Transcript of NeuroMama goal to implement complete General Design and marketing Strategy for Caliente. The...
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- NeuroMama goal to implement complete General Design and
marketing Strategy for Caliente. The ultimate result for all the
costs associated with implementation of complete Marketing Strategy
to be paid for by Sponsors, advertisers, ticket sales, sales of
food and beverage. The ultimate goal, while implementing this
Marketing Strategy to divide this profits with Caliente on 50% /
50% basis.
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- This document and the information available in this Document
should be regarded strictly private and confidential, and may not
be used or forwarded to any third parties in any manner without the
written consent of NEUROMAMA, LTD (hereinafter the Company). This
document should not be made available in jurisdictions where this
would be contrary to local laws and regulations. Recipients of this
document are required to inform themselves of and to comply with
all applicable laws and regulations in any jurisdiction in which
they receive or use this document. The sole purpose of this
Document is to provide information to its recipients about the
Company and to describe the nature of the Companies offer in
relation to establishment of strategic alliance with Caliente. The
information contained herein includes (or is based in part on)
projections, valuations, estimates and other financial and
non-financial data. This information has not been verified or
substantiated by any third party sources.
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and NeuroMama Additional information Contact details
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- Executive summary NeuroMama, Ltd is an integrated media and
technology company with a search engine, browser, email service
provider, E-commerce marketplace, Internet marketing programs,
social network, finance center, Kids zone, direct-to-home video on
demand via satellite distribution among its core businesses.
NeuroMama, Ltd is Publicly Traded Company (Nasdaq: NERO/NEROE) with
its Market Cap of 4.41B. NeuroMama is in $8 trillion dollar a year
Telecommunication, Internet, Entertainment and Media Industry and
every person on this planet is NeuroMamas potential customer.
NeuroMama, Ltd is in partnership with Telefonica (NYSE: TEF) - one
of the worlds leaders integrated operator in the telecommunication
sector - we have an access to various transponders on Satellites,
providing us with an additional capacity for approx. 400 TV
Channels.
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and Neuromama Additional information Contact details
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- About a NeuroMama Company At this point one of the NeuroMamas
main products is a search engine that is based on technology, which
completely resembles human brains and specifically it is mimicking
its learning abilities. It even picks up some bad habits, like
children who start to behave badly if under the influence of wrong
people. Project Manager of NeuroMama General Design and Tech
Support team, the Russian Professors of mathematics from Russian
Academy of Sciences, and Project Leaders in Russia and Latvia, has
had thoroughly investigated and tested all of the elements of
NeuroMama neural technology.
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- We have covered NeuroMama neural technology and its structure
in relation to: NeuroMama neural network architecture, and data
representation. NeuroMama learning and optimization algorithms.
NeuroMama's self-organizing skills. NeuroMama self management
skills. Compression and decompression of patterns, and efficiency
of programming code processing compression/decompression. Design
and implementation of hardware architecture for NeuroMama neural
network and databases. NeuroMama adaptive behavior. Evolution of
neural network in the context of NeuroMama model. About a NeuroMama
Company
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- OUR MOST POPULAR PRODUCTS ArtTvZone - Music and Art Network.
This is a 24-hour TV network with focus on Jazz, Classical and
Symphonic Music, Ballet, Classical Art, Sculpture, Classic
Architectural Ornamentation, Travel, Nature, Flora and Fauna.
NeuroTvZone - High Tech Network. This is a 24-hour TV network
focused on providing information on Internet companies,
technological advancements. CombatTvZone - The Fighting Network.
This is a 24-hour TV network focused on martial arts and boxing
events, news, interviews, and broadcasting of prerecorded and live
championship fights. KidsTvZone - The Children Network. This is a
24-hour TV Network focused on broadcasting cartoons developed by
major world studios, educational and entertainment content for
children, as well as TV Programs about Travel, Nature, Flora and
Fauna. About a NeuroMama Company
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and NeuroMama Additional information Contact details
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- Caliente marketing advantages and challenges 1.Caliente has a
total 41 casinos in Mexico: a.31 Casinos in Baja California: 21
casinos in Tijuana; 1 in Rosarito; 3 in Ensenada; 5 in Mexicali; 1
in Los Algodones and 1 in Tecate; b.5 Casinos in Mxico City (4
Casinos in Estado de Mxico and 1 Casino in D.F. Mxico); c.1 Casino
in Chihuahua, 1 Casino in Morelia, 1 Casino in Nogales, 1 Casino in
Quertaro. 2.Caliente challenges: a.Caliente VIP Customer is aging,
and Caliente needs to attract and develop new customers from Mexico
and US. b.Competition previously non-existent, now is very serious
especially taking into consideration that Televisa is now in
gaming, and puts serious restrictions for Caliente to advertise on
television. c.Caliente receives 85% of its income from 15% of its
VIP Customers, and; d.This VIP Customers spends 4 to 5 hours per
day and 4 to 5 days per week in Caliente. e.The age of this VIP
Customers is 45 to 65 years... more in 55 to 65 year old
category.
