www.wildnevada.org

The Nevada Wilderness Project is a catalyst for wildlife habitat conservation, wilderness preservation and smart development of

renewable energy.

• Connect people over distances• Articulate NWP’s vision for change• Give people tools & info to act• Engage new audiences

Now what?

We’re going to write a push plan – or two

• id our talking points & key messages about the SWIP Trip

• create a SWIP Trip issue page on our website

• make a “cause” or “event” page on facebook (not sure which yet)

• Reach out to colleagues in other orgs to help with promotion

• build a calendar for e-mails, blog posts, Youtube & facebook posts

• make initial announcement via all channels

• During event: blog every day and collect assets

• After the event: use collected assets to build a “Take the SWIP Trip” page on our website

www.wildnevada.orgwww.facebook.com/NevadaWildernessProject

twitter.com/wildnevadawww.youtube.com/user/nevadawilderness

Charlotte OverbyCommunications Director

charlotte.overby@wildnevada.org