Post on 22-Jan-2018
your CPG digitalinvestment can drivesales - we can prove it!
Apply data science to optimizecreative and increase sales
Best messages for each micro-audience using data science
of creative messaging
How we worked with
AudiencesMeasured
Lift in overall salesNote: for existing customers; each cup represents 10%
self-improvement take a snack break delicious toppings natural ingredients yogurt passion
Scale results that help you get the right message tothe right person at the right time across all marketinge�orts, both traditional and digital.
Rebranding TV/OOH advertising Message testing Packaging In-store promos
dstillery.comintelligence@dstillery.com
All based onyour consumers’purchase behavior
combinations30
4Gym Enthusiasts Grocery Store Shoppers
Retail Shoppers Quick Service RestaurantCustomers
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60
0 5025
%
%
self-improvement
Audience Message % of optimal message sales lift
delicious toppings
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49
57
41
43
Get Started