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- 3.Caliente advantages: a.Caliente has a niche in certain Las
Vegas type games, such as: (1) Roulette. (2) Dice or Craps, which
are not available at Tribal Casinos in Southern California.
b.Caliente has a niche in a certain game like a Bingo Game, which
is made of interconnected slot machines, where a group of players
is playing together and can very fast lose a large sum of money, or
win large sum of money. This game is not even available in Las
Vegas. c.Allowed age is 18, where in US is 21. Caliente marketing
advantages and challenges
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and NeuroMama Additional information Contact details
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- 1.Caliente will get at no additional cost (the free use) of
All-inclusive CDN - Content Distribution Network -
http://NeuroMama.com. Access to digital Marketing Mechanism
distributing Caliente promotional material via NeuroMama CDN in all
strategic territories of Caliente over the
Internet.http://NeuroMama.com 2.At the cost of $50,000 USD to
$70,000 USD per fight, and cost offset by sale of tickets and
sponsors, Caliente could establish itself as a venue for "Live from
Aqua Caliente Championship WCK and WBA fights" broadcasted on Fox
Sports - Prime Ticket TV 10's millions viewers in Southern
California and additional 12 million viewers in Mexico via
http://wckmuaythai.com/ Cost offset by sale of tickets and
sponsors, sale of food and drinks 3.At the cost of $40,000 to
$50,000 per month Caliente could have Cirque Style Production,
which is very similar to Cirque De Soleil via Aces Of Acs -
http://acesofacts.com/ - http://www.fantazmuscircus.com/ - One week
per month - THE Cirque Week in Aqua Caliente with 6 shows and
Cirque atmosphere throughout Caliente all week. Cost offset by sale
of tickets and sponsors, sale of food and drinks General design and
marketing strategy for Caliente and NeuroMama
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- The Cirque Production will be in evening. However to create an
ambiance and to attract mothers with children in addition to the
main performance, the following program will be implemented:
a.There will be entire 5 hours non stop attractions; b.Guests will
experience big variety of Cirque entertainment; c.5 free shows
(each hour) 15 minutes, walking around characters open the show.
Three acts will be in the show; d.Show ends with finale where
performers bring guests on stage dancing on the music (Acts will be
adapted to stage size as well rigging possibilities); e.Performers
on risers rotate each 30 minutes (during 5 hours). Risers could be
placed in lobby and in best traffic locations in Casino; f.Walking
Band performing 30 minutes each hour; g.Walk around characters
performing 30 minutes each hour; h.At very end big parade through
entire casino; i.Performers walking in chain train all around.
General design and marketing strategy for Caliente and
NeuroMama
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- 4.At the cost of $35,000 per event Caliente could use very
effective mechanism to attract young people via implementation and
broadcasting of Live from Aqua Caliente Extreme Sports Events such
as free style motocross mixed with live bands. This event
programming such as free style motocross and secondary division
soccer games could have the following distribution: 30M viewers of
Univision and Telefutura, Asteca America 15M viewers, Telemundo and
Mun2 for younger people 20M viewers. Cost offset by sale of tickets
and sponsors, sale of food and drinks. 5.Very effective mechanism
to attract young people would be to implement and broadcast Music
Concerts... With cost offset by sale of tickets, sponsors, sale of
food and drinks 6.Very effective mechanism to attract high rollers
would be to implement Art expositions. Costs offset by sponsors,
sale of food and drinks. General design and marketing strategy for
Caliente and NeuroMama
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- 7.Caliente could be a Major sponsor of all Secondary League
Mexican Soccer games with viewership 1,600,000 viewers in Mexico
via Cablevission and Cablemas, and 600,000 US Hispanic viewers in
US via programming tvc sports Hispanic feed broadcasted in Chicago,
Detroit, Dallas, Los Angeles, New York, and Las Vegas. Cost offset
by sponsors. 8.At the cost of $80,000 per month Caliente will
receive 5,760 - 30 second commercials to 800,000 to 1,000,000
viewers in Mexico City through Cablevission on the NeuroZoneTv, and
5,760 - 30 second commercials to 700,000 viewers in Baja California
through Cablemas on NeuroZoneTv, with a lot of programs heavily
branded content by Caliente. o Format of NeuroZoneTv: Info on
Internet companies, technological advancements. Reality shows
dealing with financing of technology companies and competition of
inventors for financial support. High tech news, interviews with
CEOs, Technological Innovations. Sporting competitions.
