Netflix and Core Competency

September 20, 2011

Change in due date

• First team paper due 10/6, NOT 10/4 as stated in syllabus

Core Competency• Particular strengths you have that others

don’t• Criteria

• It provides consumer benefits• It is not easy for competitors to imitate• I t can be leveraged widely to many

products and markets.• Technical/subject matter/relationships/

culture

Identify Core Competencies• Identify strategic intent• 4 key questions to i.d. core competencies

that support this strategy

Questions• How long could we dominate our business

if we didn’t control this competency?• What future opportunities would we lose

without it?• Does it provide access to multiple

markets?• Do customer benefits revolve it?

Examples

Disney Parks and Resorts

• Animatronics and show design• Themes and atmospheric attractions• Efficient operation of theme parks

Disney Parks and Resorts

• Animatronics and show design• Mary Poppins (1963)• Remy

Disney Parks and Resorts• Themes and atmospheric attractions

Disney Parks and Resorts• Efficient operation of theme parks

Disney Parks and Resorts• Efficient operation of theme parks

Netflix Core Competencies• ?• Based on your team’s option

– Identify core competencies– Brief written description of how each is a

competency (based on the 3 criteria identified in class)

– Due 9/27