From Racetrack to Route 66

20 Years

Four Business Units

Company Vision

Leadership in exhaust system solutions and excellence in innovative titanium technology

+500cc EU and USA motorcycle sales 45% down 2008-10

Sports and street motorcycle sales even harder hit

Strong growing emerging markets in Southern Hemisphere

Large untapped Custom and Scooter markets for Akrapovic

Motorcycle Market

Competitive Environment

Design - Power - Sound

Unique, Deeply Resonant Sound

Sportster, Touring, Softail and Dyna models

85% of Harley Range

covered at launch

Launch Plan

One Concept Bike - The Morsus

One Photo-Shoot

Media Reaction

Consumer Communication

Fifteen major Harley European and US events Six major awards

Microsite www.akrapovic-custom.com

Catalogs, POS and Customer Magazine

Distributor Marketing

Results/What We Learnt

Next….