Post on 12-Apr-2017
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Networking is a Curable ConditionTips and Insights to Help Improve Wayward Networking
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Or
How I became an accidental marketer and ended up talking to you today
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Smartphones are awesome!…most of the time
By a show of hands…
• Are you taking notes?
• Do you have a friend or family member with a serious health issue?
• Are you working on a deal that will fall apart if you don’t immediately return a message?
• Are your dinner plans a life and death situation?
• Does gossip about your friends or co-workers have the potential to change world history? You
know, Battle of Hastings type of importance?
If you answered “no” please refrain from glancing at your device
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Your host: Bill Snow Speaker, writer Accidental marketer Recovering bad networker Investment banker with Jordan, Knauff & Company
• Middle market M&A Author of 3 books…and counting
Jordan, Knauff & Company is a member of FINRA
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Networked to Death or NTD[net-wurkt to deth] or [en-tee-dee]Idiom
a reality TV show idea where we lock an insurance sales person and an IT sales person in a room and neither is permitted to
leave until one sells something to the other one
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Career Indifference
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Venture Capital 101
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My networking confession
Didn’t know what I was doing! Friends, competitors, peers
Beer was involved, so not a total waste
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VC 101 Post Mortem
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Just in case you doubt me
Source: http://www.dummies.com/about-for-dummies/write-dummies-books.html
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Wiley’s Idea: LBOs For Dummies
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And even more years later…
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Humorous aside: How to Write a “For Dummies” Book
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The Grand Poobah
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The Accidental Marketer
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The “How To Market Your ‘For Dummies’ Book For Dummies” PDF
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Got me thinking
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Step One Stop asking; Start offering
Bill! What can I offer?!
• You gotta figure some things out on your own
• But I have a few other ideas that might help you
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Strengths and weaknesses
Step Two
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Upon reflection
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And Upon Further Reflection
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Let me demonstrateQ. What is marketing?A. Marketing is what you do to get a chance to make a sale
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Written VisualOral/phone EmailMarketing SalesMeeting in person Phone conversationStudent/Learner EducatorSolver LearnerAdvisor ListenerSolver ImplementerIdea generator Plan executorOfferer AskerNegotiator Follow upResearch InsightsMaintaining CreatingCompiling AnalyzingDesign/format Content creationTelling DoingCreate original content Update and maintainHandling conflict Seeking consensus
Step Three
Skill Set Segmentation
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Step Four: Learning how you learn• Visual
• Auditory
• Reading
• Writing
• Kinesthetic - learn by doing
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Step Five: Fuzzy or Concrete
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The Game of Sales: Getting Doors to Open
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Hierarchy of Networkers
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The 5 Bees of Networking
Be Active
Be Memorable
Be Knowledgeable
Be Professional
Be Honest
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Networking and Marketing Sins
Business Development
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Sin #1: Marketing to ourselves - Job titles
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Sin #2: Marketing to our Peers
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Sin #3: Passive Asks
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Sin #4: Marketing Sameness
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Sin #5: Me, Me, Me!
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Eardrum Buzzsaw: The Result of Networking Sins
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Quixotic Pursuit of Perfection
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What to do?
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Use Your Personality!
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Encourage and celebrate differences
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The risk of sameness is too risky for me
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What’s my personal brand?
• Writer, speaker
• Investment banker, deal guy
• Optimist, connector of people, conveyor of value
• Teacher
• Accidental marketer!*
• Thought leader!**
* I’m diligently working on reducing the accidents
** Thought leader can no longer be used unless the user can think of another term for “thought leader”
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The End. Finally.
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What You Can Offer (Me)• Feedback?
• Good, bad, indifferent?• Anywhere I can improve or sharpen focus?
• Connect with me via LinkedIn• http://www.linkedin.com/in/billsnow• Give me a recommendation
• Contact me with questionsBill SnowManaging DirectorJordan, Knauff & Company200 W. Madison St, Ste 980Chicago, IL 60606312-254-5904wsnow@jordanknauff.com