Intellectual competitions. Music. Lifestyle of affluent
businessmen. General design and marketing strategy for Caliente and
NeuroMama
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- 9.At no additional cost Caliente will be setting its betting
lines on sporting events broadcasted on NeuroZoneTv! 10.3D Stereo
Camera Technology for documenting and exhibiting sporing events,
with most attractive episodes and special situations during
sporting events - heavily branded content by Caliente. The 3D would
allow to create a time lapse of the game during the 3 seconds
during which a major event was occurring (punch into the face,
scoring a goal, catching a touchdown pass, etc.). The ability to
see the event from the players perspective would be interesting and
unique. (To read more on our 3D technology, please review file:
NeuroMama 3D models viewing) 11.For $5,000 per game the announcers
would use Caliente name when appropriate and logo would appear when
broadcasting major league sporting events, due to change in law,
that Televisa is no longer exclusive broadcaster. 12.At no cost
during Cirque Production tours in Tribal Casinos Aces of Acts will
promote Baja California tours with a stop in Caliente for a free
Cirque Show: https://www.youtube.com/user/AcesOfActsEvents/videos
https://www.youtube.com/user/AcesOfActsEvents/videos General design
and marketing strategy for Caliente and NeuroMama
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- 13.At no cost to Caliente viewership will be increased due to
the sale of packages of DTH - TV channels to viewers throughout
Latin America, USA, and Canada. 14.To offset costs food and drinks
can be sold and companies such as: beer companies, energy drinks,
fast food, car brands, cellphone services, airlines could be
offered to participate as sponsors. 15.At monthly cost of $120,000
Caliente can have 11,520 commercial spots of 30 seconds each on
CombatTvZone. a.Format: CombatTvZone, is a Fighting Network. This
is a 24-hour TV network focused on martial arts and boxing events,
news, interviews, and broadcasting of prerecorded and live
championship fights b.This Cable TV Network to air some of
Caliente's Events so customers who place bets at their locations
can go home and watch the results. c.This Channel will be able to
air events that Caliente's customers bet on but no other TV
networks has rights or airs them in this territory. E,g; Horse
racing from Australia, Dog Races, Cricket Ga,es etc. d.This Channel
will broadcast fights staged by WCK, and this fights will only be
seen on CombatTvZone. Additionally, this channel will broadcast old
WCK fights, as well as Marshall Art championships previously
broadcasted only on Russian TV. General design and marketing
strategy for Caliente and NeuroMama
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- e.This TV Network can even air multiple events on one screen
using a Mosaic Format. f.Every hour the TV Network can display
results of all events customers bet on so they can constantly know
the results of events they placed bets on. g.The initial
distribution of the TV Network will be Cablevision Mexico City and
Cablemas in the Baja Area. Total 1,500,000 to 1,700,000 viewers.
h.Additionally this Network will be added to Neuromama's DTH
platform potentially reaching millions of additional subscribers.
