NEECOM

BAR CODES, RFID, MOBILE COMMERCE AND

THE OBLIGATORY INTERNET OF EVERYTHING

May, 2015

Paula Giovannetti

AIDC 100

Automatic Identification & Data Capture

AIDC Technologies Include:

• Bar Codes • Magnetic Stripe • Optical Character Recognition • Smart Cards • iButtons • Near Field Communication • RFID • Sensors • Biometrics - Voice and Facial Recognition

• Measure voice box vibrations

Bar Codes

= = UPC A

UPC E

GS1 DataBar

GS128

Data Matrix

PDF 417

I 2 of 5

QR

Aztec

Maxi Code

Why AIDC?

1. People make mistakes when they key in data

2. We can’t read your darn handwriting

3. It’s where the data touches the item or person or

event

“The data is MORE important

than the product.”

The Information is the Store

• Channels are blending • The store is wherever the data is

• Bricks

• Online

• Mobile

• Internet TV

• Your Car

• Digital Picture Frame

• Your watch

What is Mobile Commerce?

Mobile Commerce is using your mobile device to

access the Information Store wherever you are!

Mobile is Personal Retail in Motion

• This is “Information To Go!”

• Mobile Moves • Conversational • Context

• Content • Intent

• Give me a way to act on it.

• I want to buy it • I want to save it

• I want to share it

• Not Business-to-Consumer but Consumer-to-Business

AIDC Technology Enables Mobile Commerce

• Chips replace mag stripe to convey payment information

• Apple Pay

• eWallet

• UPC codes • The app determines the experience

• Promotions

• Wine pairings

• QR codes • The URL imbedded in the QR

determines the experience

AIDC Basics: Components

The hardest thing to

explain about AIDC

is how simple it is:

• An AIDC tool is a data entry device.

• AIDC components are Data, Structure, Carrier:

• Data sufficient to uniquely ID the item, location, event, person….

• Prescribed structure to allow machine processing

• Using the appropriate carrier (bar code, RFID chip, etc.) for the job

Data / Structure / Carrier

Lady’s Summer Shirts (in the US)

Data Unique ID so we can order, track, sell and pay • All Lady’s Shirts from the same supplier could

have the same GTIN (aka UPC)

• Will not reorder

• Price is the same

• Won’t track sales by style, color or size

• Lady’s Shirts get unique GTIN’s based on style,

size and color WHY?

• Next Generation Product Identification

• If I order the one with white buttons on

line I want the one with white buttons.

Structure Global Trade Item Number

In this case a GTIN-12

614141999996

• GS1 Company Prefix

• Unique ID number

• Check Digit

Carrier UPC – A

• Used w/ GTIN-12

• Standardized so it

will read at POS

• Can measure and

verify it for quality

We call it a UPC because that’s the type of bar

code we use, but the data structure is a GTIN.

Data / Structure / Carrier

Healthcare

Data Something that Uniquely Identifies You • Patient Number

• Patient Number for this hospital stay

Structure One understood by all

systems reading it Speaking of Structure – Did

you notice the date 31/3/83

Carrier Best for the job

Let’s talk about it

Data / Structure / Carrier

Paula G’s Place to Be Casino – Chip the Chips

Data Something that Uniquely Identifies • The Casino?

• Chip denomination?

• Every single individual chip?

Structure One understood by the

systems reading it

Carrier GS1 Data Bar

Etched Data Matrix

RFID Chip

The Internet of Things

(Connecting People and Places and Events and a Couple of Things)

One business and two fun applications: 1. RFID / QR and Retail Display Units

2. Sensor Technology and Golf

3. Mobile, Can Bus Microcontrollers and Snowmobiles

Image – Dr. Seuss

RFID – Display Units

• Expensive cardboard boxes full of product

• RFID Chips in the Display Units report:

• Display leaves supplier; arrives at Retailer DC; delivered to Store

• So far, so good….

• Day 1: Display Unit comes out of back room and sometime later

• Goes back into the back room.

• Day 2: Display Unit comes out of back room and sometime later

• Goes back into the back room.

• Day 3: Display Unit comes out of the back room

• Next “seen” at the cardboard crusher.

• Retailer complains that the promotion was not successful.

• AIDC Solutions

• Continue to track / report movement w/ RFID (you’re busted)

• QR Code takes you to a video which explains when the promotion

starts, where it goes on the store floor and how to put it together.

• Automatic communications with Retailer at the store level

Sensor Technology and Mobile

The Internet of Things will connect sensors, machines,

information and people. • Sensors in your golf ball, club head, club shaft and on your body

married with information about the golf course, wind speed, and the

hole you are on will tell you what you did wrong. You’ll get a text.

Mine will start “LoL”….

Title

Text

Snow Mobile-ing

What I’ve Learned Deploying

Emerging Technology

• When you are trying to deploy something new it competes with the (perceived) next newer thing

• SMS will compete with QR which will compete with NFC

• The carrier isn’t important – create a compelling experience and use them all!

• If you are replace a successful technology with a new technology, ROI is harder to find.

• Don’t assume the users will “figure it out”.

• At some pivotal point you are no longer asking your associates for permission to try this new thing. The decision has been made. You are asking if they want to help make it amazing!

It’s a new world. Get out there

and do something exciting!

Paula Giovannetti – paula.giovannetti@gmail.com

GTIN SYMBOLS — BARCODES

GTIN = UCC-12

Symbol = UPC-A & UPC-E

Used at POS

GTIN = EAN-13

Symbol = EAN-13

Used at POS

GTIN = EAN/UCC-8

Symbol = EAN-8

Used at POS

GTIN = EAN/UCC-14

Symbol = UCC/EAN-128

Application Identifier = (01)

Indicator Digit = 1

Not approved for POS

GTIN = UCC-12 padded with zeroes

Symbol = ITF-14

Used on Cardboard

No Application Identifier

Not approved for POS

GS1 DataBar

Omnidirectional

GS1 DataBar Stacked

Omnidirectional

GS1 DataBar

Expanded GS1 DataBar

Expanded Stacked

GS1 DataBar

Truncated GS1 DataBar

Limited

GS1 DataBar

Stacked

DataBar Omni-Directional

Used at POS

Not Used at POS

Session Description

Bar Codes, RFID, Mobile Commerce and the Obligatory Internet of Everything

This session is about Automatic Identification and Data Capture, a term for data capture technologies that never really caught on. We will cover old fashioned bar codes and new applications for them including mobile commerce. Then a little bit about RFID and sensor technology, aka the Internet of Things, which IS a very popular term, just not a very good one, because it is really about people, places, events and maybe a couple of things. But the dialogue before, during and after will be the best part of the session.