1HOW DO YOU

DETERMINE WHICH APPS TO USE?

WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT

OR TO AID IN ITS REPORTING.

WORK TO ENSURE THAT THE APP MAKES YOUR JOB EASIER

OR YOUR WORK BETTER.

REGARDLESS OF THE MEDIUM YOUR STAFF SHOULD BE USING SOCIAL TO

1. TELL A STORY2. PROMOTE YOUR

WORK3. PROMOTE YOUR

PROGRAM

SHOULD YOU PUSHYOUR STAFF TO

USE TOOLS?

WHEN THERE IS A CRITICAL MASS

WHEN ASTUDENT IS READY

3HOW SHOULD YOU

IMPLEMENT SOCIAL TOOLS WITH YOUR

STAFF?

HAVE POLICIES IN PLACE

HAVE IT PART OF YOUR EDITORIAL POLICY

HAVE JOB DESCRIPTIONS FOR EACH NETWORK

PROVIDE TRAINING FOR

STAFFERS

GIVE THEM A LIST OF STAFFS/BRANDS TO FOLLOW

SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGE

TWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS

INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS

TALK ABOUT BEST PRACTICES FOR EACH NETWORK

1. SPEAK THE LANGUAGE OF THE MEDIUM

2. UTILIZE PHOTO/VIDEO AREAS

3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY

4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE

5. BE NICE.

PROVIDE DUMMY SHEETS FOR BEGINNERS

TRAIN THEM WHAT TO DO WHEN SOMETHING GOES WRONG

DEVELOP A PLAN FOR CONSISTENT COVERAGE

TRACK RESULTS

DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->

Make it worth it -->

Make it Memorable -->

Make it fun -->

Feed your goal -->

IFTTT madness

http://goo.gl/bC9QpG

TRACK EFFECTIVENESS WITH ANALYTICS

• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS

LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYBE NICE

NEVER SAY NEVER

with social media

TWITTER INSTAGRAM SNAPCHAT FACEBOOK

@manfull @manfull @aaronmanfull /aaronmanfull

AARONMANFUL

Never Say Never With Social Media

Social Media

Transcript of Never Say Never With Social Media

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