i.The main benefit of this TV Network will be that customers will
now be able to place their bets and watch the results from the
comfort of their own homes. 16.Attracting Ethnic population from
Southern California to Aqua Caliente with Live Entertainment in
Ethnic Languages could serve as an additional mechanism to attract
new clients to Aqua Caliente. While 39.5% speak another language
(either instead of or in addition to English). Spanish and Spanish
Creole, the second most popular language grouping in the state,
being spoken by 25.8% of Californians. Chinese is a distant third,
spoken by 2.6%. Tagalog is spoken by 2.0%, Vietnamese by 1.3%, and
Korean by 0.9%. Armenian, Japanese, German, and Persian are spoken
by 0.5% each. General design and marketing strategy for Caliente
and NeuroMama
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- 17.NeuroMama benefits from the strategic alliance with Caliente
NeuroMama DTH - Direct to Home and All-Inclusive Internet Platform
business will be promoted via use of the same NeuroMama resources,
and Neuromama, ltd. products and services will be marketed during
marketing campaign of Caliente. 18.NeuroMama DTH and all-inclusive
Internet Platform will become major sponsor of Caliente soccer
team. 19.NeuroMama will have its Point Of Sale Material in Caliente
casinos. General design and marketing strategy for Caliente and
NeuroMama
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- GENERAL DESIGN AND MARKETING STRATEGY FOR CALIENTE NeuroMama's
GEO, SEM and possibly an eCommerce programs are the main
information delivery mechanisms, which are instrumental to getting
this information to Caliente prospective customers in Baja
California, Mexico City, Southern California... some of them may be
able to come to Aqua Caliente, and see it live... and some will see
it being broadcasted, or re-broadcasting as shows or television
programs "Live from Aqua Caliente Casino Resort in Tijuana", or
streamed over the Internet, or information about Caliente events
will be delivered via blogs, chats or via viral Internet strategy
its still the NeuroMama's GEO and SEM programs that will be
delivering information. General design and marketing strategy for
Caliente and NeuroMama
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- As a result of this alliance Caliente will get access to all
NeuroMama strategic resources (described above in section About a
NeuroMama Company), which will be used for marketing and
advertising of Caliente in Mexico City, Baja California, other
Mexican states, USA and specifically Southern California to attract
new clients from US and Mexico to Caliente casinos and other
Caliente gaming establishments. General design and marketing
strategy for Caliente and NeuroMama
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- NeuroMama, Ltd is proposing a comprehensive Internet marketing
and advertising campaign to Caliente Casino. We believe that
Caliente Casino would benefit substantially from the exposure and
consumer engagement we can facilitate through our marketing and
advertising services. This includes digital marketing, advertising
across the Neuromama.com Internet platform, advertising across
NeuroMama, Ltd. owned and affiliate television channels broadcasted
to millions of people in the United States and Latin America, and
promotion through live entertainment including circus style
productions from Aces of Acts, local concerts and events, and
extreme sports.Neuromama.com The objective of our marketing
proposal is to increase revenue for Caliente Casino by increasing
exposure and awareness created by the advertising resources
Neuromama, Ltd. can provide. General design and marketing strategy
for Caliente and NeuroMama
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- Through increased advertising to the younger generation of
gamblers in age 18 to 45, we will be able to increase revenue in
addition to the core VIP customer base. Additionally we will raise
overall awareness of the niches that Caliente Casino offers that
casinos in southern California and Las Vegas cannot provide.
NeuroMama, Ltd. will accomplish the outlined objectives by
utilizing our vast marketing and advertising resources. THESE
RESOURCE CHANNELS INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING
Advertising across the Neuromama.com Internet platform. This
includes extensive keyword advertising on the Neuromama.com search
engine, banner ads on the NeuroMama.com network of websites
including: NeuroMama.com Worlds 1st Neural Intelligence Driven Web
Search Engine. NeuroMama.com is the only Web search engine
engineered and powered exclusively by 21st Century Neural
technology.Neuromama.com NeuroMama.com General design and marketing
strategy for Caliente and NeuroMama
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- NeuroMama.comNeuroMama.com was launched in July 2013 and was
developed by our international team of computer engineers,
mathematicians, neural programming experts, statistical analysts,
and artificial intelligence researchers for more than three years.
The worldwide search directory is geo specific and provides
customers with a mobile friendly, easy to use way of finding
information on any given local business when on the go.
Local.NeuroMama.com also will feature useful information, events,
classifieds, specials & promotions, reviews, and more. All GEO
specific and unique to each city!Local.NeuroMama.com STRATEGIC
MOBILE RESPONSIVE WEB DESIGN Web 2.0 designed to engage the
customer with the website and improve the overall user experience.
Provide design and functionality catered to smartphone & tablet
users. General design and marketing strategy for Caliente and
NeuroMama
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- Search Engine Optimization for natural keyword placement. This
includes a extensive analysis of current Internet presence and
search engine rank and current keyword page optimization. CONTENT
DEVELOPMENT Together we will create unique and effective content to
distribute and circulate through our network of online news and
social media channels. The content will put great emphasis on the
niches that Caliente Casino has to offer. These niches include but
may not be limited to forms of gaming not available in California,
legal age in Mexico to gamble is the age of 18, as well as the
overall party atmosphere that Tijuana provides. Additional content
includes the special promotion of all inclusive tours of Baja
California that will include a stop for a designated amount of time
at the Caliente Casino Aguas Caliente location. General design and
marketing strategy for Caliente and NeuroMama
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- The development and distribution of content relating to each
event and live entertainment venue as well as to the Caliente
Casino itself will be a vital component of the overall SEM program.
