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10 Tips to Boost Facebook Advertising Performance

Britt TeravainenDigital Marketing Strategist

Boathouse Inc@brittybap

©2014 Boathouse 260 Charles Street Waltham, MA 02453

Agenda

1. Facebook update

2. What it means for you

3. 10 Tips for boosting Facebook Ad Performance

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Facebook is not dead.

GROWTH of Facebook usage is slowing, but USAGE of Facebook is NOT slowing.

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But, it’s complicated

Organic Reach is down….

6.51%!!!!

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It’s hard to stand out….

• The average Facebook user has roughly 1,500 stories per day that could appear in their news feed.

• Facebook surfaces about 20% of those stories.

Source: Mashable

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And, everything keeps changing…

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So, what does this mean?

We are frustrated and struggling with Facebook.

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10 Facebook tips

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#1: Change your perspective

• Facebook is a “freemium” service

• It’s not a website; it’s a utility.

• It’s up to you to figure it out.

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#2: Don’t try to understand the algorithm….

• Follow the Edgeranker blog to stay up to date on all changes.

• http:/edgerankchecker.com/blog/

…Just pay attention to it.

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For example….

• Did you know that if you tag another brand in your post, that content will now reach fans of both pages?

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#3: Use campaigns

Set up campaigns instead of boosting posts

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#4: Always use oCPM

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#5: Take advantage of targeting options

Find fans that care and will convert

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#6: Use Custom Audiences

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#7: Place conversion pixels

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#8: Go mobile

• More than 70% of Facebook’s traffic comes from mobile users.

• Tailor your ad for the best mobile experience when running in the mobile newsfeed.

• Stick to mobile friendly CTA’s such as Like, Click, or Call

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#9:Consider best practices

• Eye catching, relevant visuals

• Catchy, yet straightforward headlines

• Offer value• Use the CTA

button

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#10: Test, learn, & optimize

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Recap

1. Change your perception2. Pay attention to the algorithm3. Use campaigns4. Take advantage of targeting options5. Always use optimized CPM6. Use custom audiences7. Place conversion pixels8. Run mobile specific campaigns9. Test, Learn, and Optimize10.Run, good ads

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THANK YOU