Net Fatigue

Pat Kitano, MediaTransparent.com

How it’s Changing Internet Usage

The Internet is no Longer a Novelty

Virtually Everybody is Online Now

Internet as Do It Yourself Media?

We all thought the Internet was a Massive

Instruction Manual

“I can do anything!”

But Data is Overwhelming

Data is Conflicting

Internet Backlash is Underway

“The Internet is Eroding Brains and Society”

The Four Stages of Net Fatigue

Stage 1. The Internet will Teach me to Buy a House

Enthusiasm

The Four Stages of Net Fatigue

Stage 2. This is Too Complicated, Who is Trustworthy?

Overload

The Four Stages of Net Fatigue

Stage 3. How did all these Sales People Find Me?

“I have no time for cold calls”

“Hi, I bought this lead when you signed up

at Homes.com”

Bombardment

The Four Stages of Net Fatigue

Resignation

Stage 4. I Need Help!

For Example, Travel

2003

Travel sites are putting together their own special deals that require

consumers to visit them directly

So, Aggregators can’t Find All Deals

Frankly, Do It Yourself is Overrated

“I hate spending an hour searching for the best airfare”

Instead, Hire a Travel Agent!

“Wouldn’t you rather pay me $50 to optimize your travel arrangements?”

And we thought Travel Agents were Extinct!

Rethinking Internet Disintermediation

We thought the Internet would Disintermediate

Broker-based Businesses

But: Consumers Value Expertise

“This is the post-Internet Value Proposition for your Business”

Capture Them at the Critical Moment

Stage 4. I Need Help!

“Net Fatigue is Real, you may be experiencing it yourself”

So, How Do You Capture Them?

Conclusion: Internet Use is Changing

From Instruction Manual to Data Resource

And the Internet Connects People

More important!

Connect the Dots!

Everybody is online

Searching for Expertise

and Connecting with People

You Need an Online Presence

BlogBlogMicro-BloggingMicro-Blogging

BookmarkingBookmarking

Social NetworksSocial NetworksReviewsReviews

It’s not just a Boring Website, this is the “Social Media”

To Demonstrate your Expertise

Build your Client Network

And Justify your Value

Knowledge

TestimonialsBackground

Experience

Social network

Hobbies

Awards

Contact Info

Contributions to Society

Clubs & Societies

Be Transparent

Online

Conclusion: The New Reality

The New Consumer Doesn’t Want to Be Sold

“We don’t even want to be called Consumers”

The New Expectations

“The New Consumer doesn’t want to sit through hours of ‘Relationship building’

to get to the solution”

2003

No Playing Cat & Mouse

2003“I hate this game!”

They Demand Transparent Services

Non - aggressive

Non - arrogant

Full disclosure

Tap into this New Attitude Shift

BlogBlogMicro-BloggingMicro-Blogging

BookmarkingBookmarking

Social NetworksSocial NetworksReviewsReviews

Give your Clients what they want Freely Online, They Will Respond

How to Build your Online Presence

Please refer to all my slideshows at www.slideshare.net/pkitano

Image attributions upon request

MediaTransparent.com Documents the Future of Social Media as it Converges

with the Mainstream Media

From the Author of Transparent Real Estate

Domus Media Builds Social Media

Pat Kitano, Domus Mediapkitano (at) gmail, twitter.com/pkitano