Each event and attraction will be promoted through natural keyword
search placement, paid advertising, social media, press releases,
and additional relative Internet channels. Each promotion will
tightly target the demographic relative to the specific event or
attraction thus producing a substantially high conversion rate. The
promotion of each Caliente Casino event and attraction combined
will ultimately provide a noticeable increase in new and returning
customers to the Caliente Casino establishments. CONVERSION
TRACKING We will be tracking the conversion of the overall Internet
marketing campaign with tracking parameters and defined conversion
goals through the use of Web analytics. General design and
marketing strategy for Caliente and NeuroMama
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- ANALYTIC REPORTING Each month we will generate and provide a
detailed Web analytic report that will show exactly what is
happening with the overall Internet presence of Caliente Casino and
the success of the Internet marketing effort. This will provide the
insight and transparency that is needed in order to make changes,
additions, and adjustments when necessary. Advertising on
NeuroMama, Ltd. owned and affiliate television channels and on
demand video streaming NeuroMama, Ltd. offers video on demand via
DTH. its not Internet, its not cable, its via the satellite.
Therefore, content providers who have provided rights for their
content to be distributed over the Internet to Netflix will not
have conflict of interest to license their content for on demand
distribution over the satellite. The latest improvements allow the
programs to be transmitted with and without the commercials over
the Internet and satellite. NeuroMama.com subscribers will be able
to enjoy 10's of millions of TV programs and feature films in many
languages on demand basis.NeuroMama.com General design and
marketing strategy for Caliente and NeuroMama
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- Background and application of stereo photogrammetry and Future
Directions of 3D models for sporting events. The combination of
cameras and computer processing can be used to provide a powerful
tool for visualizing and modeling three dimensional (3D) objects.
This stereo photogrammetry approach is gaining popularity and is
used to create models of a variety of phenomena including people,
statues, buildings, landscape, disaster events, etc. Once one has a
3D model then it can be used for various purposes such as viewing
the object from multiple angles, simulating disaster events, or
building a replica of the object with a CNC milling machine. For
instance a 3D models of a city region can be used in computer
software to simulate the a flooding event showing which portions of
the city would suffer. The approach currently used to carry out
stereo photogrammetry is to collect multiple images of an object
from different viewing angles and to use commercial software to
develop the 3D model. The method used to collect the images is
flexible and many are now using cameras mounted on small
helicopters, General design and marketing strategy for Caliente and
NeuroMama
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- which are now inexpensive and fly in a controlled manner.
Various commercial applications exist which can take the images and
create the 3D models of the object. When one is dealing with a
dynamic object, which changes position and shape in time, then the
software described above would not work. For dynamic processes it
is necessary to collect images from multiple cameras at the same
time to get a snapshot of the conditions at that particular time.
The images could then be combined using similar methods (described
above) to develop the 3D models one is seeking. The advantage of
this approach is that it could be used for sporting events. For
instance if a snapshot 3D model were created of a soccer game then
it would be possible to rotate the viewing angle and the viewer
location so that it would be possible to see the view the soccer
player has as he takes a shot on the goal and the view he has as
the ball is sailing past the goal keeper. Goal !!! General design
and marketing strategy for Caliente and NeuroMama
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- One approach would be to have the multiple cameras triggered at
the same time in a rapid fire process (collect 20 images in 3
seconds). This would allow one to create a time lapse of the game
during the 3 seconds during which a major event was occurring
(scoring a goal, catching a touchdown pass, etc.). The ability to
see the event from the players perspective would be interesting and
unique. General design and marketing strategy for Caliente and
NeuroMama
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and NeuroMama Additional information Contact details
- Slide 34
- If you are interested in more detailed information expressed in
this presentation, please read the following documents, which
should be sent to you together with this presentation: 1.About us
more detailed information about NeuroMama Ltd; 2.NeuroMama 3D
models detailed information about 3D technologies used by our
company; 3.Proposal full explanation of our proposal, benefits of
our cooperation and other important information. Additional
information
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- Executive summary About a NeuroMama Company Caliente marketing
advantages and challenges General design and marketing strategy for
Caliente and NeuroMama Additional information Contact details
- Slide 36
- If you have any questions or information requests regarding the
Company or you are willing to discuss our proposal in more detail,
please contact: Mr. Steven "Slava" Schwartzbard Email:
Steven-Schwartzbard@Neuro-Mail.comSteven-Schwartzbard@Neuro-Mail.com
Skype: Everything2013 Mt.: +52 664-328-8065, +1(619) 559-4425